公开(公告)号：US09883241B2

公开(公告)日：2018-01-30

申请号：US15155065

申请日：2016-05-15

Applicant: SUREWAVES MEDIATECH PRIVATE LIMITED

Inventor： Rajendra Kumar Khare ,  Manajit Rath ,  Kishore Adekhandi Krishnamurthy

IPC: H04H60/56 ,  H04N21/466 ,  H04N21/25 ,  H04N21/81 ,  H04N21/439 ,  H04N21/44 ,  H04N21/442 ,  H04N21/258 ,  H04N21/45 ,  H04N21/422

CPC classification number: H04N21/4667 ,  H04N21/252 ,  H04N21/25883 ,  H04N21/42203 ,  H04N21/4394 ,  H04N21/44008 ,  H04N21/44204 ,  H04N21/44218 ,  H04N21/44222 ,  H04N21/4532 ,  H04N21/812

Abstract: The embodiments herein provide a system and method for measuring active participation of audience watching a TV programs and advertisements, in terms of age and gender. The system comprises a monitoring device which is configured to record TV audio, room audio and TV visual outputs, using an image sensor. The monitoring device is further configured to detect the audience engagement level, in watching the TV show, by monitoring the audience expressions and behavior. The audience engagement level is also detected by tracking the eye ball movement of the audience. The monitoring device is configured to continuously check and detect visitors who have joined along with already registered viewers to watch the TV programs. The monitored information is analyzed and visitor/viewer profile is created accordingly.

公开(公告)号：US09930389B2

公开(公告)日：2018-03-27

申请号：US14631866

申请日：2015-02-26

Applicant: SUREWAVES MEDIATECH PRIVATE LIMITED

Inventor： Rajendra Kumar Khare

IPC: H04N21/262 ,  H04N21/2668 ,  H04N21/2385 ,  H04N21/234 ,  H04N21/81 ,  H04N21/845 ,  H04N21/443 ,  H04N21/438 ,  H04N21/442

CPC classification number: H04N21/26283 ,  H04N21/23424 ,  H04N21/2385 ,  H04N21/2668 ,  H04N21/4384 ,  H04N21/442 ,  H04N21/4432 ,  H04N21/812 ,  H04N21/8456

Abstract: A system for customizing display of a plurality of advertisements on a display terminal through a television distribution network comprises a scheduling module, a media grid in communication with the scheduling module, a head-end in communication with the media grid, and a set-top box in communication with the head-end. The scheduling module schedules a plurality of time slots for airing the advertisements on a default power-up channel. The media grid stores scheduling information of the advertisements which are to be aired at the respective time slots allocated by the scheduling module. The head-end broadcasts the advertisements scheduled for a particular time slot onto a default power-up channel. The set-top box displays the default channel on the display device during a power-up of the set-top box.

公开(公告)号：US09241198B2

公开(公告)日：2016-01-19

申请号：US14619928

申请日：2015-02-11

Applicant: SUREWAVES MEDIATECH PRIVATE LIMITED

Inventor： Rajendra Kumar Khare

IPC: G06F13/00 ,  H04N21/81 ,  H04N21/482 ,  H04N21/478

CPC classification number: H04N21/812 ,  H04N21/26241 ,  H04N21/26283 ,  H04N21/478 ,  H04N21/482

Abstract: A method and system for automatically scheduling television commercials within the broadcasting content have been disclosed. A program scheduling module schedules television programs (broadcasting content) with respect to specific time-slots for advertisement insertion. An advertisement scheduling module schedules television commercials to be inserted into the broadcast content. The advertisement module determines time slots in the television programs for inserting television commercials, and dynamically inserts television commercials at specific time slots within the television programs prior to broadcasting.

Abstract translation: 已经公开了用于在广播内容中自动调度电视广告的方法和系统。 程序调度模块针对广告插入的特定时隙调度电视节目（广播内容）。 广告调度模块安排电视广告被插入到广播内容中。 广告模块确定用于插入电视广告的电视节目中的时隙，并且在广播之前在电视节目内的特定时隙处动态插入电视广告。

公开(公告)号：US09641883B2

公开(公告)日：2017-05-02

申请号：US14631863

申请日：2015-02-26

Applicant: SUREWAVES MEDIATECH PRIVATE LIMITED

Inventor： Rajendra Kumar Khare

IPC: H04N7/025 ,  H04N21/2668 ,  H04N21/81 ,  H04N21/234 ,  H04N21/236

CPC classification number: H04N21/2668 ,  H04N21/23418 ,  H04N21/23614 ,  H04N21/812 ,  H04N21/8153

Abstract: A system and method for providing integrated advertising in a television distribution network is disclosed. The system comprises a storage module, a processor in communication with the storage module and a chroma-keying module. The storage module stores one television program and one image to be integrated with the television program. The processor divides a background of the television program into a plurality of frames. The processor identifies the background color of each spatial frame. The chroma-keying module compares the background color of each frame with a pre-selected chroma range for integrating the image into detected frame, when the background color of the frame matches with one key-color in the pre-selected chroma range. The spatial frame is replaced with a preset advertisement based on the type, genre and time of the telecast program on a plurality of channels.

公开(公告)号：US09313555B2

公开(公告)日：2016-04-12

申请号：US14171187

申请日：2014-02-03

Applicant: SUREWAVES MEDIATECH PRIVATE LIMITED

Inventor： Rajendra Kumar Khare

IPC: H04H60/33 ,  H04H60/32 ,  H04H20/14 ,  H04H60/29 ,  H04N21/81 ,  H04N21/8352 ,  H04N21/24

CPC classification number: H04N21/812 ,  H04H20/14 ,  H04H2201/90 ,  H04N21/2407 ,  H04N21/8352

Abstract: A system and method for tracking and managing playback of advertisements is disclosed. The system includes a processor configured to process the multimedia content, including advertisements, and generate a video signature/audio signature corresponding to the multimedia content. The video/audio signature is subsequently embedded/superimposed on at least one of the frames of the multimedia advertisement. The system further includes a plurality of trackers placed at predetermined geographic locations and configured to detect the broadcast television signal, and determine whether the video signature/audio signature is present in the broadcast signal. Subsequently, the tracker generates a report comprising at least a time stamp indicating the time of broadcast of the advertisement having the audio/video signature.

Abstract translation: 公开了一种跟踪和管理广告播放的系统和方法。 该系统包括被配置为处理包括广告的多媒体内容并且生成与多媒体内容相对应的视频签名/音频签名的处理器。 随后将视频/音频签名嵌入/叠加在多媒体广告的至少一个帧上。 该系统还包括放置在预定地理位置处并被配置为检测广播电视信号并确定视频签名/音频签名是否存在于广播信号中的多个跟踪器。 随后，跟踪器生成包括至少指示具有音频/视频签名的广告的广播时间的时间戳的报告。

公开(公告)号：US11127043B2

公开(公告)日：2021-09-21

申请号：US15173685

申请日：2016-06-05

Applicant: SUREWAVES MEDIATECH PRIVATE LIMITED

Inventor： Rajendra Kumar Khare ,  Manajit Rath ,  Kishore Adekhandi Krishnamurthy

IPC: G06Q30/00 ,  G06Q30/02 ,  G06Q50/00 ,  H04N21/4788 ,  H04N21/81 ,  H04N21/258 ,  H04N21/488

Abstract: The embodiments herein provide a system and a method for enhancing audience reach and brand promotion in social media marketing by including social media messages like Twitter® messages into television channels. The method effectively promotes brands, sale offers, discount deals, and social contests to the people who are beyond internet's reach. The system automatically collects Twitter® messages posted by the users and telecasts the messages on selected TV channels as banners while viewers watch programs on TV. The system generates positive brand awareness among people by telecasting the tweets having the most positive reviews about a particular brand or event. The system detects and telecasts the most relevant tweets of a particular event or a brand using hashtags created in the tweets for brands or event names.