公开(公告)号：US20200322674A1

公开(公告)日：2020-10-08

申请号：US16908897

申请日：2020-06-23

Applicant: Xandr Inc.

Inventor： Arel I. Lidow ,  Eric M. Hoffert ,  Alexander Krassel ,  Vikki Pitts ,  Jeffrey Weiss ,  Andrew Sweeney ,  Matt Kendall ,  Heran Yang ,  Jose Antonio Cabal-Ugaz

IPC: H04N21/438 ,  H04N21/234 ,  H04N21/4782 ,  H04N21/466 ,  H04N21/472 ,  H04N21/6543 ,  H04N21/433

Abstract: Examples of the systems and methods described herein relate to reducing latency issues associated with playing online digital video on client devices. An example method includes: determining that a client device of a user is displaying a web page; determining a likelihood that the user will select content on the web page associated with a digital video; and determining that the likelihood exceeds a threshold and, based thereon, performing at least one of the following steps before the user selects the content: initiating a mediation process to identify the digital video associated with the content; unwrapping a video tag associated with the digital video; storing at least a portion of the digital video on the client device; stitching the digital video together with a second digital video; and/or initializing a video player for displaying the digital video on the client device.

公开(公告)号：US11381872B2

公开(公告)日：2022-07-05

申请号：US16908897

申请日：2020-06-23

Applicant: Xandr Inc.

Inventor： Arel I. Lidow ,  Eric M. Hoffert ,  Alexander Krassel ,  Vikki Pitts ,  Jeffrey Weiss ,  Andrew Sweeney ,  Matt Kendall ,  Heran Yang ,  Jose Antonio Cabal-Ugaz

IPC: H04N21/438 ,  H04N21/234 ,  H04N21/4782 ,  H04N21/466 ,  H04N21/472 ,  H04N21/6543 ,  H04N21/433

Abstract: Examples of the systems and methods described herein relate to reducing latency issues associated with playing online digital video on client devices. An example method includes: determining that a client device of a user is displaying a web page; determining a likelihood that the user will select content on the web page associated with a digital video; and determining that the likelihood exceeds a threshold and, based thereon, performing at least one of the following steps before the user selects the content: initiating a mediation process to identify the digital video associated with the content; unwrapping a video tag associated with the digital video; storing at least a portion of the digital video on the client device; stitching the digital video together with a second digital video; and/or initializing a video player for displaying the digital video on the client device.

公开(公告)号：US10728612B2

公开(公告)日：2020-07-28

申请号：US15341888

申请日：2016-11-02

Applicant: XANDR INC.

Inventor： Arel I. Lidow ,  Eric M. Hoffert ,  Alexander Krassel ,  Vikki Pitts ,  Jeffrey Weiss ,  Andrew Sweeney ,  Matt Kendall ,  Heran Yang ,  Jose Antonio Cabal-Ugaz

IPC: H04N21/438 ,  H04N21/234 ,  H04N21/4782 ,  H04N21/466 ,  H04N21/472 ,  H04N21/6543 ,  H04N21/433

Abstract: Examples of the systems and methods described herein relate to reducing latency issues associated with playing online digital video on client devices. An example method includes: determining that a client device of a user is displaying a web page; determining a likelihood that the user will select content on the web page associated with a digital video; and determining that the likelihood exceeds a threshold and, based thereon, performing at least one of the following steps before the user selects the content: initiating a mediation process to identify the digital video associated with the content; unwrapping a video tag associated with the digital video; storing at least a portion of the digital video on the client device; stitching the digital video together with a second digital video; and/or initializing a video player for displaying the digital video on the client device.

公开(公告)号：US10706118B1

公开(公告)日：2020-07-07

申请号：US15441185

申请日：2017-02-23

Applicant: XANDR INC.

Inventor： Heran Yang ,  Jose A. Cabal-Ugaz ,  Arel I. Lidow ,  Eric M. Hoffert ,  Alexander Krassel ,  Vikki Pitts ,  Jeffrey Weiss ,  Andrew Sweeney ,  Matt Kendall

IPC: G06F16/957 ,  G06F16/955 ,  G06F16/9535 ,  H04N21/25

Abstract: Mediation data may be prefetched to reduce latency associated with presentation of digital media. Prior to the selection of online content associated with presentation of digital media in a media space, a mediation process may be initiated. Initiating the mediation process may include prefetching mediation data from a remote server, wherein the mediation data includes a media tag corresponding to a particular media item and valuation data indicative of a value of presenting the particular media item in the media space. After the selection of the online content, the mediation process may be completed. Completing the mediation process may include sending the mediation data to a remote allocation manager, and receiving allocation data indicative of a digital media item to be presented in the media space. Subsequent to the completion of the mediation process, the digital media item identified by the allocation data may be presented in the media space.