Abstract:
A server for offering a service targeting a user and a service offering method thereof, the method including: collecting data from a plurality of user devices; determining a unit zone partitioned from a service zone based on geographic information; adjusting the unit zone based on the amount of data collectable according to the determined unit zones; performing modeling to parse the data collected according to the adjusted unit zones; and offering a service targeting a user of the unit zone, based on results from the modeling.
Abstract:
An advertisement providing system is provided. The system includes a first server configured to generate and store user models of interest, based on behavior history information of a user terminal and advertisement-of-interest selection conditions input by a user; a second server configured to generate and store target user attribute models, based on advertisement information and target user selection conditions provided from an advertisement provider; and a third server configured to detect a model by detecting the user models of interest and the target user attribute models based on user information when the user information is transmitted form the user terminal, and recommending an advertisement related to the detected model to the user terminal.
Abstract:
A multimedia apparatus and a method for providing content thereof are provided. In the method for providing content of the multimedia apparatus, user private information corresponding to authentication information of a user is acquired when the authentication information of the user for execution of content is received, a state of the user using at least one sensor is detected during reproduction of the content, a parameter of the content is changed according to the acquired private information and the state of the user, and the content is reproduced with the changed parameter.