公开(公告)号：US20150254683A1

公开(公告)日：2015-09-10

申请号：US14643921

申请日：2015-03-10

Applicant: VISIBLE WORLD, INC.

Inventor： Seth HABERMAN ,  Claudio MARCUS

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0201

Abstract: Methods, systems, and computer-readable media for identifying users, records, and/or devices using anonymous source data records associated with consumer activity are described. In general, the consumer activity may relate to consumer interactions with devices and/or content or data through devices. The source data records may be structured, such as associating the source data records with a sequential timeline. Behavioral markers may be generated by the matching system and associated with the source data records. Each behavioral marker may be analyzed across all of the source data records to determine the effectiveness of the behavioral marker to identify unique source data records. One or more of the behavioral markers may be used to generate a behavioral fingerprint. A behavioral fingerprint may be used to identify unique records, devices, and/or users, including identification based on different sets of source data records.

Abstract translation: 描述用于识别使用者，记录和/或使用与消费者活动相关联的匿名源数据记录的设备的方法，系统和计算机可读介质。 通常，消费者活动可以涉及消费者与设备和/或通过设备的内容或数据的交互。 源数据记录可以被构造，诸如将源数据记录与顺序时间线相关联。 行为标记可以由匹配系统生成并与源数据记录相关联。 可以在所有源数据记录中分析每个行为标记，以确定行为标记识别唯一源数据记录的有效性。 可以使用一个或多个行为标记来产生行为指纹。 可以使用行为指纹来识别唯一记录，设备和/或用户，包括基于不同的源数据记录集的标识。

公开(公告)号：US20150229995A1

公开(公告)日：2015-08-13

申请号：US14617722

申请日：2015-02-09

Applicant: VISIBLE WORLD, INC.

Inventor： Seth HABERMAN ,  Claudio MARCUS

IPC: H04N21/466 ,  H04N21/441 ,  H04N21/442 ,  H04N21/854 ,  H04N21/81

CPC classification number: H04N21/812 ,  H04N21/2407 ,  H04N21/254 ,  H04N21/44008 ,  H04N21/44204 ,  H04N21/44222 ,  H04N21/6581 ,  H04N21/6582 ,  H04N21/8358

Abstract: Methods, systems, and computer-readable media for managing content presentation information associated with the distribution of content assets to content presentation devices are generally described. A presentation information management system may be configured to verify whether a content asset was presented via a content presentation device according to a distribution plan. In some embodiments, the management system may be configured to generate a content identifier for each content asset accessed by the management system and to receive presentation information when the content asset is presented through a content presentation device. The content identifier may be configured to allow the content asset to be recognized within the management system, such as at the content presentation device, when the content asset is presented at the content presentation device.

Abstract translation: 通常描述用于管理与内容呈现设备的内容资源分配相关联的内容呈现信息的方法，系统和计算机可读介质。 呈现信息管理系统可以被配置为根据分发计划来验证是否经由内容呈现设备呈现内容资产。 在一些实施例中，管理系统可以被配置为为管理系统访问的每个内容资产生成内容标识符，并且当通过内容呈现设备呈现内容资源时，接收呈现信息。 内容标识符可以被配置为当在内容呈现设备上呈现内容资产时，允许在管理系统内，例如在内容呈现设备处，识别内容资产。