A vehicle control system with a configuration that enables occupants of a vehicle to select one speed limit value easily from a plurality of speed limit values. The vehicle control system includes: a limit device; and a setup device for setting an upper-limit vehicular speed to the limit device on the basis of plurality speed limit values extracted from image information. Further, the setup device includes: means (703) for deriving a condition for raising a display priority of a speed limit value; means (704) for obtaining determination information for use in determining whether matching the condition; means (705) for raising a display priority of a speed limit value for which the determination information matches a corresponding condition, the speed limit value of the plurality speed limit values extracted from the image information; means (706) for displaying speed limit values in the highest order of display priority; and means (708) for setting an upper-limit vehicular speed on the limit device on the basis of a speed limit value selected by occupants from among the displayed speed limit values.