公开(公告)号：US11687968B1

公开(公告)日：2023-06-27

申请号：US17177787

申请日：2021-02-17

Applicant: Google LLC

Inventor： Emmanuel Christophe ,  Japinder Singh ,  Vivek Raghunathan ,  Arash Baratloo

IPC: G06Q30/00 ,  G06Q30/0251

CPC classification number: G06Q30/0256

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for serving advertisements based on partial queries. In one aspect, a method includes receiving a request for advertisements that specifies a set of query suggestions. The query suggestions are ranked based, at least in part on a probability of each query suggestion being selected by a user that input the partial query. A proper subset of the query suggestions is selected and includes a highest ranked query suggestion based on the ranking and one or more query suggestions of the set of query suggestions that is at least one of a revision of the highest ranked query suggestion or refers to a same topic as the highest ranked query suggestion. One or more advertisements are identified for each query suggestion of the proper subset. Data specifying the identified advertisements are provided.

公开(公告)号：US10956935B1

公开(公告)日：2021-03-23

申请号：US15889896

申请日：2018-02-06

Applicant: Google LLC

Inventor： Emmanuel Christophe ,  Japinder Singh ,  Vivek Raghunathan ,  Arash Baratloo

IPC: G06Q30/00 ,  G06Q30/02

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for serving advertisements based on partial queries. In one aspect, a method includes receiving a request for advertisements that specifies a set of query suggestions. The query suggestions are ranked based, at least in part on a probability of each query suggestion being selected by a user that input the partial query. A proper subset of the query suggestions is selected and includes a highest ranked query suggestion based on the ranking and one or more query suggestions of the set of query suggestions that is at least one of a revision of the highest ranked query suggestion or refers to a same topic as the highest ranked query suggestion. One or more advertisements are identified for each query suggestion of the proper subset. Data specifying the identified advertisements are provided.

公开(公告)号：US10366414B1

公开(公告)日：2019-07-30

申请号：US15178833

申请日：2016-06-10

Applicant: Google LLC

Inventor： Rajat Bhattacharjee ,  Aranyak Mehta ,  Benyu Zhang ,  Vivek Raghunathan

IPC: G06F16/2455 ,  G06Q30/02 ,  G06F16/951 ,  G06F16/955

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for enhancing selecting relevant and diverse advertisements. In one aspect, a method includes receiving an initial query, selecting one or more additional queries relating to the initial query, including selecting additional queries having a greatest commerciality, identifying one or more content items for each of the additional queries, the one or more content items forming a content block, and providing a content block and an associated additional query to a client device to be displayed along with search results associated with the initial query.

公开(公告)号：US10061751B1

公开(公告)日：2018-08-28

申请号：US15090166

申请日：2016-04-04

Applicant: Google LLC

Inventor： Vivek Raghunathan ,  David G. Arthur ,  Rohan Jain ,  Emily Kay Moxley ,  Shivakumar Venkataraman ,  Nipun Kwatra ,  Brett A. McLarnon ,  David J. Ganzhorn

IPC: G06F17/21 ,  G06Q30/00 ,  G06F17/22

CPC classification number: G06F17/212 ,  G06F16/972 ,  G06F17/227 ,  G06F17/27 ,  G06Q30/0241 ,  G06Q30/0275

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method for providing creatives. The method comprises identifying, using one or more processors, a creative for processing, the creative including a title portion and a body portion, where the body portion includes a visual uniform resource locator (URL), the visual URL comprising a visual portion and a link to a resource. The method further comprises evaluating the visual URL for inclusion in the title portion, including determining when promotion of the visual URL satisfies one or more promotion criterion, and if so, promoting the visual URL for inclusion in the title portion. The method further comprises providing the creative including the title portion with the promoted visual URL.

公开(公告)号：US11176575B2

公开(公告)日：2021-11-16

申请号：US16564954

申请日：2019-09-09

Applicant: Google LLC

Inventor： Rajat Bhattacharjee ,  Aranyak Mehta ,  Benyu Zhang ,  Vivek Raghunathan

IPC: G06Q30/02 ,  G06F16/9535

Abstract: Information regarding display of selected content items in assigned slots is provided. The information is based on a selected template that includes areas for groups of slots for related content items, such as content items that are targeted to a common targeting object. Candidate content items, identified based on targeting or other distribution information, are assigned to selected slots to determine at least part of the information regarding display of the selected content items.

公开(公告)号：US10685016B1

公开(公告)日：2020-06-16

申请号：US15787269

申请日：2017-10-18

Applicant: Google LLC

Inventor： Amay Nitin Champaneria ,  Frederick Peter Brewin ,  Vivek Raghunathan ,  Karthik Lakshminarayanan ,  Aparna Chennapragada ,  Ramakrishnan Srikant ,  Vineet Gupta ,  Carl Lischeske ,  Mahesh Keralapura Manjunatha ,  Carolyn Au ,  Ramanathan Guha ,  Ravi Kolluri ,  Pablo Bellver ,  Kiran Panesar ,  Andrew Dai

IPC: G06F16/24 ,  G06F16/242 ,  G06Q10/02 ,  G06F16/29 ,  G06F16/248 ,  G06F16/2457

Abstract: Methods and apparatus for providing travel-related information for a location to a user based on activity indications of the user that are related to the location. The location may be determined based on a set of one or more related activity indications and a travel-related score may be determined for the location that is indicative of likelihood that the user has interest in travelling to the location. The user may be provided the travel-related information for the location based on the travel-related score.

公开(公告)号：US20230281664A1

公开(公告)日：2023-09-07

申请号：US18197235

申请日：2023-05-15

Applicant: Google LLC

Inventor： Emmanuel Christophe ,  Japinder Singh ,  Vivek Raghunathan ,  Arash Baratloo

IPC: G06Q30/0251

CPC classification number: G06Q30/0256

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for serving advertisements based on partial queries. In one aspect, a method includes receiving a request for advertisements that specifies a set of query suggestions. The query suggestions are ranked based, at least in part on a probability of each query suggestion being selected by a user that input the partial query. A proper subset of the query suggestions is selected and includes a highest ranked query suggestion based on the ranking and one or more query suggestions of the set of query suggestions that is at least one of a revision of the highest ranked query suggestion or refers to a same topic as the highest ranked query suggestion. One or more advertisements are identified for each query suggestion of the proper subset. Data specifying the identified advertisements are provided.

公开(公告)号：US10891287B1

公开(公告)日：2021-01-12

申请号：US15931935

申请日：2020-05-14

Applicant: Google LLC

Inventor： Amay Nitin Champaneria ,  Frederick Peter Brewin ,  Vivek Raghunathan ,  Karthik Lakshminarayanan ,  Aparna Chennapragada ,  Ramakrishnan Srikant ,  Vineet Gupta ,  Carl Lischeske ,  Mahesh Keralapura Manjunatha ,  Carolyn Au ,  Ramanathan Guha ,  Ravi Kolluri ,  Pablo Bellver ,  Kiran Panesar ,  Andrew Dai

IPC: G06F16/24 ,  G06F16/242 ,  G06Q10/02 ,  G06F16/248 ,  G06F16/2457 ,  G06F16/29

Abstract: Methods and apparatus for providing travel-related information for a location to a user based on activity indications of the user that are related to the location. The location may be determined based on a set of one or more related activity indications and a travel-related score may be determined for the location that is indicative of likelihood that the user has interest in travelling to the location. The user may be provided the travel-related information for the location based on the travel-related score.

公开(公告)号：US10579709B2

公开(公告)日：2020-03-03

申请号：US16102330

申请日：2018-08-13

Applicant: Google LLC

Inventor： Vivek Raghunathan ,  David G. Arthur ,  Rohan Jain ,  Emily Kay Moxley ,  Shivakumar Venkataraman ,  Nipun Kwatra ,  Brett A. McLarnon ,  David J. Ganzhorn

IPC: G06F17/21 ,  G06F17/27 ,  G06F17/22 ,  G06F16/958 ,  G06Q30/02

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method for providing creatives. The method comprises identifying, using one or more processors, a creative for processing, the creative including a title portion and a body portion, where the body portion includes a visual uniform resource locator (URL), the visual URL comprising a visual portion and a link to a resource. The method further comprises evaluating the visual URL for inclusion in the title portion, including determining when promotion of the visual URL satisfies one or more promotion criterion, and if so, promoting the visual URL for inclusion in the title portion. The method further comprises providing the creative including the title portion with the promoted visual URL.

公开(公告)号：US20180349330A1

公开(公告)日：2018-12-06

申请号：US16102330

申请日：2018-08-13

Applicant: Google LLC

Inventor： Vivek Raghunathan ,  David G. Arthur ,  Rohan Jain ,  Emily Kay Moxley ,  Shivakumar Venkataraman ,  Nipun Kwatra ,  Brett A. McLarnon ,  David J. Ganzhorn

IPC: G06F17/21 ,  G06Q30/02 ,  G06F17/27 ,  G06F17/22 ,  G06F17/30

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method for providing creatives. The method comprises identifying, using one or more processors, a creative for processing, the creative including a title portion and a body portion, where the body portion includes a visual uniform resource locator (URL), the visual URL comprising a visual portion and a link to a resource. The method further comprises evaluating the visual URL for inclusion in the title portion, including determining when promotion of the visual URL satisfies one or more promotion criterion, and if so, promoting the visual URL for inclusion in the title portion. The method further comprises providing the creative including the title portion with the promoted visual URL.