公开(公告)号：WO2012174399A3

公开(公告)日：2013-04-18

申请号：PCT/US2012042701

申请日：2012-06-15

Applicant: MICROSOFT CORP

Inventor： BURGER DOUG ,  HOLMDAHL TODD ERIC ,  MATTHEWS JOSEPH H III ,  BALDWIN JAMES A ,  SCHILLER JAY

IPC: G06Q30/02

CPC classification number: H04N21/2668 ,  H04H20/103 ,  H04H60/33 ,  H04H60/45 ,  H04N21/23424 ,  H04N21/252 ,  H04N21/25891 ,  H04N21/26241 ,  H04N21/42201 ,  H04N21/4223 ,  H04N21/44213 ,  H04N21/44218 ,  H04N21/44222 ,  H04N21/44236 ,  H04N21/458 ,  H04N21/4756 ,  H04N21/812

Abstract: Embodiments related to selecting advertisements for display to targeted viewers are disclosed. In one example embodiment, an advertisement is selected by, for each of a plurality of advertisements, aggregating a plurality of emotional response profiles from a corresponding plurality of prior viewers of the advertisement to form an aggregated emotional response profile for the advertisement, wherein each of the emotional response profiles comprises a temporal record of a prior viewer's emotional response to the advertisement. The method further includes identifying a group of potentially positively correlated viewers for the targeted viewer, filtering the aggregated emotional response profiles based on the group of potentially positively correlated viewers, selecting a particular advertisement from the plurality of advertisements based on a correlation of the filtered aggregated emotional response profiles, and sending the particular advertisement for display to the targeted viewer.

Abstract translation: 公开了与选择用于显示的目标观众的广告有关的实施例。 在一个示例性实施例中，对于多个广告中的每一个，通过从广告的相应多个先前观看者聚合多个情绪响应简档来选择广告，以形成用于广告的聚集情绪响应简档，其中每个 情绪反应曲线包括先前观众对广告的情绪反应的时间记录。 该方法还包括识别针对目标观众的一组潜在正相关的观众，基于潜在的正相关观众的群体过滤聚集的情绪反应概况，基于所筛选的聚集的相关性从多个广告中选择特定的广告 情绪反应概况，并将特定广告发送给目标观众。

公开(公告)号：WO2012174369A2

公开(公告)日：2012-12-20

申请号：PCT/US2012042650

申请日：2012-06-15

Applicant: MICROSOFT CORP

Inventor： HOLMDAHL TODD ERIC ,  TREADWELL III DAVID ROGERS ,  BURGER DOUG ,  BALDWIN JAMES A

IPC: H04N21/47 ,  H04N21/43 ,  H04N21/45

CPC classification number: H04H60/33 ,  H04H60/45 ,  H04N21/252 ,  H04N21/2668 ,  H04N21/42201 ,  H04N21/42202 ,  H04N21/44213 ,  H04N21/6582

Abstract: Embodiments related to delivering a video stream to a requesting viewer are disclosed. In one example embodiment, a video stream is delivered by receiving a request for the video stream from a requesting device, the request including the requesting viewer's identity, assembling a list of selected video content items for display to the requesting viewer, the selected video items being selected from a plurality of video items based on the identity of the requesting viewer and a viewing interest profile comprising the requesting viewer's viewing interests, and sending the video stream for display, the video stream including one or more of the selected video items.

Abstract translation: 公开了将视频流传送到请求查看器的实施例。 在一个示例性实施例中，通过从请求设备接收对视频流的请求来传送视频流，所述请求包括请求查看者的身份，将要显示的所选视频内容项目的列表组合到请求查看器，所选择的视频项目 基于请求的观众的身份从多个视频项目中选择，以及包括请求观众的观看兴趣的观看兴趣简档，以及发送用于显示的视频流，所述视频流包括所选择的视频项目中的一个或多个。

公开(公告)号：WO2009086221A3

公开(公告)日：2009-09-03

申请号：PCT/US2008087865

申请日：2008-12-20

Applicant: MICROSOFT CORP

Inventor： BAKER NICHOLAS ROBERT ,  YEE DAWSON ,  ALLARD JAMES E ,  HOLMDAHL TODD ERIC ,  VANANTWERP MARK D ,  ALLES DAVID SEBASTIEN ,  DRUCKER STEVEN ,  SLOO DAVID HENDLER ,  WONG CURTIS G ,  BERNS ADAM TIPTON

IPC: G06Q50/00 ,  G06F15/16

CPC classification number: A63F13/77 ,  A63F13/12 ,  A63F13/30 ,  A63F13/61 ,  A63F13/71 ,  A63F13/847 ,  A63F2300/209 ,  A63F2300/532 ,  A63F2300/552

Abstract: Systems and methods are provided that facilitate a connected gaming experience for multiple players utilizing multiple disparate devices. A game service affords playing a game over a communication framework which can include wired and wireless local area and wide area networks, as well as access to a global positioning system. The game service allows users to play a game in multiple devices, seamlessly switching devices at desired times and locations. In addition, the game service affords community-driven development of a game, as well as customization, through the communication framework. The latter also facilitates exchange of various contents among players, and between a player and the game service: (a) news, (b) advertising, (c) alerts, and (d) participant's real-world positioning information. Real-world embedding into a game is facilitated by the game service in combination with global tracking information received through the communication framework.

Abstract translation: 提供了便于利用多个不同设备的多个玩家的连接游戏体验的系统和方法。 游戏服务通过可以包括有线和无线局域网和广域网的通信框架来玩游戏，并且可以访问全球定位系统。 游戏服务允许用户在多个设备上玩游戏，在所需的时间和地点无缝切换设备。 此外，游戏服务通过通信框架提供社区驱动的游戏开发以及定制。 后者还便于在玩家之间以及玩家与游戏服务之间交换各种内容：（a）新闻，（b）广告，（c）警报，以及（d）参与者的真实世界定位信息。 游戏服务与通过通信框架接收到的全球追踪信息相结合，将现实世界嵌入到游戏中。