A cable pushing device is an apparatus that efficiently pushes a cable into a pipe with minimal effort. The cable pushing device includes a frame, a first wheel assembly, a second wheel assembly, and a cable guide system. The frame upholds the first wheel assembly, the second wheel assembly, and the cable guide system. The first wheel assembly and the second wheel assembly press against the cable and push the cable into the pipe. The cable guide system positions both the cable and the pipe onto the frame and between the first wheel assembly and the second wheel assembly. The first wheel assembly and the second wheel assembly are aligned with each other such that as the second wheel assembly is rotated by a user, the first wheel assembly applies press onto the cable, opposite the second wheel assembly, and consequently pushes the cable into the pipe.