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    PROVIDING APPLICATION RESULT AND PREVIEW
    1.
    发明申请
    PROVIDING APPLICATION RESULT AND PREVIEW 审中-公开
    提供申请结果和预测

    公开(公告)号：US20140040226A1

    公开(公告)日：2014-02-06

    申请号：US13563605

    申请日：2012-07-31

    申请人： Shajib Sadhukha ,  Amit Kumar ,  Michael Van Snellenberg ,  Li Jiang

    发明人： Shajib Sadhukha ,  Amit Kumar ,  Michael Van Snellenberg ,  Li Jiang

    IPC分类号： G06F17/30

    CPC分类号： G06F8/61 ,  G06F9/445

    摘要： Applications (“apps”), through which a service may be accessed, may be identified to a user, along with a preview of the app. In one example, a user performs a search for a service. The search engine may return the web site through which the service is provided, and/or the app associated with that service. Preview content that describes the app may also be provided. The content may be variable, and may be filled in based on contextual information such as a search query string or user information. If the app is installed, then clicking, tapping, or otherwise activating the app may launch the app, possibly with context information being provided to the app. If the app is not installed, then a link to obtain the app may be provided.

    摘要翻译： 可以向用户识别可以访问服务的应用程序（“应用程序”）以及应用程序的预览。 在一个示例中，用户执行对服务的搜索。 搜索引擎可以返回提供服务的网站和/或与该服务相关联的应用。 也可以提供描述该应用的预览内容。 内容可以是可变的，并且可以基于诸如搜索查询字符串或用户信息的上下文信息来填充。 如果应用程序已安装，然后单击，点击或其他方式激活该应用程序，则可能会启动该应用程序，可能会向应用程序提供上下文信息。 如果未安装该应用程序，则可能会提供获取应用程序的链接。

    USER TASK COMPLETION VIA OPEN MARKET OF ACTIONS AND/OR PROVIDERS
    2.
    发明申请
    USER TASK COMPLETION VIA OPEN MARKET OF ACTIONS AND/OR PROVIDERS 有权
    通过开放行动和/或提供者的市场完成

    公开(公告)号：US20130268507A1

    公开(公告)日：2013-10-10

    申请号：US13441898

    申请日：2012-04-08

    申请人： Steven William Macbeth ,  Michael William O'Connor ,  Zhaowei Charlie Jiang ,  Michael Van Snellenberg ,  Li Jiang ,  Shajib Sadhukha ,  Amit Kumar

    发明人： Steven William Macbeth ,  Michael William O'Connor ,  Zhaowei Charlie Jiang ,  Michael Van Snellenberg ,  Li Jiang ,  Shajib Sadhukha ,  Amit Kumar

    IPC分类号： G06F17/30

    CPC分类号： G06Q30/0631 ,  G06F17/30864 ,  G06F17/30867 ,  G06F17/30991 ,  G06Q30/0256 ,  G06Q30/0627 ,  G06Q50/10

    摘要： Among other things, one or more techniques and/or systems are provided for facilitating the completion of a user task. That is, user intent (e.g., intentions of a user to perform a user task) may be identified. The user intent may comprise an entity (e.g., a movie entity) and/or an action (e.g., an order movie tickets action) that the user wants to perform on the entity. A provider list may be created based upon one or more providers capable of performing the action on the entity (e.g., a movie application may be capable of performing the order movie tickets action on the movie entity). Providers may be dynamically selected for inclusion within the provider list at run-time. For example, an open market of providers may be maintained (e.g., providers may be added, removed, and/or updated over time), such that providers may be selected from the open market to complete user tasks.

    摘要翻译： 除其他之外，提供一个或多个技术和/或系统以便于完成用户任务。 也就是说，可以识别用户意图（例如，用户执行用户任务的意图）。 用户意图可以包括用户想要对该实体执行的实体（例如，电影实体）和/或动作（例如，订单电影票动作）。 可以基于能够对该实体执行动作的一个或多个提供者创建提供者列表（例如，电影应用可能能够执行电影实体上的电影票单动作）。 供应商可以在运行时被动态地选择以包含在提供者列表中。 例如，可以维护提供商的公开市场（例如，可以随时间添加，移除和/或更新提供者），使得可以从公开市场中选择提供者以完成用户任务。

    CONNECTION BETWEEN APP AND WEB SITE
    4.
    发明申请
    CONNECTION BETWEEN APP AND WEB SITE 审中-公开
    应用程序和网站之间的连接

    公开(公告)号：US20130304718A1

    公开(公告)日：2013-11-14

    申请号：US13470040

    申请日：2012-05-11

    申请人： Shajib Sadhukha ,  Amit Kumar ,  Michael Van Snellenberg ,  Li Jiang

    发明人： Shajib Sadhukha ,  Amit Kumar ,  Michael Van Snellenberg ,  Li Jiang

    IPC分类号： G06F9/44 ,  G06F17/30

    CPC分类号： G06F8/30

    摘要： An application (“app”) may be associated with a web site, so that an online service may use the connection between the app and the web site. In one example, the online service is an information provider, such as a search engine or advertising engine. The online service provides a web administrator portal, through which a webmaster provides or generates a secret code. The webmaster gives the secret code to an app developer, who gives the code to an app store when the app is published. If the service provides information about the web site (e.g., as a search result or ad impression), the service may also provide an indication of the app, since the use of the code represents confirmation by both the webmaster and app developer that a relationship exists between the web site and the app.

    摘要翻译： 应用程序（“app”）可能与网站相关联，以便在线服务可以使用应用程序和网站之间的连接。 在一个示例中，在线服务是诸如搜索引擎或广告引擎的信息提供者。 在线服务提供了网站管理员门户网站管理员提供或生成密码。 网站管理员为应用程式开发人员提供密码，当应用程式发布时，该程式码会将程式码寄给应用程式商店。 如果该服务提供关于该网站的信息（例如，作为搜索结果或广告印象），则该服务还可以提供该应用的指示，因为该代码的使用代表网站管理员和应用开发者的确认，该关系 存在于网站和应用程序之间。

    INTEGRATING APPLICATIONS WITHIN SEARCH RESULTS
    5.
    发明申请
    INTEGRATING APPLICATIONS WITHIN SEARCH RESULTS 有权
    在搜索结果中集成应用程序

    公开(公告)号：US20120284247A1

    公开(公告)日：2012-11-08

    申请号：US13102536

    申请日：2011-05-06

    申请人： Li Jiang ,  Milind Mahajan ,  Amit Kumar ,  Paul Alfred Viola ,  Sanaz Ahari ,  Steve Macbeth

    发明人： Li Jiang ,  Milind Mahajan ,  Amit Kumar ,  Paul Alfred Viola ,  Sanaz Ahari ,  Steve Macbeth

    IPC分类号： G06F7/00

    CPC分类号： G06F17/30867

    摘要： Computer-readable media, computer systems, and computing methods are provided for implicitly discovering applications using a query or search results, where the query does not explicitly target a particular application. A search engine is used to receive a user-initiated query and to employ a keyword of the query to generate an initial set of search results. Characteristics of the search results are identified and applications that are relevant to the characteristics are determined. The determination of relevant applications include: accessing an application manifest that manages a mapping between applications and predefined characteristics; comparing the characteristics of the search results against the predefined characteristics of the application manifest to determine a match; and, when a match exists between the search-result characteristics and the predefined characteristics, identifying applications mapped to the matched characteristics as being relevant to the search results. These identified applications are presented in response to the query.

    摘要翻译： 提供了计算机可读介质，计算机系统和计算方法，用于使用查询或搜索结果隐式发现应用程序，其中查询未明确定位特定应用程序。 搜索引擎用于接收用户发起的查询并且使用查询的关键词来生成初始搜索结果集。 确定搜索结果的特征，确定与特征相关的应用。 相关应用的确定包括：访问管理应用程序和预定义特性之间的映射的应用程序清单; 将搜索结果的特征与应用程序清单的预定义特征进行比较以确定匹配; 并且当搜索结果特征与预定特征之间存在匹配时，将映射到匹配特征的应用识别为与搜索结果相关。 这些识别的应用程序是响应于查询而呈现的。

    Integrating applications within search results
    6.
    发明授权
    Integrating applications within search results 有权
    将应用程序集成到搜索结果中

    公开(公告)号：US08762360B2

    公开(公告)日：2014-06-24

    申请号：US13102536

    申请日：2011-05-06

    申请人： Li Jiang ,  Milind Mahajan ,  Amit Kumar ,  Paul Alfred Viola ,  Sanaz Ahari ,  Steve Macbeth

    发明人： Li Jiang ,  Milind Mahajan ,  Amit Kumar ,  Paul Alfred Viola ,  Sanaz Ahari ,  Steve Macbeth

    IPC分类号： G06F17/30 ,  G06F7/00

    CPC分类号： G06F17/30867

    摘要： Computer-readable media, computer systems, and computing methods are provided for implicitly discovering applications using a query or search results, where the query does not explicitly target a particular application. A search engine is used to receive a user-initiated query and to employ a keyword of the query to generate an initial set of search results. Characteristics of the search results are identified and applications that are relevant to the characteristics are determined. The determination of relevant applications include: accessing an application manifest that manages a mapping between applications and predefined characteristics; comparing the characteristics of the search results against the predefined characteristics of the application manifest to determine a match; and, when a match exists between the search-result characteristics and the predefined characteristics, identifying applications mapped to the matched characteristics as being relevant to the search results. These identified applications are presented in response to the query.

    摘要翻译： 提供了计算机可读介质，计算机系统和计算方法，用于使用查询或搜索结果隐式发现应用程序，其中查询未明确定位特定应用程序。 搜索引擎用于接收用户发起的查询并且使用查询的关键词来生成初始搜索结果集。 确定搜索结果的特征，确定与特征相关的应用。 相关应用的确定包括：访问管理应用程序和预定义特性之间的映射的应用程序清单; 将搜索结果的特征与应用程序清单的预定义特征进行比较以确定匹配; 并且当搜索结果特征与预定特征之间存在匹配时，将映射到匹配特征的应用识别为与搜索结果相关。 这些识别的应用程序是响应于查询而呈现的。

    MEASURING CONVERSION OF AN ONLINE ADVERTISING CAMPAIGN FROM AN OFFLINE MERCHANT
    7.
    发明申请
    MEASURING CONVERSION OF AN ONLINE ADVERTISING CAMPAIGN FROM AN OFFLINE MERCHANT 审中-公开

    公开(公告)号：US20200342493A1

    公开(公告)日：2020-10-29

    申请号：US16924795

    申请日：2020-07-09

    申请人： Jeffrey WINNER ,  Geraud Boyer ,  Amit Kumar ,  Eckart Walther

    发明人： Jeffrey WINNER ,  Geraud Boyer ,  Amit Kumar ,  Eckart Walther

    IPC分类号： G06Q30/02

    摘要： A technique for tracking conversion of an online offer includes tracking online and/or offline transactions. A customer accepts an offer provided by a merchant and submits his or her account information so that he or she may receive a reward for satisfying criteria associated with the offer. Transactions of the merchant are then monitored at the payment processor level to determine whether the customer satisfies the purchase criteria. Therefore, online and offline conversion can both be tracked. Further, the merchant is able to determine the overall effectiveness of advertising campaigns by analyzing the number of offers that are both accepted and satisfied.