公开(公告)号：US20140222572A1

公开(公告)日：2014-08-07

申请号：US14163419

申请日：2014-01-24

Applicant: SAMSUNG ELECTRONICS CO., LTD.

Inventor： Je-hyok RYU ,  Shin-il KANG ,  Hee-jun SONG ,  Seung-yeol YOO ,  Won-chang JANG ,  Gyu-tae PARK ,  Hyun-sik SHIM

IPC: G06Q30/02

CPC classification number: G06Q30/0261

Abstract: A server for offering a service targeting a user and a service offering method thereof, the method including: collecting data from a plurality of user devices; determining a unit zone partitioned from a service zone based on geographic information; adjusting the unit zone based on the amount of data collectable according to the determined unit zones; performing modeling to parse the data collected according to the adjusted unit zones; and offering a service targeting a user of the unit zone, based on results from the modeling.

Abstract translation: 一种用于提供针对用户的服务的服务器及其服务提供方法，所述方法包括：从多个用户设备收集数据; 基于地理信息确定从服务区划分的单位区; 根据确定的单位区域可收集的数据量调整单位区域; 执行建模以解析根据经调整的单位区域收集的数据; 并根据建模结果提供针对单位区域用户的服务。

公开(公告)号：US20140214537A1

公开(公告)日：2014-07-31

申请号：US14164689

申请日：2014-01-27

Applicant: SAMSUNG ELECTRONICS CO., LTD.

Inventor： Seung-yeol YOO ,  Hyun-sik SHIM ,  Je-hyok RYU

IPC: G06Q30/02

CPC classification number: G06Q30/0255 ,  G06Q10/067

Abstract: An advertisement providing system is provided. The system includes a first server configured to generate and store user models of interest, based on behavior history information of a user terminal and advertisement-of-interest selection conditions input by a user; a second server configured to generate and store target user attribute models, based on advertisement information and target user selection conditions provided from an advertisement provider; and a third server configured to detect a model by detecting the user models of interest and the target user attribute models based on user information when the user information is transmitted form the user terminal, and recommending an advertisement related to the detected model to the user terminal.

Abstract translation: 提供广告提供系统。 该系统包括：第一服务器，被配置为基于用户终端的行为历史信息和用户输入的兴趣广告选择条件来生成和存储感兴趣的用户模型; 第二服务器，被配置为基于从广告提供者提供的广告信息和目标用户选择条件来生成和存储目标用户属性模型; 以及第三服务器，被配置为当从用户终端发送用户信息时，基于用户信息检测感兴趣的用户模型和目标用户属性模型来检测模型，并向用户终端推荐与检测到的模型相关的广告 。