摘要:
Methods, apparatus, systems and articles of manufacture to enable duplication correction for broadcast station audience measurement data are disclosed. An example method includes mapping, by executing an instruction with a processor, listening data to a daypart and a demographic group, the listening data generated based on collected audience measurement data, calculating, by executing an instruction with the processor, a first audience measurement and a second audience measurement from the listening data for a plurality of daypart-demographic group pairings, determining, by executing an instruction with the processor, an unduplication factor for a first daypart-demographic group pairing based on the first audience measurement and the second audience measurement, and applying, by executing an instruction with the processor, the unduplication factor to an audience count associated with a streaming station to determine a cumulative audience measurement for the first daypart-demographic group pairing.
摘要:
Methods, apparatus, systems and articles of manufacture to correct attribution errors and coverage bias for digital audio ratings are disclosed. An example method includes applying, by executing an instruction with a processor, a duration-based count matrix to first demographic data associated with collected impressions of digital audio to determine second demographic data, the duration-based count matrix being based on a misattribution adjustment matrix, applying, by executing an instruction with the processor, a coverage adjustment vector to the second demographic data to determine third demographic data, applying, by executing an instruction with the processor, a scaling factor to the third demographic data to determine fourth demographic data, and generating, by executing an instruction with the processor, ratings data at a daypart-level using the fourth demographic data, the ratings data associated with the digital audio.
摘要:
Methods, apparatus, systems and articles of manufacture to correct attribution errors and coverage bias for digital audio ratings are disclosed. An example method includes applying, by executing an instruction with a processor, a duration-based count matrix to first demographic data associated with collected impressions of digital audio to determine second demographic data, the duration-based count matrix being based on a misattribution adjustment matrix, applying, by executing an instruction with the processor, a coverage adjustment vector to the second demographic data to determine third demographic data, applying, by executing an instruction with the processor, a scaling factor to the third demographic data to determine fourth demographic data, and generating, by executing an instruction with the processor, ratings data at a daypart-level using the fourth demographic data, the ratings data associated with the digital audio.
摘要:
Methods, apparatus, systems and articles of manufacture to enable duplication correction for broadcast station audience measurement data are disclosed. An example apparatus to generate ratings information includes memory and processor circuitry to execute computer readable instructions to at least generate listening data based on collected audience measurement data, match demographic information included in the listening data to a demographic group, the demographic group included in a list of demographic mappings, determine a digital cumulative audience measurement based on contribution weights associated with a first set of panelists included in the listening data, determine a duplicate cumulative audience measurement based on contribution weights associated with a second set of panelists included in the listening data, and calculate an unduplication factor based on a ratio of the digital cumulative audience measurement and the duplicate cumulative audience measurement.
摘要:
Methods, apparatus, systems and articles of manufacture to correct attribution errors and coverage bias for digital audio ratings are disclosed. An example method includes applying, by executing an instruction with a processor, a duration-based count matrix to first demographic data associated with collected impressions of digital audio to determine second demographic data, the duration-based count matrix being based on a misattribution adjustment matrix, applying, by executing an instruction with the processor, a coverage adjustment vector to the second demographic data to determine third demographic data, applying, by executing an instruction with the processor, a scaling factor to the third demographic data to determine fourth demographic data, and generating, by executing an instruction with the processor, ratings data at a daypart-level using the fourth demographic data, the ratings data associated with the digital audio.