公开(公告)号：WO2014015330A1

公开(公告)日：2014-01-23

申请号：PCT/US2013/051435

申请日：2013-07-22

Applicant: VISIBLE WORLD, INC.

Inventor： NIEMEIJER, Gerrit ,  MARCUS, Claudio

IPC: G06Q30/00

CPC classification number: G06Q30/0246 ,  G06Q30/0242

Abstract: Systems, methods and computer-readable storage media for determining an outcome of a content promotional message are described. For example, a media network may be configured to transmit content to a plurality of content playback devices, such as a television or a computing device. The content may include a content promotion message configured to promote content, such as a television program or a website, available through the media network. The content promotion message and the content may be associated with network identifiers generated by the media network for tracked content. When the content is played by the content playback device, a device identifier may be generated for the content. The device identifiers may be compared with the network identifiers to determine which, if any, content tracked by the media network has been played by the plurality of content playback devices.

Abstract translation: 描述了用于确定内容促销消息的结果的系统，方法和计算机可读存储介质。 例如，媒体网络可以被配置为将内容发送到诸如电视或计算设备的多个内容回放设备。 内容可以包括被配置为促进可通过媒体网络获得的内容的诸如电视节目或网站的内容宣传消息。 内容宣传消息和内容可以与由媒体网络为跟踪内容生成的网络标识符相关联。 当内容播放设备播放内容时，可以为内容生成设备标识符。 可以将设备标识符与网络标识符进行比较，以确定由多个内容回放设备播放由媒体网络跟踪的内容（如果有的话）。

公开(公告)号：WO2013106531A1

公开(公告)日：2013-07-18

申请号：PCT/US2013/020972

申请日：2013-01-10

Applicant: VISIBLE WORLD, INC.

Inventor： HABERMAN, Seth ,  MARCUS, Claudio ,  BRESS, Robert

IPC: G06Q30/00

CPC classification number: H04N21/24 ,  H04N21/2668

Abstract: Systems and methods for frequency capping of content are described herein. For example, frequency cap information may be configured to indicate a content exposure limit for a content presentation. The number of exposures to the content presentation at a particular household may be monitored. If the number of exposures is equal to or greater than the content exposure limit, the content may be prevented from being presented to the household. The frequency cap information may be used alone or in combination with other information, such as household demographic, timeframe, and day-part information.

Abstract translation: 本文描述了用于内容频率上限的系统和方法。 例如，频率上限信息可以被配置为指示内容呈现的内容曝光限制。 可以监视特定家庭的内容呈现的曝光次数。 如果曝光次数等于或大于内容曝光限制，则可以防止内容被呈现给家庭。 频率上限信息可以单独使用或与其他信息组合使用，例如家庭人口统计，时间表和日期信息。

公开(公告)号：WO2015187869A1

公开(公告)日：2015-12-10

申请号：PCT/US2015/034055

申请日：2015-06-03

Applicant: VISIBLE WORLD, INC.

Inventor： HABERMAN, Seth ,  BRESS, Robert ,  MARCUS, Claudio ,  SOUTHERN, James

IPC: H04N7/10

CPC classification number: G06Q30/0244 ,  G06Q30/0247 ,  G06Q30/0264 ,  G06Q30/0269

Abstract: Systems and methods for the optimized allocation of content on a content distribution system according to a content distribution plan are described. In some embodiments, a management system may be configured to generate an optimized schedule for content distribution, such as an advertising campaign. For a television distribution schedule, an impressions forecast may be generated based on the available inventory and historical audience measurement information, such as television ratings for a television advertising campaign. An optimized schedule may be generated based on the impressions forecast and content may be distributed according to the optimized schedule. Measurement information relating to the distribution according to the optimized schedule may be analyzed and used to generate a re-optimized schedule, for example, that may be used to schedule the advertising campaign on a subsequent day.

Abstract translation: 描述了根据内容分发计划在内容分发系统上优化内容分配的系统和方法。 在一些实施例中，管理系统可以被配置为生成用于内容分发的优化调度，诸如广告活动。 对于电视分发时间表，可以基于可用的广告资源和历史受众测量信息（例如电视广告活动的电视等级）来生成展示预测。 可以基于展示预测生成优化的时间表，并且可以根据优化的时间表分发内容。 可以分析与根据优化的时间表的分发有关的测量信息，并用于生成重新优化的时间表，例如可以用于在随后的一天安排广告活动。

公开(公告)号：WO2015120397A1

公开(公告)日：2015-08-13

申请号：PCT/US2015/015045

申请日：2015-02-09

Applicant: VISIBLE WORLD, INC.

Inventor： HABERMAN, Seth ,  MARCUS, Claudio

IPC: G06Q30/02

CPC classification number: H04N21/812 ,  H04N21/2407 ,  H04N21/254 ,  H04N21/44008 ,  H04N21/44204 ,  H04N21/44222 ,  H04N21/6581 ,  H04N21/6582 ,  H04N21/8358

Abstract: Methods, systems, and computer-readable media for managing content presentation information associated with the distribution of content assets to content presentation devices are generally described. A presentation information management system may be configured to verify whether a content asset was presented via a content presentation device according to a distribution plan. In some embodiments, the management system may be configured to generate a content identifier for each content asset accessed by the management system and to receive presentation information when the content asset is presented through a content presentation device. The content identifier may be configured to allow the content asset to be recognized within the management system, such as at the content presentation device, when the content asset is presented at the content presentation device.

Abstract translation: 通常描述用于管理与内容呈现设备的内容资源分配相关联的内容呈现信息的方法，系统和计算机可读介质。 呈现信息管理系统可以被配置为根据分发计划来验证是否经由内容呈现设备呈现内容资产。 在一些实施例中，管理系统可以被配置为为管理系统访问的每个内容资产生成内容标识符，并且当通过内容呈现设备呈现内容资源时，接收呈现信息。 内容标识符可以被配置为当在内容呈现设备上呈现内容资产时，允许在管理系统内，例如在内容呈现设备处，识别内容资产。

公开(公告)号：WO2017120362A1

公开(公告)日：2017-07-13

申请号：PCT/US2017/012368

申请日：2017-01-05

Applicant: VISIBLE WORLD, INC.

Inventor： HABERMAN, Seth ,  NIEMEIJER, Gerrit ,  BRESS, Robert ,  MARCUS, Claudio

IPC: G06Q10/00 ,  G06Q30/00 ,  G06Q30/02

CPC classification number: H04N21/812 ,  H04N21/23424 ,  H04N21/2547 ,  H04N21/26241 ,  H04N21/44222 ,  H04N21/4532 ,  H04N21/858

Abstract: Systems, methods and computer-readable media for a decentralized application system that enables participating parties to automate the buying and selling of TV media units and/or aggregated TV and premium video audiences is described. The value-based TV/premium video media exchange application system allows the participants to interact with the system directly and/or automate transactions and execution between systems, while ensuring proper governance over each participants own rules and economics associated with the transactions, as well as individual campaign constraints and requirements. The decentralized application system significantly lowers current transaction and execution barriers, timing and costs, while providing a highly accountable and trusted system across all of the exchange participants.

Abstract translation: 描述了用于分散式应用系统的系统，方法和计算机可读媒体，其允许参与方自动化电视媒体单元和/或聚合电视和高端视频观众的购买和销售。 基于价值的电视/高级视频媒体交换应用系统允许参与者直接与系统交互和/或自动化系统之间的交易和执行，同时确保对每个参与者拥有与交易相关的自身规则和经济的适当治理，以及 个别的运动限制和要求。 分散式应用系统大大降低了当前交易和执行障碍，时间和成本，同时为所有交易所参与者提供了高度负责和值得信赖的系统。

公开(公告)号：WO2015188123A1

公开(公告)日：2015-12-10

申请号：PCT/US2015/034520

申请日：2015-06-05

Applicant: VISIBLE WORLD, INC.

Inventor： MARCUS, Claudio ,  HABERMAN, Seth

IPC: H04H20/14

CPC classification number: G06Q30/0242 ,  H04N21/25883 ,  H04N21/812 ,  H04N21/8153

Abstract: Systems and methods for determining outcomes for promotional messages presented to viewers using digital on-screen graphics are described. A service provider may present digital on-screen graphics on content presentation devices, which may be detected by an outcome management system. The digital on-screen graphic may be displayed in association with a primary content offering, such as a television program. The outcome management system may monitor content presentation devices, including those exposed to the digital on-screen graphic, to determine the effectiveness of the digital on-screen graphic. For instance, the outcome management system may determine whether content presentation devices exposed to the digital on-screen graphic subsequently accessed a content offering promoted therein.

Abstract translation: 描述了使用数字屏幕图形呈现给观众的促销消息结果的系统和方法。 服务提供商可以在可以由结果管理系统检测的内容呈现设备上呈现数字屏上图形。 可以与诸如电视节目的主要内容提供相关联地显示数字屏幕图形。 结果管理系统可以监视内容呈现设备，包括暴露于数字屏幕图形的内容呈现设备，以确定数字屏幕图形的有效性。 例如，结果管理系统可以确定暴露于数字屏幕上图形的内容呈现设备是否随后访问其中提供的内容提供。

公开(公告)号：WO2015188070A1

公开(公告)日：2015-12-10

申请号：PCT/US2015/034423

申请日：2015-06-05

Applicant: VISIBLE WORLD, INC.

Inventor： MARCUS, Claudio ,  HABERMAN, Seth

IPC: H04N7/10

CPC classification number: H04N21/2668 ,  G06Q30/02 ,  G06Q30/0241 ,  H04N21/251 ,  H04N21/42684 ,  H04N21/4312 ,  H04N21/44222 ,  H04N21/458 ,  H04N21/4667 ,  H04N21/812 ,  H04N21/8153

Abstract: Systems and methods for presenting targeted digital on-screen graphics are described. A content originator, such as an advertiser or media network operator, may specify targeted segments and/or targeted digital on-screen graphics to be presented to one or more viewers of an available audience. The expected presentation of a digital on-screen graphic on a content presentation device associated with targeted segments may be detected. A target digital on-screen graphic may be transmitted or otherwise made available to the content presentation device. The targeted digital on-screen graphic may be displayed instead of or overlaying at least a portion of the original digital on-screen graphic, such that all or a portion of the original digital on-screen graphic is substituted by the target digital on-screen graphic.

Abstract translation: 描述用于呈现目标数字屏幕图形的系统和方法。 诸如广告商或媒体网络运营商的内容创始者可以指定要呈现给可用受众的一个或多个观看者的目标片段和/或目标数字屏幕图形。 可以检测与目标片段相关联的内容呈现设备上的数字屏上图形的预期呈现。 目标数字屏上图形可以被发送或以其他方式提供给内容呈现设备。 可以显示目标数字屏幕图形，而不是或覆盖原始数字屏幕图形的至少一部分，使得原始数字屏幕图形的全部或一部分被目标数字屏幕上的 图形。

公开(公告)号：WO2015138462A1

公开(公告)日：2015-09-17

申请号：PCT/US2015/019727

申请日：2015-03-10

Applicant: VISIBLE WORLD, INC.

Inventor： HABERMAN, Seth ,  MARCUS, Claudio

IPC: H04N21/422

CPC classification number: G06Q30/0201

Abstract: Methods, systems, and computer-readable media for identifying users, records, and/or devices using anonymous source data records associated with consumer activity are described. In general, the consumer activity may relate to consumer interactions with devices and/or content or data through devices. The source data records may be structured, such as associating the source data records with a sequential timeline. Behavioral markers may be generated by the matching system and associated with the source data records. Each behavioral marker may be analyzed across all of the source data records to determine the effectiveness of the behavioral marker to identify unique source data records. One or more of the behavioral markers may be used to generate a behavioral fingerprint. A behavioral fingerprint may be used to identify unique records, devices, and/or users, including identification based on different sets of source data records.

Abstract translation: 描述了使用与消费者活动相关联的匿名源数据记录识别用户，记录和/或设备的方法，系统和计算机可读介质。 通常，消费者活动可能涉及消费者与设备和/或通过设备的内容或数据的交互。 可以构建源数据记录，诸如将源数据记录与顺序时间线相关联。 行为标记可以由匹配系统生成并与源数据记录相关联。 可以在所有源数据记录中分析每个行为标记，以确定行为标记识别唯一源数据记录的有效性。 可以使用一个或多个行为标记来产生行为指纹。 可以使用行为指纹来识别唯一记录，设备和/或用户，包括基于不同的源数据记录集的标识。

公开(公告)号：WO2013119828A1

公开(公告)日：2013-08-15

申请号：PCT/US2013/025169

申请日：2013-02-07

Applicant: VISIBLE WORLD, INC.

Inventor： HABERMAN, Seth ,  BRESS, Robert ,  MARCUS, Claudio

IPC: H04N7/10

CPC classification number: H04N21/812 ,  G06Q30/0241 ,  G11B27/10 ,  H04N21/25883 ,  H04N21/44204 ,  H04N21/4508 ,  H04N21/4532 ,  H04N21/8456

Abstract: Systems and methods for the optimized allocation of content within a universe of inventory are described. For example, a method may include receiving content comprising at least one characteristic and at least one goal. A universe of inventory may be accessed that comprises a plurality of targets which may be assigned into a plurality of segments based on at least one demographic vector. An allocation optimization model may be generated based on the at least one content characteristic, the at least one goal and the plurality of segments. The content may be presented to the targets based on the allocation optimization model. Viewing data may be received that comprises data associated with target consumption of the content and the allocation optimization module may be re-optimized based on the viewing data. Additional factors, such as resource constraints and/or filtering rules, may be used when re-optimizing the allocation optimization module.

Abstract translation: 描述了在库存范围内优化内容分配的系统和方法。 例如，方法可以包括接收包括至少一个特征和至少一个目标的内容。 可以访问包括可以基于至少一个人口统计矢量被分配到多个段的多个目标的库存宇宙。 可以基于至少一个内容特征，至少一个目标和多个段来生成分配优化模型。 可以基于分配优化模型将内容呈现给目标。 可以接收包括与内容的目标消费相关联的数据的查看数据，并且可以基于观看数据来重新优化分配优化模块。 当重新优化分配优化模块时，可以使用其他因素，例如资源约束和/或过滤规则。