公开(公告)号：US20210182917A1

公开(公告)日：2021-06-17

申请号：US16717243

申请日：2019-12-17

Applicant: Xandr Inc.

Inventor： Jaidev Sridhar ,  Joshua Turner

IPC: G06Q30/02 ,  G06Q30/08 ,  G06F9/54

Abstract: Aspects of the subject disclosure may include, for example, receiving an ad call associated with an ad space available in media content that is being presented at an end user device, and conducting auctions with a group of bidders that are identified based on an analysis of line items and a curated deal, where the auctions include a curated deal auction based on the curated deal in which a broker aggregates curated deal inventory across a plurality of sellers including a seller of the ad space, and where the curated deal inventory includes the ad space. Bids can be obtained from the auctions to determine a winning bid. Other embodiments are disclosed.

公开(公告)号：US20210350418A1

公开(公告)日：2021-11-11

申请号：US16870098

申请日：2020-05-08

Applicant: Xandr Inc.

Inventor： Benjamin Kneen ,  Joshua Turner ,  Jaidev Sridhar

IPC: G06Q30/02

Abstract: Aspects of the subject disclosure may include, for example, providing, by a processing system, a user interface presented at a communication device of a broker for managing curated deals in electronic advertising The processing system can obtain, via the user interface, user input comprising pricing data, targeting data, margin data, and assigned buyers. The processing system can generate multiple curated deals based on combinations of prices, targets and margins derived from the pricing data, other targeting data, and other margin data, respectively. Other embodiments are disclosed.