The present disclosure discloses a cruise control method for a vehicle. The vehicle includes an engine unit, a transmission unit, a first motor generator, an output unit, a power switching device, a second motor generator, and a power battery. The cruise control method includes the following steps: when a signal for a vehicle to enter cruise control is detected, determining whether the vehicle meets a preset cruise control condition; and if the vehicle meets the preset cruise control condition, controlling the vehicle according to a current operating mode of the vehicle to enter a corresponding cruise mode, where when the current operating mode of the vehicle is an EV mode, the vehicle is controlled to enter an EV cruise mode, and when the current operating mode of the vehicle is an HEV mode, the vehicle is controlled to enter an HEV cruise mode. The present disclosure further discloses a vehicle.