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    ADVERTISING IN APPLICATION PROGRAMS
    1.
    发明申请
    ADVERTISING IN APPLICATION PROGRAMS 审中-公开
    广告应用程序

    公开(公告)号：WO2006130258A2

    公开(公告)日：2006-12-07

    申请号：PCT/US2006/015054

    申请日：2006-04-21

    Applicant: MICROSOFT CORPORATION

    Inventor： GOODMAN, Joshua, T. ,  MEEK, Christopher, A.

    IPC: G06Q30/02

    CPC classification number: G06Q30/02 ,  G06Q30/0261 ,  G06Q30/0269 ,  G06Q30/0273

    Abstract: The invention provides a unique system and method that facilitates displaying content-targeted advertisements within applications running on an end-user or client computer. To mitigate privacy concerns, one or more advertisements can be stored on a client computer. At least one advertisement can be displayed on the client based at least in part on the context relating to the user's interaction with the client. By doing so, the user's private data is not passed to the server - meanwhile content-targeted advertising processing can be run on the user's content to determine which advertisements to display. Different forms of advertisements can be displayed to the user when the client is offline or online to facilitate optimizing use interaction with the advertisements and billing capabilities. To ensure that advertisements are displayed when content is displayed on a client, various encryption and decryption techniques can be employed to mitigate tampering of advertisement display code.

    Abstract translation: 本发明提供了一种独特的系统和方法，其有助于在最终用户或客户端计算机上运行的应用内显示面向内容的广告。 为了减轻隐私问题，一个或多个广告可以存储在客户端计算机上。 至少部分地基于与用户与客户端的交互相关的上下文，可以在客户端上显示至少一个广告。 通过这样做，用户的私有数据不会传递到服务器 - 同时可以在用户内容上运行内容定向的广告处理，以确定要显示的广告。 当客户离线或在线时，可以向用户显示不同形式的广告，以便于优化与广告的使用交互和计费能力。 为了确保在客户端上显示内容时显示广告，可以采用各种加密和解密技术来减轻广告显示代码的篡改。

    MECHANISMS AND ARCHITECTURE FOR MOBILE OPPORTUNISTIC COMMERCE
    2.
    发明申请
    MECHANISMS AND ARCHITECTURE FOR MOBILE OPPORTUNISTIC COMMERCE 审中-公开
    移动机会商业机制与架构

    公开(公告)号：WO2009158210A2

    公开(公告)日：2009-12-30

    申请号：PCT/US2009/047157

    申请日：2009-06-12

    Applicant: MICROSOFT CORPORATION

    Inventor： KAMAR, Semiha, Ece ,  HORVITZ, Eric ,  MEEK, Christopher, A.

    IPC: G06Q30/00

    CPC classification number: G06Q30/06 ,  G06Q50/188

    Abstract: The claimed matter provides systems and/or methods that enable sellers and buyers to take mutual advantage of the relationship of the location of seller outlets to routes that mobile buyers take to other destinations. The system can include devices that identify sellers capable of fulfilling a buyer's product or service requirements, generate value functions for the seller based on bidding functions acquired from the seller and related to the product or service requirements of the buyer, compare the value functions associated with multiple sellers to identify a successful seller, and notify the buyer of the location of the successful seller by modifying a route to a pre-established destination to include directions to the successful seller.

    Abstract translation: 所要求保护的事项提供了系统和/或方法，使卖方和买方能够将卖方的位置与移动买家对其他目的地的路线的关系相互利益。 该系统可以包括识别能够满足买方产品或服务要求的卖方的设备，基于从卖方获取并与买方的产品或服务需求相关的投标功能为卖方生成价值功能，比较与 多个卖家识别成功的卖家，并通过修改到预先建立的目的地的路线通知买方成功的卖家的位置，以包括向成功的卖方指示。

    CONTEXTUAL SOCIAL LANGUAGE
    3.
    发明申请
    CONTEXTUAL SOCIAL LANGUAGE 审中-公开
    语境社会语言

    公开(公告)号：WO2008150605A1

    公开(公告)日：2008-12-11

    申请号：PCT/US2008/062148

    申请日：2008-05-01

    Applicant: MICROSOFT CORPORATION

    Inventor： JAIN, Kamal ,  MEEK, Christopher, A.

    IPC: G06F17/00

    CPC classification number: G06Q10/107

    Abstract: Systems and methods that enrich interaction of users in a written communication environment by providing a contextual language component that points to a designated data source (e.g., an object) and pulls data from such designated source, to perform predetermined function(s) thereupon. Users who communicate in the written environment can type an intuitive or customized operator, to engage in a predetermined functionality (e.g., playing a video). Accordingly, the operator can readily be interpreted by applications associated with the written communication environment.

    Abstract translation: 通过提供指向指定的数据源（例如，对象）的上下文语言组件并且从该指定的源提取数据以执行其上的预定功能来丰富用户在书面通信环境中的交互的系统和方法。 在书面环境中通信的用户可以键入直观或定制的操作者，从而进行预定的功能（例如播放视频）。 因此，操作者可以容易地通过与书面通信环境相关联的应用来解释。

    CONTENT-BASED TAGGING OF RSS FEEDS AND E-MAIL
    4.
    发明申请
    CONTENT-BASED TAGGING OF RSS FEEDS AND E-MAIL 审中-公开
    基于内容的RSS提要和电子邮件标签

    公开(公告)号：WO2009005964A2

    公开(公告)日：2009-01-08

    申请号：PCT/US2008/066399

    申请日：2008-06-10

    Applicant: MICROSOFT CORPORATION

    Inventor： MEEK, Christopher, A. ,  UDEZUE, Ojiakonobi, Amala

    IPC: G06F17/00

    CPC classification number: G06Q10/10

    Abstract: Providing for automated generation of tags (e.g., metadata descriptors) for items of e-mail or syndication formatted communication is described herein. By way of example, a system can include a filtering component that can generate one or more tags based on information relevant to content of the communication, a sender, or recipient, or combinations thereof. In addition, such tags can be automatically attached to a received item, or a presentation component can furnish the tags to a recipient (e.g., by way of a communication device user interface) for selection, whereby selected tags are associated with the item of communication. Accordingly, the subject innovation provides for improved classification and description of items of communication by automatic generation of descriptive and/or representative tags associated therewith.

    Abstract translation: 这里描述了为电子邮件或联合格式化通信项目提供标签（例如，元数据描述符）的自动生成。 举例来说，系统可以包括过滤组件，该过滤组件可以基于与通信内容相关的信息，发送者或接收者或其组合来生成一个或多个标签。 此外，这样的标签可以自动附加到接收到的物品上，或者呈现组件可以将标签提供给接收者（例如，通过通信设备用户界面）用于选择，由此将选择的标签与通信项目相关联 。 因此，本发明通过自动生成与其相关联的描述性和/或代表性标签来提供对通信项目的改进的分类和描述。

    PRICE DETERMINATION FOR ITEMS OF LOW DEMAND
    6.
    发明申请
    PRICE DETERMINATION FOR ITEMS OF LOW DEMAND 审中-公开
    低需求物品的价格确定

    公开(公告)号：WO2007002750A2

    公开(公告)日：2007-01-04

    申请号：PCT/US2006/025173

    申请日：2006-06-27

    Applicant: MICROSOFT CORPORATION

    Inventor： BORGS, Christian, H. ,  CHAYES, Jennifer, T. ,  CHICKERING, David, M. ,  FEIGE, Uriel, M. ,  MAHDIAN, Mohammad ,  MEEK, Christopher, A. ,  SABERI, Amin

    IPC: G06Q40/00

    CPC classification number: G06F17/30864 ,  G06Q30/02 ,  G06Q30/08 ,  G06Q40/04 ,  Y10S707/99933

    Abstract: A computer-implemented system that facilitates establishing price(s) associated with items comprises a clustering component that clusters a collection of non-identical items into one or more sets of non-identical items. A pricing component receives one or more of active bids and stored bids and simulates an auction of at least one non-identical item within one of the one or more sets of non-identical items as if the non-identical items within the set were identical to determine price(s) associated with the at least one non-identical item. For example, the items can be at least portions of search terms received by a search engine.

    Abstract translation: 有助于确定与物品相关联的价格的计算机实现的系统包括将不相同物品的集合聚集成一组或多组不相同物品的聚类组件。 定价组件接收一个或多个活动出价和存储的投标，并且模拟一组或多组不相同项目之一内的至少一个不相同项目的拍卖，如同该集合中的不相同的项目是相同的 以确定与所述至少一个不相同项目相关联的价格。 例如，项目可以是搜索引擎接收的搜索项的至少一部分。

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