METHODS AND APPARATUS TO CREDIT MEDIA SEGMENTS SHARED AMONG MULTIPLE MEDIA ASSETS

    公开(公告)号:WO2021242893A1

    公开(公告)日:2021-12-02

    申请号:PCT/US2021/034309

    申请日:2021-05-26

    Abstract: Methods, apparatus, systems and articles of manufacture to credit media segments shared among multiple media assets are disclosed. Example methods disclosed herein include comparing a sequence of monitored media signatures with a library of reference signatures to determine a signature match, the monitored media signatures representative of a monitored media presentation. Disclosed example methods also include determining a duration and an offset of the signature match, the offset to represent a position of the signature match relative to a start of a reference media asset associated with the signature match. Disclosed example methods further include crediting a segment of the monitored media presentation represented by the signature match to an identifier of a class of media assets including the reference media asset in response to a determination that (i) the duration of the signature match does not exceed a first threshold and (ii) the offset does not exceed a second threshold.

    SIGNATURE MATCHING WITH METER DATA AGGREGATION FOR MEDIA IDENTIFICATION

    公开(公告)号:WO2021195539A1

    公开(公告)日:2021-09-30

    申请号:PCT/US2021/024435

    申请日:2021-03-26

    Abstract: Example apparatus disclosed herein to implement signature matching with meter data aggregation for use in media identification applications include a match job aggregator to aggregate batches of meter data from a meter to form aggregated meter data associated with the meter, and a hash matcher to identify a valid hash key match between meter hash keys generated from meter signatures in the aggregated meter data and reference hash keys corresponding to a collection of media assets. Disclosed example apparatus also include a signature matcher to align, based on the valid hash key match, a sequence of reference signatures corresponding to a first media asset associated with the valid hash key match and a corresponding sequence of the meter signatures, and compare the sequence of reference signatures and the corresponding sequence of meter signatures to identify media represented by at least a portion of the sequence of the meter signatures.

    RECONCILIATION OF COMMERCIAL MEASUREMENT RATINGS

    公开(公告)号:WO2021163483A1

    公开(公告)日:2021-08-19

    申请号:PCT/US2021/017858

    申请日:2021-02-12

    Abstract: An example apparatus includes an advertisement determiner to identify a first plurality of respondents that received an addressable advertisement and a second plurality of respondents that received a linear advertisement based on combined program tuning data and reference advertisement data; a calculator to calculate a first average commercial minute rating for the addressable advertisement based on first duration weighted impressions associated with the first plurality of respondents and a second average commercial minute rating for the linear advertisement based on second duration weighted impressions associated with the second plurality of respondents; and a communication interface to transmit the first average commercial minute rating and the second average commercial minute rating for crediting the addressable advertisement and the linear advertisement with audience viewership metrics.

    ADDRESSABLE MEASUREMENT FRAMEWORK
    86.
    发明申请

    公开(公告)号:WO2021150944A1

    公开(公告)日:2021-07-29

    申请号:PCT/US2021/014696

    申请日:2021-01-22

    Abstract: Example methods, apparatus, systems and articles of manufacture to implement an addressable measurement framework are disclosed. Example apparatus disclosed herein perform a common homes analysis of provider data and panel data to determine a coverage footprint associated with the provider data, the provider data including at least one of return path data reported by a plurality of set-top boxes or automatic content recognition data reported by a plurality of smart media devices, and the panel data reported by media device meters. Disclosed example apparatus also weight a portion of the provider data based on the common homes analysis, weight a portion of the panel data based on the common homes analysis, and calculate an addressable advertisement rating based on the weighted portion of the provider data and the weighted portion of the panel data.

    UNDER-ADDRESSABLE ADVERTISEMENT MEASUREMENT
    87.
    发明申请

    公开(公告)号:WO2021133836A1

    公开(公告)日:2021-07-01

    申请号:PCT/US2020/066689

    申请日:2020-12-22

    Abstract: Example methods, apparatus, systems and articles of manufacture to implement underaddressable advertisement measurement are disclosed. Example apparatus disclosed herein determine a tuned under-addressable advertisement duration and a total tuned advertisement duration for a first television broadcast at a first monitored site, the tuned under-addressable advertisement duration and the total tuned advertisement duration determined based on (i) returnpath tuning data associated with the first monitored site, (ii) linear advertisement log data associated with a broadcast area including the first monitored site, and (iii) addressable advertisement log data associated with the first monitored site. Disclosed example apparatus also determine an under-addressable advertisement factor for the first television broadcast based on the tuned under-addressable advertisement duration and the total tuned advertisement duration, and adjust an input advertisement rating for the first television broadcast based on the under-addressable advertisement factor to determine an under-addressable advertisement rating for the first television broadcast.

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