Methods (FIG. 900), systems and the like for determining which users have an interest in receiving media content and determining when to transmit the media content (i.e., which segment/portion of a media content to transmit) based on user characteristics that are related to the user's interest in the media content. Users/viewers are targeted/selected as candidates for receiving media content based on their interest in the event. Specific segments/portions of the event are identified that are of interest to the users/viewers, such that, real-time transmission (e.g., unicast, broadcast, multicast) of the event may be limited to only those segments/portions of the event that are of interest to the users/viewers.