An urban design pipeline automatically generates design options for an urban design project based on a financial model. The urban design pipeline includes a geometry engine that generates candidate designs to meet various design criteria and design objectives associated with the urban design project. The urban design pipeline also includes an evaluation engine that evaluates the candidate designs based on the financial model. The financial model quantifies the financial performance of any given candidate design. The urban design pipeline operates iteratively to improve the candidate designs until one or more convergence criteria are met, thereby generating a set of design options with acceptable financial performance.