摘要:
Methods, apparatus, systems and articles of manufacture to enable duplication correction for broadcast station audience measurement data are disclosed. An example apparatus to generate ratings information includes memory and processor circuitry to execute computer readable instructions to at least generate listening data based on collected audience measurement data, match demographic information included in the listening data to a demographic group, the demographic group included in a list of demographic mappings, determine a digital cumulative audience measurement based on contribution weights associated with a first set of panelists included in the listening data, determine a duplicate cumulative audience measurement based on contribution weights associated with a second set of panelists included in the listening data, and calculate an unduplication factor based on a ratio of the digital cumulative audience measurement and the duplicate cumulative audience measurement.
摘要:
Methods and apparatus to generate audience measurement data from population sample data having incomplete demographic classifications are disclosed. An example method includes detecting that a number of impressions a time segment of a video occurred based on messages; detecting that no impressions for the time segment of the video were detected by the database proprietor; determining respective percentages of exposures of the video that are attributable to corresponding ones of multiple demographic groups, determining the respective percentages being based on the first demographic information provided by the database proprietor for exposures of other time segments of the video; attributing respective portions of the number of impressions to the demographic groups based on the respective percentages to determine imputed numbers of impressions; generating adjusted numbers of impressions based on the imputed numbers of impressions; and determining ratings information for the video using the adjusted numbers of impressions.
摘要:
Methods, apparatus, systems and articles of manufacture to correct attribution errors and coverage bias for digital audio ratings are disclosed. An example method includes applying, by executing an instruction with a processor, a duration-based count matrix to first demographic data associated with collected impressions of digital audio to determine second demographic data, the duration-based count matrix being based on a misattribution adjustment matrix, applying, by executing an instruction with the processor, a coverage adjustment vector to the second demographic data to determine third demographic data, applying, by executing an instruction with the processor, a scaling factor to the third demographic data to determine fourth demographic data, and generating, by executing an instruction with the processor, ratings data at a daypart-level using the fourth demographic data, the ratings data associated with the digital audio.
摘要:
Methods and apparatus to generate audience measurement data from population sample data having incomplete demographic classifications are disclosed. An example method includes detecting that a number of impressions a time segment of a video occurred based on messages; detecting that no impressions for the time segment of the video were detected by the database proprietor; determining respective percentages of exposures of the video that are attributable to corresponding ones of multiple demographic groups, determining the respective percentages being based on the first demographic information provided by the database proprietor for exposures of other time segments of the video; attributing respective portions of the number of impressions to the demographic groups based on the respective percentages to determine imputed numbers of impressions; generating adjusted numbers of impressions based on the imputed numbers of impressions; and determining ratings information for the video using the adjusted numbers of impressions.
摘要:
Methods and apparatus to generate audience measurement data from population sample data having incomplete demographic classifications are disclosed. An example method includes improving an accuracy of the first impressions counts by: determining a database proprietor frequency value for ones of demographic groups for a first one of time segments; calculating a distributor-level unique audience adjustment factor for ones of the demographic groups for the first one of the time segments; determining adjusted unique audience sizes based on the distributor-level unique audience adjustment factor for ones of the demographic groups for the first one of the time segments; for ones of the demographic groups for the first one of the time segments, calculating adjusted impressions counts by determining a product of the adjusted unique audience sizes and the database proprietor frequency value; determining a scaling factor for the first one of the time segments by determining a ratio between site census impressions counts and a summation of the adjusted impressions counts associated with the ones of the demographic groups for the first one of the time segments; applying the scaling factor to the adjusted impressions counts associated with the ones of the demographic groups for the first one of the time segments to generate adjusted and scaled impressions counts; and determining an adjusted and scaled duration for ones of the demographic groups for the first one of the time segments by multiplying the adjusted and scaled impressions counts associated with the first ones of the demographic groups by a corresponding time value associated with the first one of the time segments.
摘要:
Methods and apparatus to generate audience measurement data from population sample data having incomplete demographic classifications are disclosed. An example method includes detecting that a number of impressions a time segment of a video occurred based on messages; detecting that no impressions for the time segment of the video were detected by the database proprietor; determining respective percentages of exposures of the video that are attributable to corresponding ones of multiple demographic groups, determining the respective percentages being based on the first demographic information provided by the database proprietor for exposures of other time segments of the video; attributing respective portions of the number of impressions to the demographic groups based on the respective percentages to determine imputed numbers of impressions; generating adjusted numbers of impressions based on the imputed numbers of impressions; and determining ratings information for the video using the adjusted numbers of impressions.
摘要:
Methods and apparatus to generate audience measurement data from population sample data having incomplete demographic classifications are disclosed. An example method includes detecting that a number of impressions a time segment of a video occurred based on messages; detecting that no impressions for the time segment of the video were detected by the database proprietor; determining respective percentages of exposures of the video that are attributable to corresponding ones of multiple demographic groups, determining the respective percentages being based on the first demographic information provided by the database proprietor for exposures of other time segments of the video; attributing respective portions of the number of impressions to the demographic groups based on the respective percentages to determine imputed numbers of impressions; generating adjusted numbers of impressions based on the imputed numbers of impressions; and determining ratings information for the video using the adjusted numbers of impressions.
摘要:
Methods and apparatus to generate corrected online audience measurement data are disclosed. An example apparatus includes an impressions collector to receive a first audience count indicative of first impressions attributed to a first media category for a demographic group, a second audience count indicative of second impressions attributed to a second media category accessed by the demographic group, and a third audience count indicative of third impressions attributed to the first media category and the second media category accessed by the demographic group, the first audience count including a duplicated audience count; a factor generator to calculate a deduplication factor using the first audience count, the second audience count, and the third audience count; an audience calculator to determine a corrected audience count of the first media category to correct the duplicated audience count; and a ratings data generator to generate ratings information for the first media category.
摘要:
Methods and apparatus to generate audience measurement data from population sample data having incomplete demographic classifications are disclosed. An example method includes detecting that a number of impressions a time segment of a video occurred based on messages; detecting that no impressions for the time segment of the video were detected by the database proprietor; determining respective percentages of exposures of the video that are attributable to corresponding ones of multiple demographic groups, determining the respective percentages being based on the first demographic information provided by the database proprietor for exposures of other time segments of the video; attributing respective portions of the number of impressions to the demographic groups based on the respective percentages to determine imputed numbers of impressions; generating adjusted numbers of impressions based on the imputed numbers of impressions; and determining ratings information for the video using the adjusted numbers of impressions.
摘要:
Methods, apparatus, systems and articles of manufacture to correct attribution errors and coverage bias for digital audio ratings are disclosed. An example method includes applying, by executing an instruction with a processor, a duration-based count matrix to first demographic data associated with collected impressions of digital audio to determine second demographic data, the duration-based count matrix being based on a misattribution adjustment matrix, applying, by executing an instruction with the processor, a coverage adjustment vector to the second demographic data to determine third demographic data, applying, by executing an instruction with the processor, a scaling factor to the third demographic data to determine fourth demographic data, and generating, by executing an instruction with the processor, ratings data at a daypart-level using the fourth demographic data, the ratings data associated with the digital audio.