A service data transmission method and apparatus are provided. The method includes: obtaining, by an information control center, first information from a service server, where the first information includes service information and/or application information; obtaining, by the information control center, second information from user equipment, where the second information includes at least one of service information, mobility information, behavior information, and status information of the user equipment; and controlling, by the information control center, transmission of service data of the user equipment based on the first information and/or the second information. In the embodiments of the present disclosure, transmission of the service data can be controlled based on specific information that is about the service data and that is obtained by the information control center, and different transmission quality is provided for different types of service data.