公开(公告)号：US20220092638A1

公开(公告)日：2022-03-24

申请号：US17031092

申请日：2020-09-24

Applicant: Xandr Inc.

Inventor： Peter Willard Shankel ,  Bo Hong ,  Matthew Robert Teshera ,  Trevor Ross

IPC: G06Q30/02 ,  G06F17/18 ,  G06N20/00

Abstract: Aspects of the subject disclosure may include, for example, determining conversions associated with an advertising campaign, identifying consumers associated with the conversions. Further embodiments can include determining an attribution window for the advertising campaign, identifying first advertisements of the advertising campaign exposed to the consumers during the attribution window. Additional embodiments include identifying an advertising medium for each of the first advertisements resulting in a plurality of advertising mediums, and adjusting the advertising campaign according to the conversions and the plurality of advertising mediums resulting in an adjusted advertising campaign. Also, embodiments include delivering, over a communication network, second advertisements associated with the adjusted advertising campaign to communication devices associated with target households. A portion of the second advertisements is presented on each of the communication devices. Other embodiments are disclosed.