公开(公告)号：US20160150289A1

公开(公告)日：2016-05-26

申请号：US14952696

申请日：2015-11-25

Applicant: Samsung Electronics Co., Ltd.

Inventor： Gyetak LEE ,  Yoonsoo BAE ,  Suwon LEE ,  Hyunmin LIM

IPC: H04N21/81 ,  H04N21/45 ,  G06Q30/02 ,  H04N21/242 ,  H04N21/43 ,  H04N21/2547 ,  H04N21/25 ,  H04N21/466

CPC classification number: H04N21/812 ,  G06Q10/00 ,  G06Q30/00 ,  G06Q30/0264 ,  H04N21/242 ,  H04N21/252 ,  H04N21/2547 ,  H04N21/4302 ,  H04N21/4532 ,  H04N21/4667

Abstract: A method of providing advertising services through broadcasts and an electronic device adapted to the method are provided. The electronic device includes: a communication unit for receiving viewing information from at least one client and advertising schedule information from at least one broadcast server; a controller for analyzing the effectiveness of advertising that can be expected when particular advertisement content is broadcast, based on the viewing information and the advertising schedule information, and determining a broadcasting time or a broadcast server that broadcasts the particular advertisement content, according to the analysis result; and a storage unit for storing the viewing information, the advertisement schedule information, or information about at least one advertisement content item.

Abstract translation: 提供了一种通过广播提供广告服务的方法以及适用于该方法的电子设备。 电子设备包括：通信单元，用于从至少一个客户端接收观看信息，并且从至少一个广播服务器发送广播时间表信息; 基于观看信息和广告时间表信息，分析广播内容时可预期的广告效果的控制器，根据分析确定广播时间或广播服务器 结果; 以及存储单元，用于存储观看信息，广告日程信息或关于至少一个广告内容项的信息。