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公开(公告)号：US20240064118A1
公开(公告)日：2024-02-22
申请号：US18500718
申请日：2023-11-02
申请人： Zeta Global Corp.
IPC分类号： H04L51/063 , H04L51/10 , G06Q30/0251 , G06Q30/0242 , H04L67/02 , G06Q30/0241 , G06Q30/0201 , H04L51/48 , H04L51/212 , H04L67/568 , H04L67/564
CPC分类号： H04L51/063 , H04L51/10 , G06Q30/0261 , G06Q30/0271 , G06Q30/0244 , G06Q30/0255 , H04L67/02 , G06Q30/0276 , G06Q30/0201 , H04L51/48 , H04L51/212 , H04L67/568 , H04L67/564
摘要： Dynamic content can be delivered via email. Email messages include HTML content with one or more hyperlinks referring to a network-connected dynamic content server. The hyperlinks are accessed upon rendering of the email on a client device, triggering a request to a dynamic content server. The dynamic content server determines a content item to be served in response to the request. The dynamic content item determination may be based on factors including the identity of the requester, the email communication in which the hyperlink is embedded, recent activities or behavior on the part of the requester, and/or known preference or demographic information associated with the requester. The request can be directed to a selected content item stored within a content delivery network, for transmission back to the requester and display to the user within the email.
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公开(公告)号：US11425066B2
公开(公告)日：2022-08-23
申请号：US16933917
申请日：2020-07-20
申请人： Zeta Global Corp.
IPC分类号： H04L12/58 , H04L51/063 , H04L67/568 , H04L51/48 , H04L51/10 , H04L51/00 , G06Q30/02 , H04L67/02
摘要： A computer-implemented method for sending email messages with dynamically-determined content, the method comprising: transmitting email messages to a plurality of recipient groups each comprising at least one recipients, each message comprising one or more dynamic content network references associated with dynamically-selected content items; receiving, by a network-connected server, a dynamic content network request responsive to the rendering of one of said dynamic content network references within an email message received by a recipient device, the dynamic content network request comprising one or more content selection criteria, the content selection criteria comprising an embedded user identifier uniquely associated with a user to whom an email among the email messages was transmitted; dynamically selecting a content item from amongst a plurality of candidate content items based at least in part on the content selection criteria and the recipient's recipient group; implementing an exclusion service by cross-referencing a dynamic content item with static content associated with the embedded user identifier and, based on a determination that the dynamic content item is duplicative of an associated static content item within a same email communication, serving an alternative non-duplicative content item in response to the dynamic content request; returning the selected or the alternative content item to the email recipient device for rendering within the same email communication; and determining relative effectiveness of content by recipient group.
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公开(公告)号：US20240146677A1
公开(公告)日：2024-05-02
申请号：US18410695
申请日：2024-01-11
申请人： Zeta Global Corp.
发明人： Christian Monberg , Barney Govan , Tim Hudson
IPC分类号： H04L51/18 , H04L51/063 , H04L67/568
CPC分类号： H04L51/18 , H04L51/063 , H04L67/568
摘要： Dynamic content can be delivered via email. Email messages include HTML content with one or more hyperlinks referring to a network-connected dynamic content server. The hyperlinks are accessed upon rendering of the email on a client device, triggering a request to a dynamic content server. The dynamic content server determines a content item to be served in response to the request. The dynamic content item determination may be based on factors including the identity of the requester, the email communication in which the hyperlink is embedded, recent activities or behavior on the part of the requester, and/or known preference or demographic information associated with the requester. The request can be directed to a selected content item stored within a content delivery network, for transmission back to the requester and display to the user within the email.
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公开(公告)号：US20200374247A1
公开(公告)日：2020-11-26
申请号：US16933917
申请日：2020-07-20
申请人： Zeta Global Corp.
摘要： A computer-implemented method for sending email messages with dynamically-determined content, the method comprising: transmitting email messages to a plurality of recipient groups each comprising at least one recipients, each message comprising one or more dynamic content network references associated with dynamically-selected content items; receiving, by a network-connected server, a dynamic content network request responsive to the rendering of one of said dynamic content network references within an email message received by a recipient device, the dynamic content network request comprising one or more content selection criteria, the content selection criteria comprising an embedded user identifier uniquely associated with a user to whom an email among the email messages was transmitted; dynamically selecting a content item from amongst a plurality of candidate content items based at least in part on the content selection criteria and the recipient's recipient group; implementing an exclusion service by cross-referencing a dynamic content item with static content associated with the embedded user identifier and, based on a determination that the dynamic content item is duplicative of an associated static content item within a same email communication, serving an alternative non-duplicative content item in response to the dynamic content request; returning the selected or the alternative content item to the email recipient device for rendering within the same email communication; and determining relative effectiveness of content by recipient group.
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公开(公告)号：US11909701B2
公开(公告)日：2024-02-20
申请号：US16460492
申请日：2019-07-02
申请人： Zeta Global Corp.
发明人： Christian Monberg , Barney Govan , Tim Hudson
IPC分类号： H04L51/18 , H04L67/568 , H04L51/063
CPC分类号： H04L51/18 , H04L51/063 , H04L67/568
摘要： Dynamic content can be delivered via email. Email messages include HTML content with one or more hyperlinks referring to a network-connected dynamic content server. The hyperlinks are accessed upon rendering of the email on a client device, triggering a request to a dynamic content server. The dynamic content server determines a content item to be served in response to the request. The dynamic content item determination may be based on factors including the identity of the requester, the email communication in which the hyperlink is embedded, recent activities or behavior on the part of the requester, and/or known preference or demographic information associated with the requester. The request can be directed to a selected content item stored within a content delivery network, for transmission back to the requester and display to the user within the email.
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公开(公告)号：US11843566B2
公开(公告)日：2023-12-12
申请号：US17865022
申请日：2022-07-14
申请人： Zeta Global Corp.
IPC分类号： H04L51/063 , H04L51/10 , G06Q30/0251 , G06Q30/0242 , H04L67/02 , G06Q30/0241 , G06Q30/0201 , H04L51/48 , H04L51/212 , H04L67/568 , H04L67/564
CPC分类号： H04L51/063 , G06Q30/0201 , G06Q30/0244 , G06Q30/0255 , G06Q30/0261 , G06Q30/0271 , G06Q30/0276 , H04L51/10 , H04L51/212 , H04L51/48 , H04L67/02 , H04L67/564 , H04L67/568
摘要： Dynamic content can be delivered via email. Email messages include HTML content with one or more hyperlinks referring to a network-connected dynamic content server. The hyperlinks are accessed upon rendering of the email on a client device, triggering a request to a dynamic content server. The dynamic content server determines a content item to be served in response to the request. The dynamic content item determination may be based on factors including the identity of the requester, the email communication in which the hyperlink is embedded, recent activities or behavior on the part of the requester, and/or known preference or demographic information associated with the requester. The request can be directed to a selected content item stored within a content delivery network, for transmission back to the requester and display to the user within the email.
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公开(公告)号：US11762927B2
公开(公告)日：2023-09-19
申请号：US16460398
申请日：2019-07-02
申请人： Zeta Global Corp.
发明人： Christian Monberg , Barney Govan
IPC分类号： G06F16/9535 , G06F16/9532 , H04L67/53
CPC分类号： G06F16/9535 , G06F16/9532 , H04L67/53
摘要： Processes and apparatuses for content personalization are provided, providing for rule configuration. Content personalization systems interpret user behavior and attributes along with the content users are interacting with, to build optimized predictive models of what content the user may want to see next. Those predictive models can be utilized to personalize content in one or more environments, including email, mobile and applications. Rules include filters applied to the predictive model output and/or the overall system output. Filters can be prioritized and iteratively applied or removed to adjust system output to satisfy desired result set criteria.
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公开(公告)号：US20220353218A1
公开(公告)日：2022-11-03
申请号：US17865022
申请日：2022-07-14
申请人： Zeta Global Corp.
IPC分类号： H04L51/063 , H04L51/10 , G06Q30/02 , H04L67/02 , H04L51/48 , H04L51/212 , H04L67/568
摘要： Dynamic content can be delivered via email. Email messages include HTML content with one or more hyperlinks referring to a network-connected dynamic content server. The hyperlinks are accessed upon rendering of the email on a client device, triggering a request to a dynamic content server. The dynamic content server determines a content item to be served in response to the request. The dynamic content item determination may be based on factors including the identity of the requester, the email communication in which the hyperlink is embedded, recent activities or behavior on the part of the requester, and/or known preference or demographic information associated with the requester. The request can be directed to a selected content item stored within a content delivery network, for transmission back to the requester and display to the user within the email.
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公开(公告)号：US10778620B1
公开(公告)日：2020-09-15
申请号：US15380815
申请日：2016-12-15
申请人： Zeta Global Corp.
摘要： Dynamic content can be delivered via email. Email messages include HTML content with one or more hyperlinks referring to a network-connected dynamic content server. The hyperlinks are accessed upon rendering of the email on a client device, triggering a request to a dynamic content server. The dynamic content server determines a content item to be served in response to the request. The dynamic content item determination may be based on factors including the identity of the requester, the email communication in which the hyperlink is embedded, recent activities or behavior on the part of the requester, and/or known preference or demographic information associated with the requester. The request can be directed to a selected content item stored within a content delivery network, for transmission back to the requester and display to the user within the email.
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公开(公告)号：US20230319165A1
公开(公告)日：2023-10-05
申请号：US18330928
申请日：2023-06-07
申请人： Zeta Global Corp.
发明人： Barney Govan , Wynn Vonnegut , Christian Monberg
摘要： A computer-implemented method for generating content recommendations for content items, each content item associated with one of a plurality of customers, the method comprising: receiving, by a network-connected server, a content request from a requesting user, the content request comprising a user identifier and a customer identifier; retrieving request parameters from a computer-implemented parameter service, the request parameters comprising indicia of a plurality of models and parameters for the models; retrieving user data comprising a set of indicia of recommendable resources associated with the customer identifier; routing the content request, request parameters and user data to a plurality of ranking and optimization component, each component generating a recommendation score for each recommendable resource; generating content recommendations based on the recommendation score which content recommendations are returned to the requesting user and stored by the server as a recommendation event within a repository of recommendation events; evaluating the relative efficacy of the one or more components, which models are returned to the requesting user and stored by the server as a recommendation event within a repository of recommendation events; evaluating the relative efficacy of the one or more components through continued usage; optimizing model efficacy by updating parameters within the parameter service based on the relative efficacy.
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