公开(公告)号：WO2013003210A3

公开(公告)日：2013-02-28

申请号：PCT/US2012043649

申请日：2012-06-21

Applicant: MICROSOFT CORP

Inventor： HORVITZ ERIC ,  BARGA ROGER ,  CHENG LILI ,  BURGER DOUG ,  GUPTA VINAY ,  HUANG XUEDONG ,  APTER ZACHARY

IPC: G06Q30/02 ,  G06Q50/30

CPC classification number: G06Q50/01 ,  G06Q30/0207

Abstract: Systems and methods for distributing shared electronic coupons are provided. According to one aspect, the electronic coupon may include a coupon benefit display region displaying a textual and/or graphical representation of a coupon benefit. The electronic coupon may further include a candidate display region displaying a list of one or more friends of user who are determined to be redeemer candidates from among friends in a social network profile or address book of the user. Each redeemer candidate friend in the list has an associated selector, and selection by the user of a selector corresponding to a friend causes the client device to send a message to a coupon server to instruct the coupon server to send the electronic coupon to a client device of the selected friend. Predictive models generated through machine learning may aid in selecting the user to which coupons are distributed and the redeemer candidates.

Abstract translation: 提供了分发共享电子优惠券的系统和方法。 根据一个方面，电子优惠券可以包括显示优惠券利益的文本和/或图形表示的优惠券利益显示区域。 电子优惠券还可以包括候选显示区域，其显示在用户的社交网络配置文件或地址簿中的朋友之中确定为救赎者候选的一个或多个用户的朋友的列表。 列表中的每个兑换者候选朋友具有关联的选择器，并且用户对与朋友相对应的选择器的选择导致客户端设备向优惠券服务器发送消息以指示优惠券服务器将电子优惠券发送到客户端设备 的所选朋友。 通过机器学习产生的预测模型可能有助于选择分发优惠券的用户和兑换者候选人。

公开(公告)号：WO2012174399A3

公开(公告)日：2013-04-18

申请号：PCT/US2012042701

申请日：2012-06-15

Applicant: MICROSOFT CORP

Inventor： BURGER DOUG ,  HOLMDAHL TODD ERIC ,  MATTHEWS JOSEPH H III ,  BALDWIN JAMES A ,  SCHILLER JAY

IPC: G06Q30/02

CPC classification number: H04N21/2668 ,  H04H20/103 ,  H04H60/33 ,  H04H60/45 ,  H04N21/23424 ,  H04N21/252 ,  H04N21/25891 ,  H04N21/26241 ,  H04N21/42201 ,  H04N21/4223 ,  H04N21/44213 ,  H04N21/44218 ,  H04N21/44222 ,  H04N21/44236 ,  H04N21/458 ,  H04N21/4756 ,  H04N21/812

Abstract: Embodiments related to selecting advertisements for display to targeted viewers are disclosed. In one example embodiment, an advertisement is selected by, for each of a plurality of advertisements, aggregating a plurality of emotional response profiles from a corresponding plurality of prior viewers of the advertisement to form an aggregated emotional response profile for the advertisement, wherein each of the emotional response profiles comprises a temporal record of a prior viewer's emotional response to the advertisement. The method further includes identifying a group of potentially positively correlated viewers for the targeted viewer, filtering the aggregated emotional response profiles based on the group of potentially positively correlated viewers, selecting a particular advertisement from the plurality of advertisements based on a correlation of the filtered aggregated emotional response profiles, and sending the particular advertisement for display to the targeted viewer.

Abstract translation: 公开了与选择用于显示的目标观众的广告有关的实施例。 在一个示例性实施例中，对于多个广告中的每一个，通过从广告的相应多个先前观看者聚合多个情绪响应简档来选择广告，以形成用于广告的聚集情绪响应简档，其中每个 情绪反应曲线包括先前观众对广告的情绪反应的时间记录。 该方法还包括识别针对目标观众的一组潜在正相关的观众，基于潜在的正相关观众的群体过滤聚集的情绪反应概况，基于所筛选的聚集的相关性从多个广告中选择特定的广告 情绪反应概况，并将特定广告发送给目标观众。

公开(公告)号：WO2012174369A2

公开(公告)日：2012-12-20

申请号：PCT/US2012042650

申请日：2012-06-15

Applicant: MICROSOFT CORP

Inventor： HOLMDAHL TODD ERIC ,  TREADWELL III DAVID ROGERS ,  BURGER DOUG ,  BALDWIN JAMES A

IPC: H04N21/47 ,  H04N21/43 ,  H04N21/45

CPC classification number: H04H60/33 ,  H04H60/45 ,  H04N21/252 ,  H04N21/2668 ,  H04N21/42201 ,  H04N21/42202 ,  H04N21/44213 ,  H04N21/6582

Abstract: Embodiments related to delivering a video stream to a requesting viewer are disclosed. In one example embodiment, a video stream is delivered by receiving a request for the video stream from a requesting device, the request including the requesting viewer's identity, assembling a list of selected video content items for display to the requesting viewer, the selected video items being selected from a plurality of video items based on the identity of the requesting viewer and a viewing interest profile comprising the requesting viewer's viewing interests, and sending the video stream for display, the video stream including one or more of the selected video items.

Abstract translation: 公开了将视频流传送到请求查看器的实施例。 在一个示例性实施例中，通过从请求设备接收对视频流的请求来传送视频流，所述请求包括请求查看者的身份，将要显示的所选视频内容项目的列表组合到请求查看器，所选择的视频项目 基于请求的观众的身份从多个视频项目中选择，以及包括请求观众的观看兴趣的观看兴趣简档，以及发送用于显示的视频流，所述视频流包括所选择的视频项目中的一个或多个。

公开(公告)号：WO2012174381A3

公开(公告)日：2013-07-11

申请号：PCT/US2012042672

申请日：2012-06-15

Applicant: MICROSOFT CORP

Inventor： BATHICHE STEVEN ,  BURGER DOUG ,  TREADWELL DAVID ROGERS III ,  MATTHEWS JOSEPH H III

IPC: H04N21/258

CPC classification number: H04H60/33 ,  H04H60/46 ,  H04N21/252 ,  H04N21/42201 ,  H04N21/42202 ,  H04N21/44218 ,  H04N21/6582 ,  H04N21/8456 ,  H04N21/8549

Abstract: Embodiments related to identifying and displaying portions of video content taken from longer video content are disclosed. In one example embodiment, a portion of a video item is provided by receiving, for a video item, an emotional response profile for each viewer of a plurality of viewers, each emotional response profile comprising a temporal correlation of a particular viewer's emotional response to the video item when viewed by the particular viewer. The method further comprises selecting, using the emotional response profiles, a first portion of the video item judged to be more emotionally stimulating than a second portion of the video item, and sending the first portion of the video item to another computing device in response to a request for the first portion of the video item without sending the second portion of the video item.

Abstract translation: 公开了与识别和显示从较长视频内容中获取的视频内容的部分相关的实施例。 在一个示例实施例中，视频项目的一部分是通过为视频项目接收针对多个观看者的每个观看者的情感应答简档来提供的，每个情绪响应简档包括特定观看者的情绪响应与时间相关性 视频项目由特定查看器查看。 所述方法还包括：使用所述情绪响应简档，所述视频项目的第一部分被判断为比所述视频项目的第二部分更有情感刺激，并且响应于所述视频项目的所述视频项目的所述第一部分发送到另一个计算设备 视频项目的第一部分的请求，而不发送视频项目的第二部分。

公开(公告)号：WO2012177581A3

公开(公告)日：2013-04-11

申请号：PCT/US2012043039

申请日：2012-06-18

Applicant: MICROSOFT CORP

Inventor： BURGER DOUG ,  CHENG LILI ,  HUANG XUEDONG ,  PAPARIZOS STELIOS

IPC: G06F17/00 ,  G06F15/16 ,  G06Q30/02 ,  G06Q50/30

CPC classification number: G06F21/316 ,  G06Q30/0251 ,  G06Q50/01

Abstract: A computing system and method for managing an identity of a user are provided. A server may be configured to communicate with each of a plurality of client devices in corresponding request and response streams. An inference engine is configured to monitor the streams for identifying factors distinguishing each of the plurality of client devices from other of the plurality of client devices. Upon detecting one or more of the identifying factors for each of two or more client devices that match within a threshold probability, the inference engine makes an inference that two or more of the plurality of client devices are used by the user. Based upon the inference, the inference engine creates a virtual identity record at the server linking the two or more client devices.

Abstract translation: 提供了一种用于管理用户身份的计算系统和方法。 服务器可以被配置为在相应的请求和响应流中与多个客户端设备中的每一个进行通信。 推理引擎被配置为监视流以识别将多个客户端设备中的每一个与其他多个客户端设备区分开的因素。 在检测到在阈值概率内匹配的两个或多个客户端设备中的每一个的识别因素中的一个或多个时，推理机推断出多个客户端设备中的两个或更多个被用户使用。 基于推论，推理引擎在链接两个或多个客户端设备的服务器上创建虚拟身份记录。