METHOD AND APPARATUS FOR MANAGING DEALS OF BROKERS IN ELECTRONIC ADVERTISING

    公开(公告)号:US20210350418A1

    公开(公告)日:2021-11-11

    申请号:US16870098

    申请日:2020-05-08

    Applicant: Xandr Inc.

    Abstract: Aspects of the subject disclosure may include, for example, providing, by a processing system, a user interface presented at a communication device of a broker for managing curated deals in electronic advertising The processing system can obtain, via the user interface, user input comprising pricing data, targeting data, margin data, and assigned buyers. The processing system can generate multiple curated deals based on combinations of prices, targets and margins derived from the pricing data, other targeting data, and other margin data, respectively. Other embodiments are disclosed.

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