公开(公告)号：US20160260123A1

公开(公告)日：2016-09-08

申请号：US15063283

申请日：2016-03-07

Applicant: SPOTIFY AB

Inventor： Kinshuk Mishra ,  Michael Becker ,  Matt Brown ,  Noel Cody ,  Ranqi Zhu ,  Piyush Narang

IPC: G06Q30/02

CPC classification number: G06Q30/0244

Abstract: In accordance with an embodiment, described herein are a system and method for providing advertisement content in a media content or streaming environment. A media device, operating as a client device, can receive and play media content provided by a media server. An advertisement server can be used to determine advertisements or other promoted content to be delivered to the client in connection with the provided media content. An optimization service extends the advertisement server's in-built delivery optimization engine or functionality, for example by providing line-item tweaks to manipulate advertisement priority, effective price, or creative rotations; or by providing real-time bidding or pricing tweaks to allow content provider advertisements to compete dynamically with advertisements trafficked by the advertisement server. The advertisement delivery process can be adjusted for particular users, or to address behavioral attributes.

Abstract translation: 根据一个实施例，这里描述了一种用于在媒体内容或流媒体环境中提供广告内容的系统和方法。 作为客户端设备操作的媒体设备可以接收和播放由媒体服务器提供的媒体内容。 可以使用广告服务器来确定要与所提供的媒体内容相关联地传递给客户端的广告或其他提升内容。 优化服务扩展广告服务器的内置传送优化引擎或功能，例如通过提供行项目调整来操纵广告优先级，有效价格或创意旋转; 或通过提供实时出价或定价调整，以允许内容提供商广告与由广告服务器投放的广告动态竞争。 可以针对特定用户调整广告传递过程，或者解决行为属性。