公开(公告)号：US20160127802A1

公开(公告)日：2016-05-05

申请号：US14842196

申请日：2015-09-01

申请人： TVWORKS, LLC

发明人： John Carney ,  David de Andrade ,  Sithampara Babu Niranjan ,  David Brandyberry ,  Leon Franzen ,  Lena Chane ,  Matt Marenghi ,  Prakash Hedge ,  Alex Chung ,  Viva Chu ,  Greg Thomson ,  Ruth Dawson

IPC分类号： H04N21/81 ,  H04N21/45

CPC分类号： H04N5/44543 ,  G06Q30/02 ,  H04N5/45 ,  H04N7/165 ,  H04N7/17318 ,  H04N21/4437 ,  H04N21/4438 ,  H04N21/4532 ,  H04N21/4622 ,  H04N21/47202 ,  H04N21/47214 ,  H04N21/478 ,  H04N21/4782 ,  H04N21/4786 ,  H04N21/4788 ,  H04N21/482 ,  H04N21/4828 ,  H04N21/812 ,  H04N21/8543 ,  H04N21/8545

摘要： iTV content is created and deployed using a server component adapted to allow content developers to create applications according to an authoring specification that describes a framework for same; a transport component configured to optimize and deliver the applications to one or more clients; and a client component adapted to render the applications through a television so as to permit user interaction therewith. The authoring specification provides for the presentation of content through one or more templates defined therein, allowing application definition and behavior to remain common across multiple client device types, middleware platforms, and/or iTV operating environments. The framework for applications accommodates advertising, promotions, content placement packages and/or programming campaign definitions, so as to permit a selection of a specific advertisement, promotion or content at a time of preparation of the iTV content by the server, and/or a time of execution of the applications by the client.

摘要翻译： 使用服务器组件创建和部署iTV内容，该服务器组件适于允许内容开发人员根据描述相同框架的创作规范来创建应用程序; 配置成优化并将应用传递给一个或多个客户端的运输组件; 以及适于通过电视机呈现应用程序以允许用户与其进行交互的客户端组件。 创作规范通过其中定义的一个或多个模板来提供内容的呈现，允许应用程序定义和行为在多个客户端设备类型，中间件平台和/或iTV操作环境中保持共同。 用于应用的框架适应广告，促销，内​​容放置包和/或节目活动定义，以便允许在由服务器准备iTV内容时选择特定广告，促销或内容，和/或 客户端执行应用程序的时间。