公开(公告)号：US20160260123A1

公开(公告)日：2016-09-08

申请号：US15063283

申请日：2016-03-07

申请人： SPOTIFY AB

发明人： Kinshuk Mishra ,  Michael Becker ,  Matt Brown ,  Noel Cody ,  Ranqi Zhu ,  Piyush Narang

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0244

摘要： In accordance with an embodiment, described herein are a system and method for providing advertisement content in a media content or streaming environment. A media device, operating as a client device, can receive and play media content provided by a media server. An advertisement server can be used to determine advertisements or other promoted content to be delivered to the client in connection with the provided media content. An optimization service extends the advertisement server's in-built delivery optimization engine or functionality, for example by providing line-item tweaks to manipulate advertisement priority, effective price, or creative rotations; or by providing real-time bidding or pricing tweaks to allow content provider advertisements to compete dynamically with advertisements trafficked by the advertisement server. The advertisement delivery process can be adjusted for particular users, or to address behavioral attributes.

摘要翻译： 根据一个实施例，这里描述了一种用于在媒体内容或流媒体环境中提供广告内容的系统和方法。 作为客户端设备操作的媒体设备可以接收和播放由媒体服务器提供的媒体内容。 可以使用广告服务器来确定要与所提供的媒体内容相关联地传递给客户端的广告或其他提升内容。 优化服务扩展广告服务器的内置传送优化引擎或功能，例如通过提供行项目调整来操纵广告优先级，有效价格或创意旋转; 或通过提供实时出价或定价调整，以允许内容提供商广告与由广告服务器投放的广告动态竞争。 可以针对特定用户调整广告传递过程，或者解决行为属性。

公开(公告)号：US11210355B2

公开(公告)日：2021-12-28

申请号：US15716747

申请日：2017-09-27

申请人： SPOTIFY AB

发明人： Noel Cody ,  Kinshuk Mishra ,  Steve Shirley

IPC分类号： G06F16/955 ,  G06F16/28 ,  G06F16/9535

摘要： Affinity scores are computed for a plurality of user accounts, each affinity score quantifies an affinity of a user account to a content creator of one or more digital objects hosted in a content hosting platform. Each affinity score is computed by collecting interaction data for the user account corresponding to the content creator, normalizing the collected interaction data using a total activity data of the user account on the content hosting platform and attribute data associated with the content creator, and generating the affinity score using the normalized interaction data.

公开(公告)号：US10134059B2

公开(公告)日：2018-11-20

申请号：US14586732

申请日：2014-12-30

申请人： SPOTIFY AB

发明人： Kinshuk Mishra ,  Alex Sarkesian ,  Ajay Kalia ,  Michael Becker

IPC分类号： H04N7/025 ,  H04N7/10 ,  G06Q30/02 ,  H04N21/435 ,  H04N21/81 ,  H04N21/6587 ,  H04N21/439 ,  H04L29/06 ,  H04N21/258 ,  H04N21/234 ,  H04N21/2668

摘要： Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for providing music-styled advertisement or other sponsor-directed content. Metadata describes media content that can be streamed or otherwise provided to a user's media device. A media streaming logic and targeting service analyzes a playing media content, and selects advertisements for delivery in conjunction with that content. For example, the system can determine a genre, tempo, or mood of music being streamed during a session, and select advertisements targeted to a style of music. Information associated with the user, for example their location, can be used to predict their mood, and select appropriate advertisements. Advertisements can also be selected based on an analysis of, for example, a playlist description or a song lyrics.

公开(公告)号：US09798823B2

公开(公告)日：2017-10-24

申请号：US14943995

申请日：2015-11-17

申请人： SPOTIFY AB

发明人： Noel Cody ,  Kinshuk Mishra ,  Steve Shirley

IPC分类号： G06F17/30

CPC分类号： G06F17/30876 ,  G06F17/30598 ,  G06F17/30867

摘要： Affinity scores are computed for a plurality of user accounts, each affinity score quantifies an affinity of a user account to a content creator of one or more digital objects hosted in a content hosting platform. Each affinity score is computed by collecting interaction data for the user account corresponding to the content creator, normalizing the collected interaction data using a total activity data of the user account on the content hosting platform and attribute data associated with the content creator, and generating the affinity score using the normalized interaction data.

公开(公告)号：US20160189249A1

公开(公告)日：2016-06-30

申请号：US14586756

申请日：2014-12-30

申请人： SPOTIFY AB

发明人： Will Meyer ,  Alex Sarkesian ,  Jason Richman ,  Kinshuk Mishra ,  Samwoo E

IPC分类号： G06Q30/02 ,  H04L29/06 ,  H04L29/08

CPC分类号： G06Q30/0277 ,  G06Q30/0269 ,  H04L65/602 ,  H04L67/20 ,  H04L67/26 ,  H04L67/303 ,  H04L67/306

摘要： Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for delivery of media content and advertisement or other sponsor-directed content across a connected media environment. Playback can selectively follow a user from one location to another location, or from one media device to another media device, either maintaining a same session or switching sessions depending on the user's location, media device used, and user activity. Playback of advertisement or other sponsor-directed content can be synchronized between different areas of the connected media environment, or between different media devices, for example between a secondary device such as an audio speaker in a particular room, which is being controlled by a primary device such as a smartphone in another room.

摘要翻译： 这里描述了用于流式传输诸如音乐，视频或电视内容的数字媒体内容的技术。 根据实施例，该系统包括支持在所连接的媒体环境中传送媒体内容和广告或其他赞助商导向的内容。 播放可以选择性地将用户从一个位置追溯到另一​​个位置，或者从一个媒体设备到另一个媒体设备，根据用户的位置，使用的媒体设备和用户活动来维护相同的会话或切换会话。 可以在所连接的媒体环境的不同区域之间，或不同的媒体设备之间，例如在特定房间中的诸如音频扬声器的辅助设备之间同步广告或其他赞助商定向内容的回放，该辅助设备正由主要 设备，如在另一个房间的智能手机。

公开(公告)号：US12001500B2

公开(公告)日：2024-06-04

申请号：US17526431

申请日：2021-11-15

申请人： Spotify AB

发明人： Noel Cody ,  Kinshuk Mishra ,  Steve Shirley

IPC分类号： G06F16/955 ,  G06F16/28 ,  G06F16/9535

CPC分类号： G06F16/955 ,  G06F16/285 ,  G06F16/9535

摘要： Affinity scores are computed for a plurality of user accounts, each affinity score quantifies an affinity of a user account to a content creator of one or more digital objects hosted in a content hosting platform. Each affinity score is computed by collecting interaction data for the user account corresponding to the content creator, normalizing the collected interaction data using a total activity data of the user account on the content hosting platform and attribute data associated with the content creator, and generating the affinity score using the normalized interaction data.

公开(公告)号：US20150319479A1

公开(公告)日：2015-11-05

申请号：US14586732

申请日：2014-12-30

申请人： SPOTIFY AB

发明人： Kinshuk Mishra ,  Alex Sarkesian ,  Ajay Kalia ,  Michael Becker

IPC分类号： H04N21/435 ,  H04N21/6587 ,  H04N21/439 ,  H04N21/81

CPC分类号： G06Q30/0241 ,  G06Q30/0257 ,  G06Q30/0277 ,  H04N21/23424 ,  H04N21/25841 ,  H04N21/25891 ,  H04N21/2668

摘要： Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for providing music-styled advertisement or other sponsor-directed content. Metadata describes media content that can be streamed or otherwise provided to a user's media device. A media streaming logic and targeting service analyzes a playing media content, and selects advertisements for delivery in conjunction with that content. For example, the system can determine a genre, tempo, or mood of music being streamed during a session, and select advertisements targeted to a style of music. Information associated with the user, for example their location, can be used to predict their mood, and select appropriate advertisements. Advertisements can also be selected based on an analysis of, for example, a playlist description or a song lyrics.

摘要翻译： 这里描述了用于流式传输诸如音乐，视频或电视内容的数字媒体内容的技术。 根据实施例，该系统包括用于提供音乐风格的广告或其他赞助商定向内容的支持。 元数据描述了可以流式传输或以其他方式提供给用户的媒体设备的媒体内容。 媒体流逻辑和定位服务分析播放的媒体内容，并且选择与该内容一起传送的广告。 例如，系统可以确定在会话期间流传的音乐的流派，节奏或心情，并且选择针对音乐风格的广告。 与用户相关联的信息，例如他们的位置，可用于预测他们的心情，并选择适当的广告。 还可以基于例如播放列表描述或歌词的分析来选择广告。

公开(公告)号：US20150317680A1

公开(公告)日：2015-11-05

申请号：US14586747

申请日：2014-12-30

申请人： SPOTIFY AB

发明人： Jason Richman ,  Kinshuk Mishra ,  Will Meyer ,  Alex Sarkesian

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0269 ,  G06Q30/0241 ,  G06Q30/0257 ,  G06Q30/0277 ,  H04L65/601 ,  H04N21/23424 ,  H04N21/25841 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/435 ,  H04N21/439 ,  H04N21/6587 ,  H04N21/812

摘要： Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for selection of targeted advertisement or other sponsor-directed content based on a playlist context. A media device enables access by a user to one or more playlists of media content at a media server. Advertisements can be selected for providing to the user, based on one or more characteristics of a playlist, such as the playlist's description, or the playlist being part of an advertisement campaign. For example, a playlist bearing a particular descriptive title can be used to trigger advertisements that may be relevant to that descriptive title. Adding a particular song to a playlist can be used to trigger advertisements that may be relevant to that song.

摘要翻译： 这里描述了用于流式传输诸如音乐，视频或电视内容的数字媒体内容的技术。 根据实施例，该系统包括基于播放列表上下文来选择目标广告或其他赞助商定向内容的支持。 媒体设备使得用户能够访问媒体服务器上的媒体内容的一个或多个播放列表。 可以基于播放列表的一个或多个特征（例如播放列表的描述）或作为广告活动的一部分的播放列表来选择向用户提供广告。 例如，具有特定描述性标题的播放列表可用于触发可能与该描述性标题相关的广告。 将特定歌曲添加到播放列表可以用于触发可能与该歌曲相关的广告。

公开(公告)号：US20170140060A1

公开(公告)日：2017-05-18

申请号：US14943995

申请日：2015-11-17

申请人： SPOTIFY AB

发明人： Noel Cody ,  Kinshuk Mishra ,  Steve Shirley

IPC分类号： G06F17/30

CPC分类号： G06F17/30876 ,  G06F17/30598 ,  G06F17/30867

摘要： Affinity scores are computed for a plurality of user accounts, each affinity score quantifies an affinity of a user account to a content creator of one or more digital objects hosted in a content hosting platform. Each affinity score is computed by collecting interaction data for the user account corresponding to the content creator, normalizing the collected interaction data using a total activity data of the user account on the content hosting platform and attribute data associated with the content creator, and generating the affinity score using the normalized interaction data.

公开(公告)号：US20150317691A1

公开(公告)日：2015-11-05

申请号：US14586742

申请日：2014-12-30

申请人： SPOTIFY AB

发明人： Kinshuk Mishra ,  Jason Richman ,  Steve Shirley

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0269 ,  G06Q30/0241 ,  G06Q30/0257 ,  G06Q30/0277 ,  H04L65/601 ,  H04N21/23424 ,  H04N21/25841 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/435 ,  H04N21/439 ,  H04N21/6587 ,  H04N21/812

摘要： Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for selection of targeted advertisement or other sponsor-directed content based on a playlist context. A media device enables access by a user to one or more playlists of media content at a media server. Advertisements can be selected for providing to the user, based on one or more characteristics of a playlist, such as the playlist's description, or the playlist being part of an advertisement campaign. For example, a playlist bearing a particular descriptive title can be used to trigger advertisements that may be relevant to that descriptive title. Adding a particular song to a playlist can be used to trigger advertisements that may be relevant to that song.

摘要翻译： 这里描述了用于流式传输诸如音乐，视频或电视内容的数字媒体内容的技术。 根据实施例，该系统包括基于播放列表上下文来选择目标广告或其他赞助商定向内容的支持。 媒体设备使得用户能够访问媒体服务器上的媒体内容的一个或多个播放列表。 可以基于播放列表的一个或多个特征（例如播放列表的描述）或作为广告活动的一部分的播放列表来选择向用户提供广告。 例如，具有特定描述性标题的播放列表可用于触发可能与该描述性标题相关的广告。 将特定歌曲添加到播放列表可以用于触发可能与该歌曲相关的广告。