Invention Grant
- Patent Title: Promoting content
-
Application No.: US16102330Application Date: 2018-08-13
-
Publication No.: US10579709B2Publication Date: 2020-03-03
- Inventor: Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily Kay Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
- Applicant: Google LLC
- Applicant Address: US CA Mountain View
- Assignee: Google LLC
- Current Assignee: Google LLC
- Current Assignee Address: US CA Mountain View
- Agency: Fish & Richardson P.C.
- Main IPC: G06F17/21
- IPC: G06F17/21 ; G06F17/27 ; G06F17/22 ; G06F16/958 ; G06Q30/02

Abstract:
Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method for providing creatives. The method comprises identifying, using one or more processors, a creative for processing, the creative including a title portion and a body portion, where the body portion includes a visual uniform resource locator (URL), the visual URL comprising a visual portion and a link to a resource. The method further comprises evaluating the visual URL for inclusion in the title portion, including determining when promotion of the visual URL satisfies one or more promotion criterion, and if so, promoting the visual URL for inclusion in the title portion. The method further comprises providing the creative including the title portion with the promoted visual URL.
Public/Granted literature
- US20180349330A1 PROMOTING CONTENT Public/Granted day:2018-12-06
Information query