In some embodiments, one or more wireless stations operate to configure Neighbor Awareness Networking (NAN)—direct communication with neighboring wireless stations, e.g., without utilizing an intermediate access point. Embodiments relate to scheduling of NAN ranging procedures, including to a first wireless station sending first information, including first scheduling preferences and a first ranging role, to a second wireless station. The first wireless device receives second information, including second scheduling preferences and a second ranging role, from the second wireless device. The first wireless station may initiate the ranging procedure based on the scheduling preferences and ranging parameters. Alternatively, the second wireless station and may initiate the ranging procedure based on the scheduling preferences and ranging parameters.