The invention provides an article recognition model training method, an article recognition method, a device and electronic equipment, and the method comprises the steps: carrying out the segmentationof all article images in an article sample image set according to a set dividing rule, so as to obtain a plurality of segmented sample images of each article image; and inputting the plurality of segmented sample images of each article image into a to-be-trained model for training to obtain a target article identification model.