Technologies for issuing commands on selected memory devices includes an apparatus that includes a data storage controller and multiple non-volatile, write in place, byte or block addressable memory devices. The memory devices are arranged in one or more ranks, and the memory devices in each rank are connected to a same communication channel. The data storage controller is to select a subgroup of the plurality of the memory devices in a rank without modifying an identifier of each memory device, and issue a command to operate on data of the selected subgroup.