Abstract:
A method of providing advertising services through broadcasts and an electronic device adapted to the method are provided. The electronic device includes: a communication unit for receiving viewing information from at least one client and advertising schedule information from at least one broadcast server; a controller for analyzing the effectiveness of advertising that can be expected when particular advertisement content is broadcast, based on the viewing information and the advertising schedule information, and determining a broadcasting time or a broadcast server that broadcasts the particular advertisement content, according to the analysis result; and a storage unit for storing the viewing information, the advertisement schedule information, or information about at least one advertisement content item.
Abstract:
Provided herein is a method for providing information by an electronic device. The method can include transmitting identification information of broadcasting content and feature information of the electronic device to an external device; receiving, from the external device, additional information related to the identification information and the feature information; and displaying the additional information together with the broadcasting content.