公开(公告)号：US20210392400A1

公开(公告)日：2021-12-16

申请号：US17412434

申请日：2021-08-26

Applicant: Xandr Inc.

Inventor： Anthony F. Bonvolanta ,  Roland N. Noll ,  Scott G. Crawford ,  Steven Plesnarski ,  Hans J. Fischmann

IPC: H04N21/458 ,  H04N21/478 ,  H04N21/234 ,  H04N21/81

Abstract: Aspects of the subject disclosure may include, for example, transmitting a first request that includes a key, wherein the key identifies: a processing system that is a targeted recipient of an advertisement, a stream in which a primary content item is being provisioned to the processing system, and a service provider, based at least in part on the transmitting of the first request, obtaining information pertaining to an advertisement from a device of the service provider, and inserting the information within a portion of the stream corresponding to a break in the primary content item. Other embodiments are disclosed.

公开(公告)号：US20210250648A1

公开(公告)日：2021-08-12

申请号：US16786226

申请日：2020-02-10

Applicant: Xandr Inc.

Inventor： Anthony F. Bonvolanta ,  Roland N. Noll ,  Scott G. Crawford ,  Steven Plesnarski ,  Hans J. Fischmann

IPC: H04N21/458 ,  H04N21/81 ,  H04N21/234 ,  H04N21/478

Abstract: Aspects of the subject disclosure may include, for example, transmitting a first request that includes a key, wherein the key identifies: a processing system that is a targeted recipient of an advertisement, a stream in which a primary content item is being provisioned to the processing system, and a service provider, based at least in part on the transmitting of the first request, obtaining information pertaining to an advertisement from a device of the service provider, and inserting the information within a portion of the stream corresponding to a break in the primary content item. Other embodiments are disclosed.

公开(公告)号：US11134311B2

公开(公告)日：2021-09-28

申请号：US16786226

申请日：2020-02-10

Applicant: Xandr Inc.

Inventor： Anthony F. Bonvolanta ,  Roland N. Noll ,  Scott G. Crawford ,  Steven Plesnarski ,  Hans J. Fischmann

IPC: H04N7/10 ,  H04N21/458 ,  H04N21/478 ,  H04N21/234 ,  H04N21/81

Abstract: Aspects of the subject disclosure may include, for example, transmitting a first request that includes a key, wherein the key identifies: a processing system that is a targeted recipient of an advertisement, a stream in which a primary content item is being provisioned to the processing system, and a service provider, based at least in part on the transmitting of the first request, obtaining information pertaining to an advertisement from a device of the service provider, and inserting the information within a portion of the stream corresponding to a break in the primary content item. Other embodiments are disclosed.