SYSTEM AND METHOD FOR PROVIDING ADVERTISEMENT CONTENT IN A MEDIA CONTENT OR STREAMING ENVIRONMENT
    5.
    发明申请
    SYSTEM AND METHOD FOR PROVIDING ADVERTISEMENT CONTENT IN A MEDIA CONTENT OR STREAMING ENVIRONMENT 审中-公开
    在媒体内容或流动环境中提供广告内容的系统和方法

    公开(公告)号:US20160260123A1

    公开(公告)日:2016-09-08

    申请号:US15063283

    申请日:2016-03-07

    Applicant: SPOTIFY AB

    CPC classification number: G06Q30/0244

    Abstract: In accordance with an embodiment, described herein are a system and method for providing advertisement content in a media content or streaming environment. A media device, operating as a client device, can receive and play media content provided by a media server. An advertisement server can be used to determine advertisements or other promoted content to be delivered to the client in connection with the provided media content. An optimization service extends the advertisement server's in-built delivery optimization engine or functionality, for example by providing line-item tweaks to manipulate advertisement priority, effective price, or creative rotations; or by providing real-time bidding or pricing tweaks to allow content provider advertisements to compete dynamically with advertisements trafficked by the advertisement server. The advertisement delivery process can be adjusted for particular users, or to address behavioral attributes.

    Abstract translation: 根据一个实施例,这里描述了一种用于在媒体内容或流媒体环境中提供广告内容的系统和方法。 作为客户端设备操作的媒体设备可以接收和播放由媒体服务器提供的媒体内容。 可以使用广告服务器来确定要与所提供的媒体内容相关联地传递给客户端的广告或其他提升内容。 优化服务扩展广告服务器的内置传送优化引擎或功能,例如通过提供行项目调整来操纵广告优先级,有效价格或创意旋转; 或通过提供实时出价或定价调整,以允许内容提供商广告与由广告服务器投放的广告动态竞争。 可以针对特定用户调整广告传递过程,或者解决行为属性。

    MODIFYING A STREAM MEDIA SERVICE FOR A MOBILE RADIO DEVICE

    公开(公告)号:US20210120363A1

    公开(公告)日:2021-04-22

    申请号:US16889012

    申请日:2020-06-01

    Applicant: SPOTIFY AB

    Abstract: The present disclosure relates to a method performed in a network server system of a service provider providing a service comprising media streaming. The method comprises receiving a detection message from a mobile radio device running the service for a user registered with the service provider, said message comprising an indication that said radio device has detected that it is within a predefined geographical area. The method also comprises determining that the predefined geographical area is registered with the service provider and associated with one or more actions. The method also comprises electing an action of the one or more actions. The method also comprises sending an instructions message to the radio device, said message comprising instructions to modify the service such that the radio device performs the elected action.

    MODIFYING A STREAMING MEDIA SERVICE FOR A MOBILE RADIO DEVICE

    公开(公告)号:US20190215649A1

    公开(公告)日:2019-07-11

    申请号:US16355489

    申请日:2019-03-15

    Applicant: SPOTIFY AB

    Abstract: The present disclosure relates to a method performed in a network server system of a service provider providing a service comprising media streaming. The method comprises receiving a detection message from a mobile radio device running the service for a user registered with the service provider, said message comprising an indication that said radio device has detected that it is within a predefined geographical area. The method also comprises determining that the predefined geographical area is registered with the service provider and associated with one or more actions. The method also comprises electing an action of the one or more actions. The method also comprises sending an instructions message to the radio device, said message comprising instructions to modify the service such that the radio device performs the elected action.

    Modifying a streaming media service for a mobile radio device

    公开(公告)号:US10674310B2

    公开(公告)日:2020-06-02

    申请号:US16355489

    申请日:2019-03-15

    Applicant: SPOTIFY AB

    Abstract: A method performed in a network server system of a service provider providing a service comprising media streaming. The method comprises receiving a detection message from a mobile radio device running the service for a user registered with the service provider, wherein the message comprises an indication that the radio device has detected that it is within a predefined geographical area. The method also comprises determining that the predefined geographical area is registered with the service provider and associated with one or more actions. The method also comprises electing an action of the one or more actions. The method also comprises sending an instructions message to the radio device, comprising instructions to modify the service such that the radio device performs the elected action.

    Modifying a streaming media service for a mobile radio device

    公开(公告)号:US10237683B2

    公开(公告)日:2019-03-19

    申请号:US15645465

    申请日:2017-07-10

    Applicant: SPOTIFY AB

    Abstract: The present disclosure relates to a method performed in a network server system of a service provider providing a service comprising media streaming. The method comprises receiving a detection message from a mobile radio device running the service for a user registered with the service provider, said message comprising an indication that said radio device has detected that it is within a predefined geographical area. The method also comprises determining that the predefined geographical area is registered with the service provider and associated with one or more actions. The method also comprises electing an action of the one or more actions. The method also comprises sending an instructions message to the radio device, said message comprising instructions to modify the service such that the radio device performs the elected action.

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