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    SYSTEM AND METHOD FOR DELIVERING MEDIA CONTENT AND ADVERTISEMENTS ACROSS CONNECTED PLATFORMS, INCLUDING TARGETING TO DIFFERENT LOCATIONS AND DEVICES
    1.
    发明申请
    SYSTEM AND METHOD FOR DELIVERING MEDIA CONTENT AND ADVERTISEMENTS ACROSS CONNECTED PLATFORMS, INCLUDING TARGETING TO DIFFERENT LOCATIONS AND DEVICES 审中-公开
    用于传送媒体内容和广告的系统和方法，包括针对不同位置和设备的连接平台

    公开(公告)号：US20160189232A1

    公开(公告)日：2016-06-30

    申请号：US14586761

    申请日：2014-12-30

    Applicant: SPOTIFY AB

    Inventor： Will Meyer ,  Alex Sarkesian ,  Chris Carpita

    IPC: G06Q30/02 ,  H04L29/06

    CPC classification number: G06Q30/0267 ,  G06Q30/0261 ,  H04L65/4084 ,  H04L65/60

    Abstract: Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for delivery of media content and advertisement or other sponsor-directed content across a connected media environment. Playback can selectively follow a user from one location to another location, or from one media device to another media device, either maintaining a same session or switching sessions depending on the user's location, media device used, and user activity. Playback of advertisement or other sponsor-directed content can be synchronized between different areas of the connected media environment, or between different media devices, for example between a secondary device such as an audio speaker in a particular room, which is being controlled by a primary device such as a smartphone in another room.

    Abstract translation: 这里描述了用于流式传输诸如音乐，视频或电视内容的数字媒体内容的技术。 根据实施例，该系统包括支持在所连接的媒体环境中传送媒体内容和广告或其他赞助商导向的内容。 播放可以选择性地将用户从一个位置追溯到另一​​个位置，或者从一个媒体设备到另一个媒体设备，根据用户的位置，使用的媒体设备和用户活动来维护相同的会话或切换会话。 可以在所连接的媒体环境的不同区域之间，或不同的媒体设备之间，例如在特定房间中的诸如音频扬声器的辅助设备之间同步广告或其他赞助商定向内容的回放，该辅助设备正由主要 设备，如在另一个房间的智能手机。

    SYSTEMS AND METHODS FOR DELIVERING MEDIA CONTENT WITH ADVERTISEMENTS BASED ON PLAYLIST CONTEXT AND ADVERTISEMENT CAMPAIGNS
    3.
    发明申请
    SYSTEMS AND METHODS FOR DELIVERING MEDIA CONTENT WITH ADVERTISEMENTS BASED ON PLAYLIST CONTEXT AND ADVERTISEMENT CAMPAIGNS 审中-公开
    基于播放列表语言和广告营销的广告媒体内容传送系统与方法

    公开(公告)号：US20150317680A1

    公开(公告)日：2015-11-05

    申请号：US14586747

    申请日：2014-12-30

    Applicant: SPOTIFY AB

    Inventor： Jason Richman ,  Kinshuk Mishra ,  Will Meyer ,  Alex Sarkesian

    IPC: G06Q30/02

    CPC classification number: G06Q30/0269 ,  G06Q30/0241 ,  G06Q30/0257 ,  G06Q30/0277 ,  H04L65/601 ,  H04N21/23424 ,  H04N21/25841 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/435 ,  H04N21/439 ,  H04N21/6587 ,  H04N21/812

    Abstract: Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for selection of targeted advertisement or other sponsor-directed content based on a playlist context. A media device enables access by a user to one or more playlists of media content at a media server. Advertisements can be selected for providing to the user, based on one or more characteristics of a playlist, such as the playlist's description, or the playlist being part of an advertisement campaign. For example, a playlist bearing a particular descriptive title can be used to trigger advertisements that may be relevant to that descriptive title. Adding a particular song to a playlist can be used to trigger advertisements that may be relevant to that song.

    Abstract translation: 这里描述了用于流式传输诸如音乐，视频或电视内容的数字媒体内容的技术。 根据实施例，该系统包括基于播放列表上下文来选择目标广告或其他赞助商定向内容的支持。 媒体设备使得用户能够访问媒体服务器上的媒体内容的一个或多个播放列表。 可以基于播放列表的一个或多个特征（例如播放列表的描述）或作为广告活动的一部分的播放列表来选择向用户提供广告。 例如，具有特定描述性标题的播放列表可用于触发可能与该描述性标题相关的广告。 将特定歌曲添加到播放列表可以用于触发可能与该歌曲相关的广告。

    SYSTEM AND METHOD FOR USE OF DYNAMIC BANNERS FOR PROMOTION OF EVENTS OR INFORMATION
    5.
    发明申请
    SYSTEM AND METHOD FOR USE OF DYNAMIC BANNERS FOR PROMOTION OF EVENTS OR INFORMATION 审中-公开
    用于促进活动或信息的动态横幅的系统和方法

    公开(公告)号：US20160247189A1

    公开(公告)日：2016-08-25

    申请号：US15048646

    申请日：2016-02-19

    Applicant: SPOTIFY AB

    Inventor： Steve Shirley ,  Will Meyer ,  Chris Angove

    IPC: G06Q30/02

    CPC classification number: G06Q30/0252 ,  G06Q30/0277

    Abstract: In accordance with an embodiment, described herein are a system and method for use of dynamic banners for the promotion of events or other information. The system allows for scaling in the management of advertising creatives, by enabling advertisements, promotions, or other information to be generated dynamically in realtime, using a template and set of inputs, for example text, image, voice, or click links. An advertisement server receives advertisement requests from a client, and provides a tag for a dynamic banner, which is sent back to the client; so that a dynamic creative service, which receives a tag for use with a particular event, for example a concert, can determine creative assets to be returned to the client, which are then rendered within the dynamic banner in the form of a promotion.

    Abstract translation: 根据一个实施例，这里描述的是使用动态横幅来促进事件或其他信息的系统和方法。 该系统允许通过使用模板和一组输入（例如文本，图像，语音或点击链接）实时地动态地生成广告，促销或其他信息来扩展广告创意的管理。 广告服务器接收来自客户端的广告请求，并提供动态横幅的标签，发送回客户端; 使得接收用于特定事件（例如音乐会）的标签的动态创意服务可以确定要返回给客户端的创意资产，然后将其以促销形式呈现在动态横幅内。

    SYSTEM AND METHOD FOR DELIVERING MEDIA CONTENT AND ADVERTISEMENTS ACROSS CONNECTED PLATFORMS, INCLUDING USE OF COMPANION ADVERTISEMENTS
    6.
    发明申请
    SYSTEM AND METHOD FOR DELIVERING MEDIA CONTENT AND ADVERTISEMENTS ACROSS CONNECTED PLATFORMS, INCLUDING USE OF COMPANION ADVERTISEMENTS 审中-公开
    用于传递媒体内容和广告的系统和方法，包括连接广告的使用，包括公司广告的使用

    公开(公告)号：US20160189249A1

    公开(公告)日：2016-06-30

    申请号：US14586756

    申请日：2014-12-30

    Applicant: SPOTIFY AB

    Inventor： Will Meyer ,  Alex Sarkesian ,  Jason Richman ,  Kinshuk Mishra ,  Samwoo E

    IPC: G06Q30/02 ,  H04L29/06 ,  H04L29/08

    CPC classification number: G06Q30/0277 ,  G06Q30/0269 ,  H04L65/602 ,  H04L67/20 ,  H04L67/26 ,  H04L67/303 ,  H04L67/306

    Abstract: Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for delivery of media content and advertisement or other sponsor-directed content across a connected media environment. Playback can selectively follow a user from one location to another location, or from one media device to another media device, either maintaining a same session or switching sessions depending on the user's location, media device used, and user activity. Playback of advertisement or other sponsor-directed content can be synchronized between different areas of the connected media environment, or between different media devices, for example between a secondary device such as an audio speaker in a particular room, which is being controlled by a primary device such as a smartphone in another room.

    Abstract translation: 这里描述了用于流式传输诸如音乐，视频或电视内容的数字媒体内容的技术。 根据实施例，该系统包括支持在所连接的媒体环境中传送媒体内容和广告或其他赞助商导向的内容。 播放可以选择性地将用户从一个位置追溯到另一​​个位置，或者从一个媒体设备到另一个媒体设备，根据用户的位置，使用的媒体设备和用户活动来维护相同的会话或切换会话。 可以在所连接的媒体环境的不同区域之间，或不同的媒体设备之间，例如在特定房间中的诸如音频扬声器的辅助设备之间同步广告或其他赞助商定向内容的回放，该辅助设备正由主要 设备，如在另一个房间的智能手机。

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