摘要:
A method and system of advertising. In response to a request received from an advertiser, an audio advertisement is generated based on visual advertisement information. The audio advertisement is provided for presentation on behalf of the advertiser. In one embodiment, the audio advertisement is an abbreviated form of the visual advertisement information. A determination is made as to whether a call from a customer has been connected to the advertiser via the audio advertisement. The advertiser is charged a predefined fee if it is determined that a call from a customer has been connected to the advertiser via the audio advertisement. In one embodiment, a text for a first advertisement presentable in a first media type is received to generate an abbreviated text for a second advertisement presentable in a second media type.
摘要:
Methods and apparatuses to track keywords used for matching advertisements that provide references to make calls for real time communications. One embodiment includes: selecting an advertisement based on a condition; providing a reference for presentation with the advertisement, to identify the condition and the advertisement; and charging an advertisement fee in response to a call via the reference for a real time communication session.
摘要:
Systems and methods to facilitate the management of multiple pay for performance advertisements. In one embodiment, a method includes: generating a user interface to show a plurality of advertisements simultaneously and to allow editing of any of the plurality of advertisements; and updating an advertisement database according to input received in the user interface. In one embodiment, the each advertisement of the plurality of advertisements is charged for according to a price bid in response to a communication lead generated from the advertisement. In one embodiment, the plurality of advertisements are selected from advertisements of more than one user.
摘要:
Methods and apparatuses for advertising where the advertisement performance is determined via tracking the deals made as a result of communication leads generated from the advertisements. One embodiment includes: providing an advertisement containing a communication reference to a customer on behalf of a party; providing a connection via the reference for real time communications between the customer and the party; and charging an advertisement fee in response to an action of a predetermined type being performed by the customer (or an agreement between the customer and the party being reached) as a result of the real time communications.
摘要:
Methods and apparatuses to select tracking mechanisms for the performance determination of advertisements. One embodiment includes: selecting one reference type from a plurality of reference types; and determining a reference of the selected type, the reference to be embedded in an advertisement to count communication leads generated from the advertisement. In one embodiment, the advertisement is to be charged according to a performance measure based on communication leads generated from the advertisement. For example, a price for the advertisement can be specified by a party for which the advertisement is to be presented. For example, the advertisement can be charged in response to a voice communication responding to the advertisement. In one embodiment, the plurality of reference types correspond to different mechanisms to track communication leads generated from the advertisement.
摘要:
Methods and apparatuses to present communication references obtained from different sources to connect people for real time communications. One embodiment includes: receiving a search request from a user; searching a first data source according to the search request to obtain information about a first entity; assigning to the first entity a first reference to be used to request a connection server to provide a connection between the user and the first entity for real time communications; searching a second data source according to the search request to obtain information about a second entity, including a second reference for requesting a connection for real time communications with the second entity without going through the connection server; and providing to the user a combined, sorted list of entities in response to the search request, including the first reference for the first entity and the second reference for the second entity.
摘要:
Systems and methods to collect information over a connection with a caller just in time for further connecting the caller to a callee. In one embodiment, a connection server is configured to provide to a caller a reference associated with the first criterion, to identify the first criterion based on the reference used to establish a connection with the caller for real time communications, to obtain a second criterion from the caller over the connection established for real time communications, to identifying a callee based at least in part on the first criterion and the second criterion, and to connect the caller from the established connection to the callee for real time communications.
摘要:
Methods and apparatuses to present information to sellers/advertisers/advisors for connections to customers for real time communications. One embodiment includes: responsive to a request from a customer, determining a telephonic reference of the customer; presenting to at least one entity an option to be connected to the customer; responsive to a first entity selecting the option, initiating a telephonic connection to the customer using the determined telephonic reference of the customer to provide a telephonic connection between the customer and the first entity; and charging the first entity a fee for a lead to the customer in response to establishing the telephonic connection between the customer and the first entity.
摘要:
Systems and methods to provide telephonic connections. In one embodiment, a method includes: providing a listing on a marketplace, the listing including an assigned reference to be used to initiate a real time communication connection; and billing for a real time communication lead generated from presenting the listing in response to a real time communication initiated via the reference. In one embodiment, a method includes: conducting online auction of telephonic leads; determining a way to present listings based at least partially on received price bids on the telephonic leads (e.g., the order of placement, the selection for placement, etc); and providing the listings with information to initiate a telephonic connection in a way trackable to measure a number of telephonic calls generated from presenting the listings.
摘要:
Methods and systems to facilitate real time communications and commerce via a social network. In one embodiment, a social network is used to provide information about an advertiser to demonstrate the trustworthiness of the advertiser to potential customers. In one embodiment, a method includes receiving a request from a customer for a document; and providing the customer with an advertisement embedded in the document, the advertisement including information to identify an advertiser of the advertisement based on a social network. In one embodiment, the presentation of the advertisement or the advertiser is at least partially based on the social network. In one embodiment, communication references are provided to facilitate the requests for real time communications with a member of the social network via a connection provider, which performs scheduling, filtering, payment processing, etc. for the member of the social network.