公开(公告)号：US20190279260A1

公开(公告)日：2019-09-12

申请号：US16293990

申请日：2019-03-06

Applicant: SPOTIFY AB

Inventor： Chris Carpita ,  Rachel Bittner ,  Zachary Nichols ,  Sarah Raymond

IPC: G06Q30/02 ,  G06F16/638 ,  G06F16/683

Abstract: In accordance with an embodiment, described herein are systems and methods for generation or selection of advertisement content or creatives (dynamic advertisements), in real-time, for use with a digital media content environment and media content streams. A media server enables streaming of media content to client media devices. An advertisement generation service can receive data or information describing, for example, a user profile associated with a user, to determine demographic data or information, and/or a metadata describing the media content played by the user within a current streaming session, and generate or select, in real-time, a dynamic advertisement for use with the streaming session. A dynamic advertisement can include a combination of background audio content (a background track), with voiceover audio content (a voiceover track), which is determined to be suitable in music style for playing within the current streaming session and/or to target the user's demographic data or information.

公开(公告)号：US20160189232A1

公开(公告)日：2016-06-30

申请号：US14586761

申请日：2014-12-30

Applicant: SPOTIFY AB

Inventor： Will Meyer ,  Alex Sarkesian ,  Chris Carpita

IPC: G06Q30/02 ,  H04L29/06

CPC classification number: G06Q30/0267 ,  G06Q30/0261 ,  H04L65/4084 ,  H04L65/60

Abstract: Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for delivery of media content and advertisement or other sponsor-directed content across a connected media environment. Playback can selectively follow a user from one location to another location, or from one media device to another media device, either maintaining a same session or switching sessions depending on the user's location, media device used, and user activity. Playback of advertisement or other sponsor-directed content can be synchronized between different areas of the connected media environment, or between different media devices, for example between a secondary device such as an audio speaker in a particular room, which is being controlled by a primary device such as a smartphone in another room.

Abstract translation: 这里描述了用于流式传输诸如音乐，视频或电视内容的数字媒体内容的技术。 根据实施例，该系统包括支持在所连接的媒体环境中传送媒体内容和广告或其他赞助商导向的内容。 播放可以选择性地将用户从一个位置追溯到另一​​个位置，或者从一个媒体设备到另一个媒体设备，根据用户的位置，使用的媒体设备和用户活动来维护相同的会话或切换会话。 可以在所连接的媒体环境的不同区域之间，或不同的媒体设备之间，例如在特定房间中的诸如音频扬声器的辅助设备之间同步广告或其他赞助商定向内容的回放，该辅助设备正由主要 设备，如在另一个房间的智能手机。