SECONDARY CONTENT INSERTION APPARATUS AND METHODS
    1.
    发明申请
    SECONDARY CONTENT INSERTION APPARATUS AND METHODS 审中-公开
    二次内容插入装置和方法

    公开(公告)号:WO2007139889A2

    公开(公告)日:2007-12-06

    申请号:PCT/US2007/012392

    申请日:2007-05-22

    Abstract: Apparatus and associated methods that allow a user (e.g., cable or satellite network subscriber) to access content, such as a video program, from a location outside the subscriber's network, with dynamic or adaptive insertion of secondary content (e.g., advertisements or promotions) that are more relevant for that context. In one embodiment, a personal content server streams the content to the subscriber over a network connection from the local e.g., (subscription) network to a remote network upon authorization by a content manager process; secondary content is evaluated and selectively inserted or replaced depending on factors such as the user's remote location, the configuration of their platform, the date and time of their access request, and/or the subject matter of the primary content.

    Abstract translation: 允许用户(例如,有线或卫星网络用户)从用户网络外部的位置访问诸如视频节目的内容的动态或自适应插入辅助内容(例如广告或促销)的装置和相关方法, 这对于这种情况更为重要。 在一个实施例中,个人内容服务器通过内容管理器进程的授权通过网络连接将内容从本地例如(订阅)网络流向远程网络; 根据诸如用户的远程位置,其平台的配置,其访问请求的日期和/或主要内容的主题等因素来评估和选择性地插入或替换次要内容。

    DIGITAL MESSAGE INSERTION DECHNIQUE FOR ANALOG VIDEO SERVICES
    2.
    发明申请
    DIGITAL MESSAGE INSERTION DECHNIQUE FOR ANALOG VIDEO SERVICES 审中-公开
    用于模拟视频服务的数字信息插入

    公开(公告)号:WO2004023700A8

    公开(公告)日:2005-09-09

    申请号:PCT/US0326922

    申请日:2003-08-28

    Inventor: RIEDL STEVEN

    Abstract: A digital program insertion technique for analog video services. In one aspect, a method and apparatus are provided for message insertion and delivery of video signals. A digital video program signal is received. A digital video message signal is inserted into the digital video program signal in response to an insertion cueing message. The inserting is performed while the digital video program and message signals remain in digital format, thereby forming a combined digital video signal. The combined digital video is then converted to an analog video signal. The analog video signal is distributed to a plurality of viewers using analog distribution equipment. Thus, the invention provides for the continued use of existing legacy equipment that distributes video signals in analog format. The combined digital video signals may also be delivered in digital format using equipment designed for digital video delivery. Accordingly, the present invention provides for use of newer equipment that processes and distributes video signals in digital format while retaining legacy equipment that distributes the video signals in analog format.

    Abstract translation: 用于模拟视频服务的数字节目插入技术。 在一个方面,提供了一种用于消息插入和传送视频信号的方法和装置。 接收数字视频节目信号。 响应于插入提示消息将数字视频消息信号插入到数字视频节目信号中。 在数字视频节目和消息信号保持数字格式的同时执行插入,从而形成组合的数字视频信号。 然后将组合的数字视频转换为模拟视频信号。 模拟视频信号使用模拟分配设备分配给多个观看者。 因此,本发明提供了继续使用以模拟格式分配视频信号的现有传统设备。 组合的数字视频信号也可以使用设计用于数字视频传送的设备以数字格式传送。 因此,本发明提供了使用以数字格式处理和分发视频信号的较新设备,同时保留以模拟格式分发视频信号的传统设备。

    SYSTEM AND METHOD FOR TARGETED ADVERTISEMENT DELIVERY
    3.
    发明申请
    SYSTEM AND METHOD FOR TARGETED ADVERTISEMENT DELIVERY 审中-公开
    用于目标广告传送的系统和方法

    公开(公告)号:WO2007101142A3

    公开(公告)日:2008-09-25

    申请号:PCT/US2007062775

    申请日:2007-02-24

    Abstract: The present invention is directed towards systems and methods for the delivery of programming content with targeted advertisements. One embodiment of a method according to the present invention comprises receiving a request for programming content from a given user, determining a given demographic group to which the given user belongs and determining whether the requested programming content is being streamed to one or more users associated with the given demographic group. If the requested programming content is being streamed to one or more users associated with the given demographic group, the requested programming content is streamed with advertisements targeted to the given demographic group to the given user. If not, a new stream is generated for the requested programming content with advertisements targeted to the given demographic group, which is streamed to the given user.

    Abstract translation: 本发明涉及用于传送具有目标广告的节目内容的系统和方法。 根据本发明的方法的一个实施例包括接收来自给定用户的编程内容的请求,确定给定用户所属的给定人口统计组,并确定所请求的节目内容是否被流传输到与 给定的人口统计组。 如果所请求的节目内容被流传输到与给定的人口统计组相关联的一个或多个用户,则所请求的节目内容将以针对给定人口统计组的广告流传送给给定的用户。 如果不是,则针对给定的人口统计组的广告为所请求的节目内容生成新的流,该流被传送给给定的用户。

    SECONDARY CONTENT INSERTION APPARATUS AND METHODS
    4.
    发明申请
    SECONDARY CONTENT INSERTION APPARATUS AND METHODS 审中-公开
    二次内容插入装置和方法

    公开(公告)号:WO2007139889A3

    公开(公告)日:2008-04-10

    申请号:PCT/US2007012392

    申请日:2007-05-22

    Abstract: Apparatus and associated methods that allow a user (e.g., cable or satellite network subscriber) to access content, such as a video program, from a location outside the subscriber's network, with dynamic or adaptive insertion of secondary content (e.g., advertisements or promotions) that are more relevant for that context. In one embodiment, a personal content server streams the content to the subscriber over a network connection from the local e.g., (subscription) network to a remote network upon authorization by a content manager process; secondary content is evaluated and selectively inserted or replaced depending on factors such as the user's remote location, the configuration of their platform, the date and time of their access request, and/or the subject matter of the primary content.

    Abstract translation: 允许用户(例如,有线或卫星网络用户)从用户网络外部的位置访问诸如视频节目的内容的动态或自适应插入辅助内容(例如,广告或促销)的装置和相关方法, 这对于这种情况更为重要。 在一个实施例中,个人内容服务器通过内容管理器进程的授权通过网络连接将内容从本地例如(订阅)网络流向远程网络; 根据诸如用户的远程位置,其平台的配置,其访问请求的日期和/或主要内容的主题等因素来评估和选择性地插入或替换次要内容。

    SYSTEM AND METHOD FOR TARGETED ADVERTISEMENT DELIVERY
    5.
    发明申请
    SYSTEM AND METHOD FOR TARGETED ADVERTISEMENT DELIVERY 审中-公开
    用于目标广告传送的系统和方法

    公开(公告)号:WO2007101142A2

    公开(公告)日:2007-09-07

    申请号:PCT/US2007/062775

    申请日:2007-02-24

    Abstract: The present invention is directed towards systems and methods for the delivery of programming content with targeted advertisements. One embodiment of a method according to the present invention comprises receiving a request for programming content from a given user, determining a given demographic group to which the given user belongs and determining whether the requested programming content is being streamed to one or more users associated with the given demographic group. If the requested programming content is being streamed to one or more users associated with the given demographic group, the requested programming content is streamed with advertisements targeted to the given demographic group to the given user. If not, a new stream is generated for the requested programming content with advertisements targeted to the given demographic group, which is streamed to the given user.

    Abstract translation: 本发明涉及用于传送具有目标广告的节目内容的系统和方法。 根据本发明的方法的一个实施例包括接收来自给定用户的编程内容的请求,确定给定用户所属的给定人口统计组,并确定所请求的节目内容是否被流传输到与 给定的人口统计组。 如果所请求的节目内容被流传输到与给定的人口统计组相关联的一个或多个用户,则所请求的节目内容将以针对给定人口统计组的广告流传送给给定的用户。 如果不是,则针对给定的人口统计组的广告为所请求的节目内容生成新的流,该流被传送给给定的用户。

    DIGITAL MESSAGE INSERTION DECHNIQUE FOR ANALOG VIDEO SERVICES
    6.
    发明申请
    DIGITAL MESSAGE INSERTION DECHNIQUE FOR ANALOG VIDEO SERVICES 审中-公开
    数字信息插入模拟视频服务

    公开(公告)号:WO2004023700A2

    公开(公告)日:2004-03-18

    申请号:PCT/US2003/026922

    申请日:2003-08-28

    Inventor: RIEDL, Steven

    IPC: H04L

    Abstract: A digital program insertion technique for analog video services. In one aspect, a method and apparatus are provided for message insertion and delivery of video signals. A digital video program signal is received. A digital video message signal is inserted into the digital video program signal in response to an insertion cueing message. The inserting is performed while the digital video program and message signals remain in digital format, thereby forming a combined digital video signal. The combined digital video is then converted to an analog video signal. The analog video signal is distributed to a plurality of viewers using analog distribution equipment. Thus, the invention provides for the continued use of existing legacy equipment that distributes video signals in analog format. The combined digital video signals may also be delivered in digital format using equipment designed for digital video delivery. Accordingly, the present invention provides for use of newer equipment that processes and distributes video signals in digital format while retaining legacy equipment that distributes the video signals in analog format.

    Abstract translation:

    一种用于模拟视频服务的数字节目插入技术。 在一个方面,提供了一种用于视频信号的消​​息插入和传递的方法和装置。 数字视频节目信号被接收。 响应于插入提示消息,将数字视频消息信号插入到数字视频节目信号中。 在数字视频节目和消息信号保持数字格式时执行插入,由此形成组合的数字视频信号。 然后将组合的数字视频转换为模拟视频信号。 使用模拟分配设备将模拟视频信号分配给多个观众。 因此,本发明提供了继续使用以模拟格式分配视频信号的现有传统设备。 组合的数字视频信号也可以使用为数字视频传送设计的设备以数字格式传送。 因此,本发明提供了使用更新的设备来处理和分配数字格式的视频信号,同时保留以模拟格式分配视频信号的传统设备。

    DIGITAL MESSAGE INSERTION DECHNIQUE FOR ANALOG VIDEO SERVICES
    7.
    发明申请
    DIGITAL MESSAGE INSERTION DECHNIQUE FOR ANALOG VIDEO SERVICES 审中-公开
    用于模拟视频服务的数字信息插入

    公开(公告)号:WO2004023700A3

    公开(公告)日:2004-06-17

    申请号:PCT/US0326922

    申请日:2003-08-28

    Inventor: RIEDL STEVEN

    Abstract: A digital program insertion technique for analog video services. In one aspect, a method and apparatus are provided for message insertion and delivery of video signals. A digital video program signal is received. A digital video message signal is inserted into the digital video program signal in response to an insertion cueing message. The inserting is performed while the digital video program and message signals remain in digital format, thereby forming a combined digital video signal. The combined digital video is then converted to an analog video signal. The analog video signal is distributed to a plurality of viewers using analog distribution equipment. Thus, the invention provides for the continued use of existing legacy equipment that distributes video signals in analog format. The combined digital video signals may also be delivered in digital format using equipment designed for digital video delivery. Accordingly, the present invention provides for use of newer equipment that processes and distributes video signals in digital format while retaining legacy equipment that distributes the video signals in analog format.

    Abstract translation: 用于模拟视频服务的数字节目插入技术。 在一个方面,提供了一种用于消息插入和传送视频信号的方法和装置。 接收数字视频节目信号。 响应于插入提示消息将数字视频消息信号插入到数字视频节目信号中。 在数字视频节目和消息信号保持数字格式的同时执行插入,从而形成组合的数字视频信号。 然后将组合的数字视频转换为模拟视频信号。 模拟视频信号使用模拟分配设备分配给多个观看者。 因此,本发明提供了继续使用以模拟格式分配视频信号的现有传统设备。 组合的数字视频信号也可以使用设计用于数字视频传送的设备以数字格式传送。 因此,本发明提供了使用以数字格式处理和分发视频信号的较新设备,同时保留以模拟格式分发视频信号的传统设备。

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