Abstract:
The invention provides a system and method for controlling the display of advertising with content on a mobile device. In one embodiment, the method generally involves segmenting a content file in a plurality of content segments, and adding a tag to at least one of the segments. The tag may include instructions for the mobile device to display an advertisement with the tagged segment. The advertisement may be preloaded onto the mobile device, and may be targeted specifically to the user of the mobile device.
Abstract:
Advertisements axe selected according to user profiles and selected advertisements may be downloaded offline to mobile devices and stored. Each advertisement may be associated with an advertisement header or auxiliary file specifying parameters of the advertisement. Content may be separately provided to the mobile device. Each content may be associated with a content header containing requirements or restrictions regarding the advertisements that may be shown in association with selected content.