公开(公告)号：US10061751B1

公开(公告)日：2018-08-28

申请号：US15090166

申请日：2016-04-04

Applicant: Google LLC

Inventor： Vivek Raghunathan ,  David G. Arthur ,  Rohan Jain ,  Emily Kay Moxley ,  Shivakumar Venkataraman ,  Nipun Kwatra ,  Brett A. McLarnon ,  David J. Ganzhorn

IPC: G06F17/21 ,  G06Q30/00 ,  G06F17/22

CPC classification number: G06F17/212 ,  G06F16/972 ,  G06F17/227 ,  G06F17/27 ,  G06Q30/0241 ,  G06Q30/0275

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method for providing creatives. The method comprises identifying, using one or more processors, a creative for processing, the creative including a title portion and a body portion, where the body portion includes a visual uniform resource locator (URL), the visual URL comprising a visual portion and a link to a resource. The method further comprises evaluating the visual URL for inclusion in the title portion, including determining when promotion of the visual URL satisfies one or more promotion criterion, and if so, promoting the visual URL for inclusion in the title portion. The method further comprises providing the creative including the title portion with the promoted visual URL.

公开(公告)号：US10579709B2

公开(公告)日：2020-03-03

申请号：US16102330

申请日：2018-08-13

Applicant: Google LLC

Inventor： Vivek Raghunathan ,  David G. Arthur ,  Rohan Jain ,  Emily Kay Moxley ,  Shivakumar Venkataraman ,  Nipun Kwatra ,  Brett A. McLarnon ,  David J. Ganzhorn

IPC: G06F17/21 ,  G06F17/27 ,  G06F17/22 ,  G06F16/958 ,  G06Q30/02

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method for providing creatives. The method comprises identifying, using one or more processors, a creative for processing, the creative including a title portion and a body portion, where the body portion includes a visual uniform resource locator (URL), the visual URL comprising a visual portion and a link to a resource. The method further comprises evaluating the visual URL for inclusion in the title portion, including determining when promotion of the visual URL satisfies one or more promotion criterion, and if so, promoting the visual URL for inclusion in the title portion. The method further comprises providing the creative including the title portion with the promoted visual URL.

公开(公告)号：US20180349330A1

公开(公告)日：2018-12-06

申请号：US16102330

申请日：2018-08-13

Applicant: Google LLC

Inventor： Vivek Raghunathan ,  David G. Arthur ,  Rohan Jain ,  Emily Kay Moxley ,  Shivakumar Venkataraman ,  Nipun Kwatra ,  Brett A. McLarnon ,  David J. Ganzhorn

IPC: G06F17/21 ,  G06Q30/02 ,  G06F17/27 ,  G06F17/22 ,  G06F17/30

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method for providing creatives. The method comprises identifying, using one or more processors, a creative for processing, the creative including a title portion and a body portion, where the body portion includes a visual uniform resource locator (URL), the visual URL comprising a visual portion and a link to a resource. The method further comprises evaluating the visual URL for inclusion in the title portion, including determining when promotion of the visual URL satisfies one or more promotion criterion, and if so, promoting the visual URL for inclusion in the title portion. The method further comprises providing the creative including the title portion with the promoted visual URL.