Methods and apparatus relating to a location aware power management scheme for an always-on-always-listen voice recognition system are described. In an embodiment, logic performs ambient noise trigger level analysis for a location and causes storage of an ambient noise trigger level threshold value for the location based on the ambient noise trigger level analysis. Furthermore, logic determines whether to cause modification to a state of an audio processor in response to detection of the audio processor at the location and comparison of a detected sound level at the location and the stored ambient noise trigger level threshold value. Other embodiments are also disclosed and claimed.