公开(公告)号：US11259097B1

公开(公告)日：2022-02-22

申请号：US17107112

申请日：2020-11-30

Applicant: Xandr Inc.

Inventor： Scott Crawford ,  Sonya Herrera

IPC: H04N21/234 ,  H04N21/81 ,  H04N21/254

Abstract: Aspects of the subject disclosure may include, for example, receiving information from a plurality of equipment that is each managed by different entities where the information includes requests for ad insertions, and adjusting the information to generate adjusted information that is compatible with a plurality of multichannel video programming distributor (MVPD) advertising infrastructures and compatible with a plurality of dynamic advertising insertion (DAI) processes that are managed by different DAI entities. Access to at least one of the MVPD advertising infrastructures and access to at least one of the DAI processes to facilitate ad insertion can be provided to each of the plurality of equipment, and a change request can be determined that is associated with inventory. Access to a different one of the DAI processes can be provided to a first equipment of the plurality of equipment to facilitate at least some of the ad insertion according to the change request. Other embodiments are disclosed.

公开(公告)号：US20220174373A1

公开(公告)日：2022-06-02

申请号：US17573791

申请日：2022-01-12

Applicant: Xandr Inc.

Inventor： Scott Crawford ,  Sonya Herrera

IPC: H04N21/81 ,  H04N21/254 ,  H04N21/234

Abstract: Aspects of the subject disclosure may include, for example, receiving information from a plurality of equipment that is each managed by different entities where the information includes requests for ad insertions, and adjusting the information to generate adjusted information that is compatible with a plurality of multichannel video programming distributor (MVPD) advertising infrastructures and compatible with a plurality of dynamic advertising insertion (DAI) processes that are managed by different DAI entities. Access to at least one of the MVPD advertising infrastructures and access to at least one of the DAI processes to facilitate ad insertion can be provided to each of the plurality of equipment, and a change request can be determined that is associated with inventory. Access to a different one of the DAI processes can be provided to a first equipment of the plurality of equipment to facilitate at least some of the ad insertion according to the change request. Other embodiments are disclosed.