公开(公告)号：US20160260140A1

公开(公告)日：2016-09-08

申请号：US15063286

申请日：2016-03-07

Applicant: SPOTIFY AB

Inventor： Steve Shirley ,  Jay Richman ,  Samwoo E ,  Chris Angove

IPC: G06Q30/02 ,  H04L29/06

CPC classification number: G06Q30/0277

Abstract: In accordance with an embodiment, described herein are a system and method for providing a promoted track display for use with a media content or media streaming environment. A media device, operating as a client device, can receive and play media content provided by a media server. An advertisement server can be used to determine advertisements or promoted content to be delivered to the client in connection with the provided media content. One or more promoted tracks, for example songs, music, or other sponsor content, can be surfaced or otherwise displayed at a user interface of the media device via visuals or display queues that are playable upon user-click or other form of selection. Display queues that include promoted tracks can be used to increase promoted track inventory and provide an engaging advertisement format for use by media content partners, for example, music promoters.

Abstract translation: 根据一个实施例，这里描述的是用于提供用于媒体内容或媒体流媒体环境的促销轨道显示的系统和方法。 作为客户端设备操作的媒体设备可以接收和播放由媒体服务器提供的媒体内容。 可以使用广告服务器来确定要与所提供的媒体内容相关联地传递给客户端的广告或促销内容。 一个或多个提升的轨道，例如歌曲，音乐或其他赞助商内容，可以通过可通过用户点击或其他形式的选择播放的视觉或显示队列在媒体设备的用户界面处浮出或以其他方式显示。 显示包括促销曲目的队列可用于增加提升的跟踪广告资源，并提供引人入胜的广告格式供媒体内容合作伙伴（例如音乐推广者）使用。

公开(公告)号：US20160247189A1

公开(公告)日：2016-08-25

申请号：US15048646

申请日：2016-02-19

Applicant: SPOTIFY AB

Inventor： Steve Shirley ,  Will Meyer ,  Chris Angove

IPC: G06Q30/02

CPC classification number: G06Q30/0252 ,  G06Q30/0277

Abstract: In accordance with an embodiment, described herein are a system and method for use of dynamic banners for the promotion of events or other information. The system allows for scaling in the management of advertising creatives, by enabling advertisements, promotions, or other information to be generated dynamically in realtime, using a template and set of inputs, for example text, image, voice, or click links. An advertisement server receives advertisement requests from a client, and provides a tag for a dynamic banner, which is sent back to the client; so that a dynamic creative service, which receives a tag for use with a particular event, for example a concert, can determine creative assets to be returned to the client, which are then rendered within the dynamic banner in the form of a promotion.

Abstract translation: 根据一个实施例，这里描述的是使用动态横幅来促进事件或其他信息的系统和方法。 该系统允许通过使用模板和一组输入（例如文本，图像，语音或点击链接）实时地动态地生成广告，促销或其他信息来扩展广告创意的管理。 广告服务器接收来自客户端的广告请求，并提供动态横幅的标签，发送回客户端; 使得接收用于特定事件（例如音乐会）的标签的动态创意服务可以确定要返回给客户端的创意资产，然后将其以促销形式呈现在动态横幅内。