公开(公告)号：US09883241B2

公开(公告)日：2018-01-30

申请号：US15155065

申请日：2016-05-15

Applicant: SUREWAVES MEDIATECH PRIVATE LIMITED

Inventor： Rajendra Kumar Khare ,  Manajit Rath ,  Kishore Adekhandi Krishnamurthy

IPC: H04H60/56 ,  H04N21/466 ,  H04N21/25 ,  H04N21/81 ,  H04N21/439 ,  H04N21/44 ,  H04N21/442 ,  H04N21/258 ,  H04N21/45 ,  H04N21/422

CPC classification number: H04N21/4667 ,  H04N21/252 ,  H04N21/25883 ,  H04N21/42203 ,  H04N21/4394 ,  H04N21/44008 ,  H04N21/44204 ,  H04N21/44218 ,  H04N21/44222 ,  H04N21/4532 ,  H04N21/812

Abstract: The embodiments herein provide a system and method for measuring active participation of audience watching a TV programs and advertisements, in terms of age and gender. The system comprises a monitoring device which is configured to record TV audio, room audio and TV visual outputs, using an image sensor. The monitoring device is further configured to detect the audience engagement level, in watching the TV show, by monitoring the audience expressions and behavior. The audience engagement level is also detected by tracking the eye ball movement of the audience. The monitoring device is configured to continuously check and detect visitors who have joined along with already registered viewers to watch the TV programs. The monitored information is analyzed and visitor/viewer profile is created accordingly.

公开(公告)号：US20160358221A1

公开(公告)日：2016-12-08

申请号：US15173685

申请日：2016-06-05

Applicant: SUREWAVES MEDIATECH PRIVATE LIMITED

Inventor： RAJENDRA KUMAR KHARE ,  Manajit Rath ,  Kishore Adekhandi Krishnamurthy

IPC: G06Q30/02 ,  H04N21/4788 ,  H04N21/81 ,  G06Q50/00

CPC classification number: G06Q30/0269 ,  G06Q30/0263 ,  G06Q50/01 ,  H04N21/25883 ,  H04N21/4788 ,  H04N21/4886 ,  H04N21/812

Abstract: The embodiments herein provide a system and a method for enhancing audience reach and brand promotion, in social media marketing by including social media messages like Twitter® messages into television channels. The method effectively promotes braids, sale offers, discount deals, and social contests to the people who are beyond internet's reach. The system automatically collects Twitter® messages posted by the users and telecasts the messages on selected TV channels as banners while viewers watch programs on TV. The system generates positive brand awareness among people by telecasting the tweets having the most positive reviews about a particular brand or event. The system detects and telecasts the most relevant tweets of a particular event or a brand using hashtags created in the tweets for brands or event names.

Abstract translation: 本文的实施例通过将社交媒体消息（例如Twitter®消息）包括在电视频道中来提供在社交媒体营销中增强观众覆盖面和品牌推广的系统和方法。 该方法有效地为超越互联网的人群提供辫子，销售优惠，折扣优惠和社交竞赛。 系统会自动收集用户发布的Twitter®消息，并将所选电视频道上的消息转播为横幅，而观众则可以在电视上观看节目。 该系统通过转播关于特定品牌或事件的最积极评论的推文，在人们中产生积极的品牌知名度。 该系统使用在品牌或事件名称的推文中创建的标签来检测和转播特定事件或品牌的最相关的推文。

公开(公告)号：US11127043B2

公开(公告)日：2021-09-21

申请号：US15173685

申请日：2016-06-05

Applicant: SUREWAVES MEDIATECH PRIVATE LIMITED

Inventor： Rajendra Kumar Khare ,  Manajit Rath ,  Kishore Adekhandi Krishnamurthy

IPC: G06Q30/00 ,  G06Q30/02 ,  G06Q50/00 ,  H04N21/4788 ,  H04N21/81 ,  H04N21/258 ,  H04N21/488

Abstract: The embodiments herein provide a system and a method for enhancing audience reach and brand promotion in social media marketing by including social media messages like Twitter® messages into television channels. The method effectively promotes brands, sale offers, discount deals, and social contests to the people who are beyond internet's reach. The system automatically collects Twitter® messages posted by the users and telecasts the messages on selected TV channels as banners while viewers watch programs on TV. The system generates positive brand awareness among people by telecasting the tweets having the most positive reviews about a particular brand or event. The system detects and telecasts the most relevant tweets of a particular event or a brand using hashtags created in the tweets for brands or event names.