A control unit (50) of a vehicle control apparatus (10) includes a module (52) for receiving an ON signal from an eco switch (42), a module (54) for reducing a step-up upper limit value of a converter (36) from a predetermined normal upper limit value to a restricted upper limit value at a predetermined voltage reduction rate, and a module (58) for determining an accelerator opening based on an accelerator operation performed by a user. When it is determined that the accelerator opening is equal to or greater than a predetermined threshold while the eco switch (42) is ON, the step-up upper limit value of the converter (36) is restored to the normal upper limit value from the restricted upper limit value at a predetermined voltage increase rate.