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    SYSTEM AND METHOD FOR DELIVERING MEDIA CONTENT AND ADVERTISEMENTS ACROSS CONNECTED PLATFORMS, INCLUDING USE OF COMPANION ADVERTISEMENTS
    2.
    发明申请
    SYSTEM AND METHOD FOR DELIVERING MEDIA CONTENT AND ADVERTISEMENTS ACROSS CONNECTED PLATFORMS, INCLUDING USE OF COMPANION ADVERTISEMENTS 审中-公开
    用于传递媒体内容和广告的系统和方法，包括连接广告的使用，包括公司广告的使用

    公开(公告)号：US20160189249A1

    公开(公告)日：2016-06-30

    申请号：US14586756

    申请日：2014-12-30

    Applicant: SPOTIFY AB

    Inventor： Will Meyer ,  Alex Sarkesian ,  Jason Richman ,  Kinshuk Mishra ,  Samwoo E

    IPC: G06Q30/02 ,  H04L29/06 ,  H04L29/08

    CPC classification number: G06Q30/0277 ,  G06Q30/0269 ,  H04L65/602 ,  H04L67/20 ,  H04L67/26 ,  H04L67/303 ,  H04L67/306

    Abstract: Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for delivery of media content and advertisement or other sponsor-directed content across a connected media environment. Playback can selectively follow a user from one location to another location, or from one media device to another media device, either maintaining a same session or switching sessions depending on the user's location, media device used, and user activity. Playback of advertisement or other sponsor-directed content can be synchronized between different areas of the connected media environment, or between different media devices, for example between a secondary device such as an audio speaker in a particular room, which is being controlled by a primary device such as a smartphone in another room.

    Abstract translation: 这里描述了用于流式传输诸如音乐，视频或电视内容的数字媒体内容的技术。 根据实施例，该系统包括支持在所连接的媒体环境中传送媒体内容和广告或其他赞助商导向的内容。 播放可以选择性地将用户从一个位置追溯到另一​​个位置，或者从一个媒体设备到另一个媒体设备，根据用户的位置，使用的媒体设备和用户活动来维护相同的会话或切换会话。 可以在所连接的媒体环境的不同区域之间，或不同的媒体设备之间，例如在特定房间中的诸如音频扬声器的辅助设备之间同步广告或其他赞助商定向内容的回放，该辅助设备正由主要 设备，如在另一个房间的智能手机。

    SYSTEM AND METHOD FOR DELIVERING MEDIA CONTENT AND ADVERTISEMENTS ACROSS CONNECTED PLATFORMS, INCLUDING TARGETING TO DIFFERENT LOCATIONS AND DEVICES
    3.
    发明申请
    SYSTEM AND METHOD FOR DELIVERING MEDIA CONTENT AND ADVERTISEMENTS ACROSS CONNECTED PLATFORMS, INCLUDING TARGETING TO DIFFERENT LOCATIONS AND DEVICES 审中-公开
    用于传送媒体内容和广告的系统和方法，包括针对不同位置和设备的连接平台

    公开(公告)号：US20160189232A1

    公开(公告)日：2016-06-30

    申请号：US14586761

    申请日：2014-12-30

    Applicant: SPOTIFY AB

    Inventor： Will Meyer ,  Alex Sarkesian ,  Chris Carpita

    IPC: G06Q30/02 ,  H04L29/06

    CPC classification number: G06Q30/0267 ,  G06Q30/0261 ,  H04L65/4084 ,  H04L65/60

    Abstract: Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for delivery of media content and advertisement or other sponsor-directed content across a connected media environment. Playback can selectively follow a user from one location to another location, or from one media device to another media device, either maintaining a same session or switching sessions depending on the user's location, media device used, and user activity. Playback of advertisement or other sponsor-directed content can be synchronized between different areas of the connected media environment, or between different media devices, for example between a secondary device such as an audio speaker in a particular room, which is being controlled by a primary device such as a smartphone in another room.

    Abstract translation: 这里描述了用于流式传输诸如音乐，视频或电视内容的数字媒体内容的技术。 根据实施例，该系统包括支持在所连接的媒体环境中传送媒体内容和广告或其他赞助商导向的内容。 播放可以选择性地将用户从一个位置追溯到另一​​个位置，或者从一个媒体设备到另一个媒体设备，根据用户的位置，使用的媒体设备和用户活动来维护相同的会话或切换会话。 可以在所连接的媒体环境的不同区域之间，或不同的媒体设备之间，例如在特定房间中的诸如音频扬声器的辅助设备之间同步广告或其他赞助商定向内容的回放，该辅助设备正由主要 设备，如在另一个房间的智能手机。

    SYSTEM AND METHOD FOR DELIVERING MEDIA CONTENT WITH MUSIC-STYLED ADVERTISEMENTS, INCLUDING USE OF LYRICAL INFORMATION
    4.
    发明申请
    SYSTEM AND METHOD FOR DELIVERING MEDIA CONTENT WITH MUSIC-STYLED ADVERTISEMENTS, INCLUDING USE OF LYRICAL INFORMATION 审中-公开
    使用音乐广告广告传送媒体内容的系统和方法，包括使用神经信息

    公开(公告)号：US20150317690A1

    公开(公告)日：2015-11-05

    申请号：US14586739

    申请日：2014-12-30

    Applicant: SPOTIFY AB

    Inventor： Kinshuk Mishra ,  Alex Sarkesian

    IPC: G06Q30/02 ,  H04L29/06

    Abstract: Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for providing music-styled advertisement or other sponsor-directed content. Metadata describes media content that can be streamed or otherwise provided to a user's media device. A media streaming logic and targeting service analyzes a playing media content, and selects advertisements for delivery in conjunction with that content. For example, the system can determine a genre, tempo, or mood of music being streamed during a session, and select advertisements targeted to a style of music. Information associated with the user, for example their location, can be used to predict their mood, and select appropriate advertisements. Advertisements can also be selected based on an analysis of, for example, a playlist description or a song lyrics.

    Abstract translation: 这里描述了用于流式传输诸如音乐，视频或电视内容的数字媒体内容的技术。 根据实施例，该系统包括用于提供音乐风格的广告或其他赞助商定向内容的支持。 元数据描述了可以流式传输或以其他方式提供给用户的媒体设备的媒体内容。 媒体流逻辑和定位服务分析播放的媒体内容，并且选择与该内容一起传送的广告。 例如，系统可以确定在会话期间流传的音乐的流派，节奏或心情，并且选择针对音乐风格的广告。 与用户相关联的信息，例如他们的位置，可用于预测他们的心情，并选择适当的广告。 还可以基于例如播放列表描述或歌词的分析来选择广告。

    SYSTEM AND METHOD FOR DELIVERING MEDIA CONTENT WITH MUSIC-STYLED ADVERTISEMENTS, INCLUDING USE OF TEMPO, GENRE, OR MOOD
    6.
    发明申请
    SYSTEM AND METHOD FOR DELIVERING MEDIA CONTENT WITH MUSIC-STYLED ADVERTISEMENTS, INCLUDING USE OF TEMPO, GENRE, OR MOOD 审中-公开
    使用音乐广播的媒体内容的系统和方法，包括使用TEMPO，GENRE或MOOD

    公开(公告)号：US20150319479A1

    公开(公告)日：2015-11-05

    申请号：US14586732

    申请日：2014-12-30

    Applicant: SPOTIFY AB

    Inventor： Kinshuk Mishra ,  Alex Sarkesian ,  Ajay Kalia ,  Michael Becker

    IPC: H04N21/435 ,  H04N21/6587 ,  H04N21/439 ,  H04N21/81

    CPC classification number: G06Q30/0241 ,  G06Q30/0257 ,  G06Q30/0277 ,  H04N21/23424 ,  H04N21/25841 ,  H04N21/25891 ,  H04N21/2668

    Abstract: Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for providing music-styled advertisement or other sponsor-directed content. Metadata describes media content that can be streamed or otherwise provided to a user's media device. A media streaming logic and targeting service analyzes a playing media content, and selects advertisements for delivery in conjunction with that content. For example, the system can determine a genre, tempo, or mood of music being streamed during a session, and select advertisements targeted to a style of music. Information associated with the user, for example their location, can be used to predict their mood, and select appropriate advertisements. Advertisements can also be selected based on an analysis of, for example, a playlist description or a song lyrics.

    Abstract translation: 这里描述了用于流式传输诸如音乐，视频或电视内容的数字媒体内容的技术。 根据实施例，该系统包括用于提供音乐风格的广告或其他赞助商定向内容的支持。 元数据描述了可以流式传输或以其他方式提供给用户的媒体设备的媒体内容。 媒体流逻辑和定位服务分析播放的媒体内容，并且选择与该内容一起传送的广告。 例如，系统可以确定在会话期间流传的音乐的流派，节奏或心情，并且选择针对音乐风格的广告。 与用户相关联的信息，例如他们的位置，可用于预测他们的心情，并选择适当的广告。 还可以基于例如播放列表描述或歌词的分析来选择广告。

    SYSTEMS AND METHODS FOR DELIVERING MEDIA CONTENT WITH ADVERTISEMENTS BASED ON PLAYLIST CONTEXT AND ADVERTISEMENT CAMPAIGNS
    7.
    发明申请
    SYSTEMS AND METHODS FOR DELIVERING MEDIA CONTENT WITH ADVERTISEMENTS BASED ON PLAYLIST CONTEXT AND ADVERTISEMENT CAMPAIGNS 审中-公开
    基于播放列表语言和广告营销的广告媒体内容传送系统与方法

    公开(公告)号：US20150317680A1

    公开(公告)日：2015-11-05

    申请号：US14586747

    申请日：2014-12-30

    Applicant: SPOTIFY AB

    Inventor： Jason Richman ,  Kinshuk Mishra ,  Will Meyer ,  Alex Sarkesian

    IPC: G06Q30/02

    CPC classification number: G06Q30/0269 ,  G06Q30/0241 ,  G06Q30/0257 ,  G06Q30/0277 ,  H04L65/601 ,  H04N21/23424 ,  H04N21/25841 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/435 ,  H04N21/439 ,  H04N21/6587 ,  H04N21/812

    Abstract: Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for selection of targeted advertisement or other sponsor-directed content based on a playlist context. A media device enables access by a user to one or more playlists of media content at a media server. Advertisements can be selected for providing to the user, based on one or more characteristics of a playlist, such as the playlist's description, or the playlist being part of an advertisement campaign. For example, a playlist bearing a particular descriptive title can be used to trigger advertisements that may be relevant to that descriptive title. Adding a particular song to a playlist can be used to trigger advertisements that may be relevant to that song.

    Abstract translation: 这里描述了用于流式传输诸如音乐，视频或电视内容的数字媒体内容的技术。 根据实施例，该系统包括基于播放列表上下文来选择目标广告或其他赞助商定向内容的支持。 媒体设备使得用户能够访问媒体服务器上的媒体内容的一个或多个播放列表。 可以基于播放列表的一个或多个特征（例如播放列表的描述）或作为广告活动的一部分的播放列表来选择向用户提供广告。 例如，具有特定描述性标题的播放列表可用于触发可能与该描述性标题相关的广告。 将特定歌曲添加到播放列表可以用于触发可能与该歌曲相关的广告。

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