Technical solutions are described for facilitating intra-vehicle wireless communication among a plurality of electronic control units. An example method includes determining, by a first electronic control unit in a vehicle, a wait-time for a message, which is to be transmitted to a second electronic control unit in the vehicle via a wireless channel. The first electronic control unit executes a first availability-check, by determining availability of the wireless channel. In response to the first availability-check indicating that the wireless communication channel is available, the method includes delaying transmission of the message by the wait-time. The method also includes executing, by the first electronic control unit, after passage of the wait-time, a second availability-check. In response to the second availability-check indicating that the wireless communication channel is still available, the method includes transmitting the message for receipt by the second electronic control unit.