公开(公告)号：WO2015038657A3

公开(公告)日：2015-06-04

申请号：PCT/US2014055014

申请日：2014-09-10

Applicant: ARRIS ENTPR INC

Inventor： VASUDEVAN VENUGOPAL ,  BRASKICH ANTHONY J ,  LI RENXIANG ,  WICKRAMASURIYA JEHAN ,  ISHTIAQ FAISAL ,  EMEOTT STEPHEN P ,  FONSECA BENEDITO J JR ,  SMITH ALFONSO MARTINEZ

IPC: H04N21/432

CPC classification number: G06Q30/0276 ,  H04H60/07 ,  H04H60/375 ,  H04H60/56 ,  H04H60/63 ,  H04H60/73 ,  H04H60/80 ,  H04N21/2407 ,  H04N21/812 ,  H04N21/854

Abstract: A method for creating derivative advertisements is provided. The method includes identifying a visual element based on an analysis of a primary advertisement asset such that the visual element is representative of a branding message provided within the primary advertisement. The method also includes identifying a call-to-action (CTA) data element based on the analysis and creating a derivative advertisement asset having the visual element and CTA data element. A system and a non-transitory computer-readable storage medium containing software for executing the method are also provided.

Abstract translation: 提供了一种创建导数广告的方法。 该方法包括基于对主要广告资产的分析来识别视觉元素，使得视觉元素代表在主广告内提供的品牌消息。 该方法还包括基于分析识别号召性用语（CTA）数据元素，并创建具有视觉元素和CTA数据元素的导数广告资产。 还提供了一种包含用于执行该方法的软件的系统和非暂时性计算机可读存储介质。

公开(公告)号：WO2010060740A1

公开(公告)日：2010-06-03

申请号：PCT/EP2009/064441

申请日：2009-11-02

Applicant: TELEFONICA, S.A. ,  DUXANS BARROBES, Helenca ,  CONEJER OLESTI, David ,  ANGUERA MIRO, Xavier ,  URDAPILLETA ROY, Urtzi

Inventor： DUXANS BARROBES, Helenca ,  CONEJER OLESTI, David ,  ANGUERA MIRO, Xavier ,  URDAPILLETA ROY, Urtzi

IPC: H04H60/58 ,  H04H20/14 ,  H04H60/37

CPC classification number: H04H60/58 ,  H04H20/14 ,  H04H60/37 ,  H04H60/375

Abstract: Method and system of identification of at least one audiovisual advertisement in a data stream (1), such as a digital television broadcasting, by detecting energy drops in an audio stream (3) of the data stream (1) and comparing a segment (5) of the audio stream starting at the energy drop with an audio segment (5) of the advertisement. The comparison step requires only a few seconds of data to perform the detection. Therefore, the identification of the advertisement is provided before the end of the advertisement in the data stream (1).

Abstract translation: 通过检测数据流（1）的音频流（3）中的能量损失并比较片段（5）来识别数据流（1）中的至少一个视听广告的方法和系统，例如数字电视广播 ）以能量下降开始的音频流与广告的音频段（5）。 比较步骤仅需要几秒钟的数据来执行检测。 因此，在数据流（1）中在广告结束之前提供广告的识别。

公开(公告)号：WO2008081597A1

公开(公告)日：2008-07-10

申请号：PCT/JP2007/001490

申请日：2007-12-27

Applicant: 株式会社電通 ,  松永久 ,  春田英明 ,  野田大樹

Inventor： 松永久 ,  春田英明 ,  野田大樹

IPC: G06Q30/00 ,  G06F17/30 ,  H04H60/31 ,  H04H60/40 ,  H04H60/64 ,  H04H60/82 ,  H04N7/173

CPC classification number: H04H60/375 ,  G06Q30/02 ,  G06Q30/0244 ,  G06Q30/0254 ,  G06Q30/0264 ,  H04H20/24 ,  H04H60/31 ,  H04H60/40 ,  H04H60/64 ,  H04N7/17318 ,  H04N21/262 ,  H04N21/812

Abstract: 【課題】　複数の広告媒体のうち、放送とネットワークにおける広告を融合させる技術、特に広告のタイミングを自動的に同期させると共に、その表示態様を最適化し、高い広告効果を得るための技術を提供すること。【解決手段】　ネットワークを介してユーザ端末装置と接続され、該ユーザ端末装置において出力する広告データを送出可能なネットワーク広告送出装置１０を提供する。該装置１０は、広告データを出力する回数、時間の少なくともいずれかに係る広告量を、出力する日時に対して設定した広告量情報を記憶手段に格納した広告量データベース１２４を備えると共に、計時手段から取得した現在時刻に基づいて、該広告量情報に従って該広告データを該ユーザ端末装置に向けてネットワークを介して送出する広告送出手段１０５を備える。

Abstract translation: [问题]提供一种通过广播与广告融合的技术，通过广告媒体中的网络，特别是通过自动同步广告定时和通过优化显示形式产生高广告效果的技术。 解决问题的手段一种通过网络连接到用户终端并能够发送在用户终端输出的广告数据的网络广告发送装置（10）。 该设备（10）具有广告数据库（124），该广告数据库（124）具有与至少广告数据的输出数量或时间相关的广告数量相关的信息，以及关于日期和时间 输出广告数据，并且根据广告量信息从时间测量装置获取的根据当前时间通过网络向用户终端发送广告数据的广告发送装置（105）。

公开(公告)号：WO2007059385A3

公开(公告)日：2007-12-13

申请号：PCT/US2006060536

申请日：2006-11-03

Applicant: MOTOROLA INC ,  BREY THOMAS A

Inventor： BREY THOMAS A

IPC: H04N7/10

CPC classification number: H04H20/106 ,  G06Q30/02 ,  H04H20/40 ,  H04H60/375 ,  H04H60/46 ,  H04N21/4331 ,  H04N21/44016 ,  H04N21/4755 ,  H04N21/812

Abstract: A targeted advertising system comprising an interface unit (110) configured to receive broadcast transmissions, a primary broadcast stream (101) for broadcast programming, a secondary broadcast stream (105) for targeted advertising content, and a storage device (115) for storing the targeted advertising content. The method comprises presenting a targeted advertising content to a user including receiving a primary broadcast stream (101), receiving a secondary broadcast stream (105), storing a portion of the secondary broadcast stream in a storage device (115), and presenting a targeted advertising stream to the user, which may be selected based on a user parameter.

Abstract translation: 一种有针对性的广告系统，包括被配置为接收广播传输的接口单元（110），用于广播节目​​的主要广播流（101），用于目标广告内容的次要广播流（105），以及用于存储 有针对性的广告内容。 该方法包括向用户呈现目标广告内容，包括接收主要广播流（101），接收辅助广播流（105），将次要广播流的一部分存储在存储设备（115）中，以及呈现目标 广告流到用户，其可以基于用户参数来选择。

公开(公告)号：WO2006124930A3

公开(公告)日：2007-12-13

申请号：PCT/US2006018971

申请日：2006-05-16

Applicant: GOOGLE INC ,  STEELBERG RYAN ,  STEELBERG CHAD

Inventor： STEELBERG RYAN ,  STEELBERG CHAD

IPC: G06F15/16 ,  G06F3/00 ,  H04H1/00 ,  H04H20/31 ,  H04H60/27 ,  H04H60/37 ,  H04N5/445 ,  H04N7/025 ,  H04N7/10

CPC classification number: H04H20/12 ,  H04H20/106 ,  H04H20/14 ,  H04H20/31 ,  H04H60/27 ,  H04H60/37 ,  H04H60/375 ,  H04H60/63 ,  H04H60/64 ,  H04H60/74 ,  H04H2201/50 ,  H04N21/222 ,  H04N21/23892 ,  H04N21/262 ,  H04N21/47214 ,  H04N21/478 ,  H04N21/812 ,  H04N21/84

Abstract: A method for capturing a broadcast is disclosed. The method for capturing a broadcast includes detecting an approximate start time of the broadcast, wherein said detecting includes monitoring for a broadcast trigger, identifying the broadcast and a timed length thereof, such that, based on the timed length and the approximate start time, an approximate end time may be calculated, and recording the broadcast from the trigger to the approximate end time, wherein said recording has captured the broadcast of radio advertising.

Abstract translation: 公开了一种用于捕获广播的方法。 用于捕获广播的方法包括检测广播的近似开始时间，其中所述检测包括监视广播触发，识别广播及其定时长度，使得基于定时长度和近似开始时间， 可以计算近似结束时间，并且将来自触发的广播记录到近似结束时间，其中所述记录捕获了广播广播。

公开(公告)号：WO2005026869A3

公开(公告)日：2005-08-04

申请号：PCT/IL2004000803

申请日：2004-09-07

Applicant: ZLATTNER WAYNE

Inventor： ZLATTNER WAYNE

IPC: G06F20060101 ,  H04N7/16 ,  H04N7/173

CPC classification number: H04N7/162 ,  H04H20/10 ,  H04H60/375 ,  H04H60/82 ,  H04H2201/40 ,  H04N7/17336 ,  H04N21/23418 ,  H04N21/254 ,  H04N21/25891 ,  H04N21/26208 ,  H04N21/2665 ,  H04N21/42204 ,  H04N21/4508 ,  H04N21/4622 ,  H04N21/6125 ,  H04N21/6547 ,  H04N21/812 ,  H04N21/8126 ,  H04N21/84

Abstract: A system and method for identifying real time changes in broadcasted segments, communicating the changes over the Internet to a user PC (130) and performing pre-defined operation in response to the identified changes, including switching to another channel, changing the volume of the current channel, using IR/RF transceivers (140, 150).

Abstract translation: 一种用于识别广播段中的实时变化的系统和方法，用于将因特网上的改变传达给用户PC（130）并且响应于所识别的改变执行预定义的操作，包括切换到另一个频道， 当前信道，使用IR / RF收发器（140,150）。

公开(公告)号：WO2004100559A1

公开(公告)日：2004-11-18

申请号：PCT/US2003/012001

申请日：2003-04-17

Applicant: NIELSEN MEDIA RESEARCH, INC. ,  FEININGER, William, A. ,  BROWN, Scott, L.

Inventor： FEININGER, William, A. ,  BROWN, Scott, L.

IPC: H04N9/00

CPC classification number: H04H60/40 ,  H04H60/27 ,  H04H60/372 ,  H04H60/375 ,  H04H60/43 ,  H04N5/76 ,  H04N7/17309 ,  H04N21/25891 ,  H04N21/433 ,  H04N21/4334 ,  H04N21/44222 ,  H04N21/6582 ,  H04N21/812 ,  H04N21/84

Abstract: Methods and apparatus to detect content skipping by a consumer of a recorded program are disclosed. A data logging device (26) stores a plurality of recording times of sections of a recorded program in association with playback times of the recorded program. Playback intervals between sequential pairs of the playback times are compared with corresponding recording intervals between sequential pairs of the recording times to determine if any portion of the recorded program was not played back in real time.

Abstract translation: 公开了检测记录程序的消费者跳过内容的方法和装置。 数据记录装置（26）与所记录的节目的重放时间相关联地存储记录节目的部分的多个记录时间。 将播放时间的顺序对之间的回放间隔与记录时间的顺序对之间的相应记录间隔进行比较，以确定是否没有实时回放记录的节目的任何部分。

公开(公告)号：WO0007367A3

公开(公告)日：2000-03-23

申请号：PCT/IB9901206

申请日：1999-06-28

Applicant: KONINKL PHILIPS ELECTRONICS NV ,  PHILIPS SVENSKA AB

Inventor： DIMITROVA NEVENKA ,  MCGEE THOMAS ,  ELENBAAS JAN H ,  LEYVI EUGENE ,  RAMSEY CAROLYN ,  BERKOWITZ DAVID

IPC: H04N5/91 ,  G11B27/10 ,  G11B27/28 ,  H04H1/00 ,  H04H60/59 ,  H04N5/14 ,  H04N5/782 ,  H04N17/00 ,  H04N5/76

CPC classification number: H04N5/782 ,  G06F17/30814 ,  G06F17/30825 ,  G11B27/107 ,  G11B27/28 ,  G11B2220/90 ,  H04H20/10 ,  H04H60/375 ,  H04H60/59 ,  H04N5/147 ,  H04N21/4325 ,  H04N21/4334 ,  H04N21/44008 ,  H04N21/812 ,  Y10S358/908

Abstract: A commercial detection apparatus includes a frame grab thread which acquires frames from an input data stream to be analyzed by a cut detector thread and a filter thread. A commercial detection thread determines whether a commercial has occurred from data created by the cut detector thread and the filter thread stored in a memory. A factor used by the commercial detection thread is whether a black frame has occurred. The input data stream is divided into a plurality of regions and then a maximum and minimum value for a section of these regions is determined and compared to one another. If the maximum and minimum values are close enough, and the maximum value is below a threshold, then the frame is deemed to be black. The commercial detection thread also looks at the average cut frame distance, cut rate, changes in the average cut frame distance, the absence of a logo, a commercial signature detection, brand name detection, a series of black frames preceding a high cut rate, similar frames located within a specified period of time before a frame being analyzed and character detection. During playback, the detected commercials are either skipped or substituted with alternate content.

Abstract translation: 一种商业检测设备包括帧抓取线程，该帧抓取线程从将要由切断检测器线程和过滤器线程分析的输入数据流获取帧。 商业检测线程确定是否由切割检测器线程创建的数据和存储器中存储的过滤器线程产生商业广告。 商业检测线程使用的一个因素是黑帧是否已经发生。 输入数据流被分成多个区域，然后确定这些区域的一部分的最大值和最小值并相互比较。 如果最大值和最小值足够接近，并且最大值低于阈值，则该帧被认为是黑色的。 商业检测线程还查看平均切割帧距离，切割速率，平均切割帧距离的变化，没有标志，商业签名检测，品牌名称检测，高切割率之前的一系列黑色帧， 位于帧被分析和字符检测之前的特定时间段内的相似帧。 在播放过程中，检测到的广告片段会被跳过或替换为替代内容。

公开(公告)号：WO1998007273A1

公开(公告)日：1998-02-19

申请号：PCT/US1997013962

申请日：1997-08-12

Applicant: SRT, INC.

Inventor： SRT, INC. ,  IGGULDEN, Jerry ,  FIELDS, Kyle ,  MCFARLAND, Alan ,  MCLAM, George

IPC: H04N05/783

CPC classification number: H04H60/27 ,  G11B15/023 ,  G11B15/026 ,  G11B15/087 ,  G11B15/1816 ,  G11B15/1875 ,  G11B27/002 ,  G11B27/024 ,  G11B27/028 ,  G11B27/107 ,  G11B27/11 ,  G11B27/22 ,  G11B27/24 ,  G11B27/28 ,  G11B27/3036 ,  G11B27/3054 ,  G11B27/323 ,  G11B27/324 ,  G11B27/328 ,  G11B2220/20 ,  G11B2220/41 ,  G11B2220/455 ,  G11B2220/65 ,  G11B2220/90 ,  G11B2220/91 ,  H04H60/375 ,  H04H60/377 ,  H04H60/58 ,  H04H60/59 ,  H04N5/765 ,  H04N5/775 ,  H04N5/7755 ,  H04N5/782 ,  H04N5/78263 ,  H04N5/9201 ,  H04N7/002 ,  H04N19/142 ,  H04N19/179 ,  H04N19/87 ,  Y10S358/908

Abstract: A video playback device includes video and audio event detectors (102 and 104) which detect the presence of events in the video signal as it is played. When the viewer commands the device to skip past a portion of a recorded program, a processor (114) monitors the detect events to locate an event corresponding to the beginning of a next program segment. The device then returns to that location and begins normal play. Alternatively, the viewer may manually terminate the skipping process, at which time the device automatically returns to the location of the most recently detected event.

Abstract translation: 视频回放设备包括视频和音频事件检测器（102和104），其在播放视频信号时检测视频信号中的事件的存在。 当观众命令设备跳过经过记录节目的一部分时，处理器（114）监视检测事件以定位与下一节目片段的开始相对应的事件。 然后设备返回到该位置并开始正常播放。 或者，观看者可以手动终止跳过过程，此时设备自动返回到最近检测到的事件的位置。

公开(公告)号：WO9605689A3

公开(公告)日：1996-06-06

申请号：PCT/US9509946

申请日：1995-08-04

Applicant: ORAD INC ,  TAMIR MICHAEL ,  SHARIR AVI

Inventor： TAMIR MICHAEL ,  SHARIR AVI

IPC: H04N5/262 ,  H04H1/00 ,  H04H7/00 ,  H04H60/59 ,  H04N5/14 ,  H04N5/272 ,  H04N

CPC classification number: H04H20/103 ,  H04H60/375 ,  H04H60/59 ,  H04N5/14 ,  H04N5/272

Abstract: This invention discloses an apparatus (90) for replacing a portion of each of a sequence of existing images with a new image, the apparatus comprises a frame grabber (110) operative to grab a sequence of frames respectively representing the sequence of existing images, a localizer (120) operative to detect at least one site within each existing image at which the new image is to be incorporated, a perspective transformer (120) operative to detect the perspective at which the site is imaged and a transmitter (95) operative to transmit to each of a plurality of remote locations (94), for each frame the existing image represented in the frame, the coordinates of the site, and the perspective at which the site is imaged.