公开(公告)号：WO2015038657A3

公开(公告)日：2015-06-04

申请号：PCT/US2014055014

申请日：2014-09-10

Applicant: ARRIS ENTPR INC

Inventor： VASUDEVAN VENUGOPAL ,  BRASKICH ANTHONY J ,  LI RENXIANG ,  WICKRAMASURIYA JEHAN ,  ISHTIAQ FAISAL ,  EMEOTT STEPHEN P ,  FONSECA BENEDITO J JR ,  SMITH ALFONSO MARTINEZ

IPC: H04N21/432

CPC classification number: G06Q30/0276 ,  H04H60/07 ,  H04H60/375 ,  H04H60/56 ,  H04H60/63 ,  H04H60/73 ,  H04H60/80 ,  H04N21/2407 ,  H04N21/812 ,  H04N21/854

Abstract: A method for creating derivative advertisements is provided. The method includes identifying a visual element based on an analysis of a primary advertisement asset such that the visual element is representative of a branding message provided within the primary advertisement. The method also includes identifying a call-to-action (CTA) data element based on the analysis and creating a derivative advertisement asset having the visual element and CTA data element. A system and a non-transitory computer-readable storage medium containing software for executing the method are also provided.

Abstract translation: 提供了一种创建导数广告的方法。 该方法包括基于对主要广告资产的分析来识别视觉元素，使得视觉元素代表在主广告内提供的品牌消息。 该方法还包括基于分析识别号召性用语（CTA）数据元素，并创建具有视觉元素和CTA数据元素的导数广告资产。 还提供了一种包含用于执行该方法的软件的系统和非暂时性计算机可读存储介质。